The Association of Magazine Media

Thursday, May 4, 2017

3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Airbnb Teams with Hearst on Magazine Guided by Travel Site’s Data
Jeffrey A. Trachtenberg reports "The print-only publication, a joint venture between Hearst Magazines and Airbnb, will launch May 23 with a guaranteed circulation of 350,000, 45 pages of advertising and a $3.99 cover price. A second issue is slated for September. If readers and advertisers like what they see, the magazine will have a more robust publishing schedule in 2018."
Hearst Taps America Ferrera and Yara Shahidi to Reach Millennials
Hearst is launching a new media brand called Glo to target younger consumers: For its second annual NewFront, Hearst Magazines Digital Media rolled out a slate of programming that targeted four main pillars: food, beauty, fashion and men’s lifestyle.
Time Inc. Launches the Pretty, a Beauty Focused Network for Social
"The site will host short videos of hair and makeup tutorials, tips and product reveals designed to be watched — and hopefully shared — on Facebook and Instagram by leveraging the social media reach of Time Inc.’s female-focused brands such as Hello Giggles, People, InStyle, Real Simple, Essence, People Style and People en Español." -writes Kara Bloomgarden-Smoke of WWD.
Associate Member Spotlight: VERTIQUL by Advontemedia
Five questions with digital media and design consultant and company president David Blankenship: "Keeping the the publishing business model profitable as a designed editorial and advertising supported deliverable while leveraging digital media opportunities. Our slogan,—'Every Issue Matters.'"
European Publishers are Exploring Alternatives to the Duopoly: Axel Springer to Drop Google for AppNexus
Together, Google and Facebook take home more than 70 percent of digital advertising revenue and a combined 20 percent of the entire media advertising pie. Publishers can’t afford to continue letting that happen. And in Europe, they’re particularly keen to explore alternatives to Google’s and Facebook’s platforms.
The Olbermann Effect: How the Star Anchor (and Trump) Have Grown GQ's Audience
Since the election, GQ has produced 67 episodes of “The Resistance,” each running six to 10 minutes, which is on the longer end of most episodic web series. The episodes, which have aired on GQ.com and YouTube with shorter versions on GQ’s and Olbermann’s social channels, have had a combined 200 million video views, the publisher said.
Outside Magazine Built Its Own Recommendation Widgets to Replace Outbrain
With Outbrain’s widgets, about 1 percent of its total visitors clicked through, while Outside’s own recommendation boxes have about a 1.3 percent click-through rate, said Todd Hodgson, director of product management at Outside. That adds up quickly, he said.
Refinery29 Sells Feminism at NewFronts
The year’s theme is “Our Party Is Women.”— The brand pitched three main avenues of expansion: long-form original scripted and unscripted video content, expanding existing franchises that the company has found successful, and live events — all through the lens of female empowerment.
Conde Nast's Pitchfork Grows Up
Ryan Schreiber’s once-scrappy hipster music review website and portal has made it to media’s main stage.
Magazine Media Spotlight: Meredith, AMU Partner for Online Adult Coloring Club
“With Posh Coloring Studio, we’re giving our users a new way to extend and deepen their relationship with Meredith brands,” said Andy Wilson, SVP of consumer revenue. “Posh Coloring Studio lets them express their creativity and “de-stress” offline.”
IMAG Thanks GfK for Its Support of IMAG 2017
GfK MRI’s focus on excellence has made it the leading source of top-quality media and consumer research in the U.S. All GfK MRI studies reflect an enduring commitment to delivering reliable and actionable information about the world’s most dynamic consumer market. GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. This very same GfK MRI data provides the rock-solid foundation of our high quality custom research work, providing small, medium and independent magazines of all sizes with just the right solution to help paint compelling portraits of their Magazine Media audiences.
New York Media’s Voice Remains Consistent Across Social Platforms: Q&A with New York Media’s Nora Barak
"Vulture has a weekly Snapchat Discover channel, so we’re using Snapchat in that capacity for now. Our Instagram presence is much more varied, with every vertical having its own account. Each is run by a different social media editor, but we have a cohesive style that spans across all accounts." Says New York Media’s engagement editor, Nora Barak.
Amy Astley Offers an Exclusive Look at AD's Renovation of the American Ballet Theatre
Donors pitch in to give historic American Ballet Theatre company a new space: "It was really done with sweat and love," Astley said. "Now I feel like ABT has a space befitting the beauty that they create."
More on Essence Magazine’s "100 Woke Women" List Includes Chicago Powerhouses
"Cultural critic Luvvie Ajayi, author of "I'm Judging You: The Do-Better Manual" (Holt Paperbacks), and activist Veronica Morris-Moore, co-founder of Fearless Leading by the Youth, a group of community organizers who worked to get a trauma center built on Chicago's South Side, represent the city. Cook County State's Attorney Kim Foxx and entrepreneur Britney Robbins also made the list." Reports Heidi Stevens.
A Special Thanks to IMAG Sponsor MediaWorks 360
MediaWorks 360 applies publishing media experience and relationships to help clients drive revenue, reduce costs and develop efficiencies. Their deep publishing backgrounds bring a different and proven approach to the business—one of real experience and knowing how to make an impact on the bottom line.
More Exclusives from the New Issue of InStyle: Karlie Kloss Owns the House Where She Used to Babysit...
“I never owned a pair of heels until I became a model,” Kloss told InStyle Magazine. “I remember buying a pair of black high heels from Target in St. Louis because I had to practice learning how to walk in them.”
InStyle & EW’s Screening of Snatched: Amy Schumer and Goldie Hawn Attend Premiere
“[Goldie] and Kurt have been together forever,” Schumer, 35, told PEOPLE at the film’s New York City screening on Tuesday, hosted by Entertainment Weekly and InStyle. “You’re like, ‘Tell me how it works.’ Of course you want to ask her as soon as you see her.”
Todd Krizelman, MEDIARadar CEO Advises ACT 7 Attendees to "Go Towards The Light"
Linda Ruth reports "Sure, print is down,-print ads are down, but not across the board. For magazines, there are five distinct verticals-national consumer, B2B, regional, science, and enthusiast-and each have their own benchmarks, their own challenges, and their own opportunities. "For me, it's misinformed when the press reports print is down," Krizelman told the group of publishers and students gathered at the Meek School of Journalism."
The New York Times' Print Ads Plunge As Digital Soars
The New York Times Now Has Over 2 Million Digital-Only Subscriptions
Fusion Rebrands Site, SB Nation Redesigns
Here's the Reason No One Is Using Facebook Stories
Facebook to Hire Thousands to Stop Murder and Suicide Videos
Former Jared Kushner Employees Are Trying to Create "The Breitbart of the Left"
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

“With Posh Coloring Studio, we’re giving our users a new way to extend and deepen their relationship with Meredith brands,” said Andy Wilson, SVP of consumer revenue. “Posh Coloring Studio lets them express their creativity and “de-stress” offline.”