The Association of Magazine Media

Tuesday, May 2, 2017

Forrester Sees Advertiser Revolt as Beginning of the End
Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today.
Fortune and TIME Launch the CEO Initiative for Business Leaders Making a Social Impact
Fortune and TIME are partnering to create The CEO Initiative—which will convene business leaders to exchange best practices and leadership techniques, develop solutions, track tangible results, and shine a spotlight on those making progress in addressing important social goals. This isn’t intended to be an exercise in charity or traditional corporate social responsibility. Rather, it is designed for businesses that want to put a broader purpose at the core of their profit-making activities.
The Economist Claims a Trump Bump
The UK-based magazine sees digital subscriptions rise 19 percent YoY in North America: The Economist is following the trend of Trump-era subscription success, with a growth of 19 percent in North American digital subscriptions since the election. This puts the London-based magazine in the ranks of Vanity Fair, The New York Times, and The Atlantic, which have all seen subscriptions surge since November.
How Magazines Covered Trump's First 100 Days
President Donald Trump no doubt inspired lots of brand creativity during his first 100 days as POTUS. He's also provided plenty of fodder for magazine art directors and editors, who created a host of searing covers, shedding light while asking important questions about this administration's role since 45 took office (with some exceptions). Here's a handful of covers that got people talking.
How Harvard Business Review Experiments with Slack, Bots
Over the last year, the team at the Harvard Business Review have been experimenting with what community means for the publication and exploring different ways they can engage with their audience, their subscribers and their readers.
Associate Member Spotlight: VERTIQUL by Advontemedia
Five questions with digital media and design consultant and company president David Blankenship: "Keeping the the publishing business model profitable as a designed editorial and advertising supported deliverable while leveraging digital media opportunities. Our slogan,—'Every Issue Matters.'"
Adam Moss to Take the Stage with Sarah Jessica Parker at Vulture Festival
Mr. Moss said he will ask Parker about her show “Divorce,” which got picked up for a second season, as well as “Sex and the City” and her experience growing up in New York City and being part of its cultural evolution in a way.
Celebrities Embrace Avant-Garde Challenge at 2017 Met Gala
Eric Wilson, fashion news director at InStyle, described this year's theme as "extremely challenging" compared to years past; and reports and comments from the gala...
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
More on Focus on the Family Revives Brio, a Magazine for Teenage Girls
"This month Focus on the Family has relaunched Brio, a glossy teen magazine shut down in 2009. The organization’s conservative Christian ethos animates Brio, which its publisher, Bob DeMoss, said has so far attracted over 56,000 subscribers through ads sent directly to Focus supporters." Reports Liam Stack.
SourceMedia Went from 17 to One CMS to Improve Content Sharing, Data Collection
SourceMedia started in 2004 after a spinoff by Thomson Financial, but its B2B publications, including American Banker and National Mortgage News, go back as far as the 1830s, and until recently, its sites operated on 17 content-management systems.
Teen Vogue EIC Started Out as an MAIP Intern
Elaine Welteroth interned at Ogilvy & Mather in 2007: This week, Elaine Welteroth, 30, became the youngest editor in chief at a Condé Nast magazine title, officially taking over the helm of Teen Vogue, a publication she has guided since the spring of 2016. She is the second African-American to occupy such an editor spot at the company, alongside Keija Minor, who was named EIC of Brides magazine in 2012.
Rising Stars: Aydah Albaba’s Ambitions for New York Media’s Branded Content
Albaba is currently the company’s director of production, branded content: From producing a six-part video series on liquid nitrogen experiments for Guinness Draught beer to nurturing friendships with some of the top stylists and models in the country, Aydah Albaba’s role as director of production, branded content, at New York Media has given her a breadth of experience that isn’t expected from most careers. And for someone who’s easily bored with routine, she picked the right job.
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Essence Applauds Two St. Louis Activists for Raising Awareness
Essence magazine named Ferguson activist Brittany Packnett and Antoinette Carroll CEO of Reaction Lab to its "100 Woke Women List."
Magazine Media Spotlight: Bullies' Target Now Graces Cover of WeightWatchers Magazine
Joe Blundo writes "The 2010 graduate of Pickerington North High School — who now lives in Chattanooga, Tennessee — is on the cover of the May/June issue of “Weightwatchers” magazine. The hand that once made her the target of bullies is visible, reflective of her acceptance. Rayburn was born with syndactyly, a condition that caused the fingers of her right hand to be fused into two digits. She has had more than a dozen surgeries on the hand."
A Special Thank You to AdvantageCS
MPA thanks AdvantageCS for their sponsorship of IMAG 2017. "AdvantageCS is the leader in world-class subscription management, membership management, marketing, sales, and customer relationship software. Our systems deliver the tools publishers and content creators need to build active and loyal subscriber communities."
Wisconsin Foodie TV Show Has Acquired Edible Magazine
The Emmy Award-winning local television series will be expanding its reach, thanks to the recent acquisition of Edible Milwaukee magazine.
StyleWatch's Brittany Burke on The Today Show
StyleWatch deputy editor Brittany Burke shows bathing suit trends that play up your assets.
The March 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for March 2017. Total audience is up+ 1.7% versus the same month a year ago, By platform, Print+Digital is showing a +5.5% increase; Web (Desktop/Laptop) is down -12.1%, Mobile is down -1.3%, and Video is up+ 41.0%. For the third month in a row, Print+Digital audience is growing vs. same month year ago, up by nearly 50 million, adding to the Magazine Media 360° Total Audience. This is the first report in which we have seen even a slight decline in the Mobile audience. We continue to believe this flattening is due in large part to comScore’s methodology change initiated in Jan 2017, as well as an indication that this platform is approaching saturation. There are only a handful of magazine brands that have yet to develop their Mobile audiences to reportable levels.
Agency Revenue Up But Growth Rates Are Slowing
The New York Times Emphasizes Its Sense of Purpose at NewFronts
Lowering the Cost of Trust in Media and Advertising
The Fox in the Henhouse: Agencies Balk When Consultants Come to Audit
Infographic: What Content Creators Really Think About Branded Video
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Joe Blundo writes "The 2010 graduate of Pickerington North High School — who now lives in Chattanooga, Tennessee — is on the cover of the May/June issue of Weightwatchers magazine. The hand that once made her the target of bullies is visible, reflective of her acceptance. Rayburn was born with syndactyly, a condition that caused the fingers of her right hand to be fused into two digits. She has had more than a dozen surgeries on the hand."