The Association of Magazine Media

Monday, May 1, 2017

NewFronts Publishers See an Opening with Recent YouTube, Facebook ad Crises
The words “trust” and “brand safety” are expected to be heard a lot during publishers’ presentations and in meetings with advertisers afterward. “Every single one of our sales guys is already hammering home to clients [about YouTube and Facebook’s ad issues] on their calls,” said a CEO of one NewFronts presenter.
Harper's BAZAAR Celebrates 150th Anniversary & Book Launch at the Carlyle Hotel
Editor Glenda Bailey editor hosted a party Sunday evening ahead of the Met Gala to toast the coffee table tome “Harper’s Bazaar: 150 Years: The Greatest Moments.” The fete, sponsored by American Express, was the first in a global series that will give cardholders the opportunity to come face-to-face with leading figures in fashion and entertainment. In attendance were Reese Witherspoon, Celine Dion, Valentino Garavani and Pierpaolo Picciolo, Marc Jacobs, Tom Ford, Christopher Kane, Alessandro Michele, Tommy Hilfiger, and Nicolas Ghesquière.
The Company Behind “The National Enquirer” Just Bought “Us Weekly”: Here’s Why That Matters—Q&A with Dylan Howard
American Media — the company behind the National Enquirer, Radar Online, and a handful of others — recently acquired Us Weekly. Its editorial director, Dylan Howard, has an old-fashioned newfangled vision for the future of the tabloid in the era of Trump.
Associate Member Spotlight: VERTIQUL by Advontemedia
Five questions with digital media and design consultant and company president David Blankenship: "Keeping the the publishing business model profitable as a designed editorial and advertising supported deliverable while leveraging digital media opportunities. Our slogan,—'Every Issue Matters.'"
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Edward Enninful’s Unlikely Journey, from Ghana to Hanover Square
A rarity in a business like fashion, where fairy-tale transports are most often town cars, the story of Edward Enninful, recently named the next editor of British Vogue, began on the London tube. Born in Ghana and raised in Ladbroke Grove, an unglamorous neighborhood in west London, Mr. Enninful was discovered in 1989 on the Hammersmith and City Line by the fashion stylist Simon Foxton.
ZergNet Sponsors IMAG 2017
ZergNet is the leading content-only recommendation platform on the internet. ZergNet enables digital publishers to monetize and grow their audience by promoting hand curated, relevant content.
IBT Media Rebrands as Newsweek Media Group
IBT Media has rebranded. The parent company of, among others, International Business Times and Newsweek — the latter of which IBT Media purchased in 2013 before resurrecting its print edition the following year — will henceforth do business as Newsweek Media Group, according to an announcement made Thursday.
Magazine Media Spotlight: Good Housekeeping's Laura Carney Shares a Devastating Personal Loss
Good Housekeeping copy editor Laura Carney appeared on FOX5 to bring awareness ( http://www.bylauracarney.com/activism/ ) to the important cause of distracted driving, and shared her personal story of how she lost her father prematurely to a distracted driver.
IMAG 2017 Thanks Zinio for Its Sponsorship
ZINIOpro Smartphones outnumber tablets 10 to 1, yet many publishers still produce replica editions for the device where most digital customers read. ZINIOpro automatically converts your existing replica issues into a modern, responsive native app for mobile and tablet reading. Dedicated ZINIOpro solution advisors provide your team with a rapid and reliable upgrade path from Adobe DPS or other solution. Contact us today to get started with the leading, cost-effective, and efficient apps platform that is trusted by over 500 titles.
The Influencer You Use May Be Ripping You Off
Many influencers hold their hands out to marketers for ad money on the strength of fake traffic.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
The March 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for March 2017. Total audience is up+ 1.7% versus the same month a year ago, By platform, Print+Digital is showing a +5.5% increase; Web (Desktop/Laptop) is down -12.1%, Mobile is down -1.3%, and Video is up+ 41.0%. For the third month in a row, Print+Digital audience is growing vs. same month year ago, up by nearly 50 million, adding to the Magazine Media 360° Total Audience. This is the first report in which we have seen even a slight decline in the Mobile audience. We continue to believe this flattening is due in large part to comScore’s methodology change initiated in Jan 2017, as well as an indication that this platform is approaching saturation. There are only a handful of magazine brands that have yet to develop their Mobile audiences to reportable levels.
This Great Old Nike Print Ad Said So Much, It Didn’t Have to Say a Word
The New York Times Will Tackle Brand Safety and Quality Journalism During the NewFronts: Less video, More Snapchat and Podcasts
Amazon’s New Echo Look Has a Built-in Camera for Style Selfies
Twitter Teams Up With Bloomberg for Streaming News
In Mexico, "It’s Easy to Kill a Journalist"
Old Mr. Spectator Stood Up for Merchants: Founder of Britain’s Most Influential Magazine Understood Power of Commerce
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey