The Association of Magazine Media

Friday, April 28, 2017

Time Inc. Elects to Remain Independent
"Over the past several months, there has been considerable speculation and news coverage regarding interest by various parties in acquiring Time Inc. While Time Inc. had not initiated a process, the Board of Directors, consistent with its duties, evaluated a number of expressions of interest with the assistance of external advisors. Following that review, the Board has determined that the Company will continue to pursue its strategic plan."
Exclusive: Gwyneth Paltrow and Anna Wintour to Create New Magazine
The partnership was born from a conversation between Paltrow and Wintour: Condé Nast will coproduce a quarterly special print issue of Goop that will hit newsstands in September. As part of the initial print rollout, Condé will work with Goop on digital and social content.
Susan Russ, SVP Communications, MPA—The Association of Magazine Media: Why Magazines and Magazine Media Matters
Linda Ruth reports "2017 is the year of the magazine. While the most successful magazines exist cross-platform, print remains a living, breathing, and in fact indispensable part of that mix. Susan Russ, Senior Vice President, Communications, MPA: The Association of Magazine Media, spoke at the ACT 7 opening dinner about why print has retained its primacy in an increasingly digital world."
YES, There Are Platforms That Actually Pay for Publishers’ Content
“Too many publishers don’t realize their archives have value,” says Paul Gerbino, president of Triumverate Content Consultants. He suggests publishers review their content and see what percentage could be considered evergreen. Don’t discount news articles, because those can be important for researchers.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Bo Sacks: The Man Behind "Heard on the Web"
Jessica Patterson begins her profile "For some, Bo Sacks is their guru, consulting on how to affect change in their newsroom. For others, Bo Sacks speaking out may leave them hot under the collar. And for many in the industry, Bo Sacks is an old friend, his newsletter a welcome sight in their inbox every day."
The New Republic Stages a Comeback
“Rebuilding the New Republic is really more than an exercise in nostalgia... The interest in politics among the New Republic audience is as high as I’ve ever seen in my lifetime,” editor in chief Eric Bates told WWD. “I think we’ve seen a real need and desire for the kind of journalism that The New Republic has traditionally done..."
Forbes Launches Italian-Language Edition
Forbes kicks off an Italian-language edition, Forbes Italy, this summer, in partnership with Italy-based digital media company Blue Financial Communications SpA.
Essence hosts "Best in Black Beauty" with Colgate Optic White
As black women continue to dominate in sports, news, politics and entertainment, it’s no surprise that they shine in beauty too. In celebration of our melanin-magic, Essence Magazine hosted its Best In Black Beauty Awards on Thursday with a bevy of style and beauty influencers.
Popular Science's Rob Verger on The TODAY Show
Popular Science Assistant Tech Editor Rob Verger showed off some amazing and some "sorta silly" gadgets you may need to bring into your life.
A Look at the Vast, Mysterious Empire of Comme des Garçons
InStyle's Fashion News Director Eric Wilson assesses the career and work of designer Rei Kawakubo, identifying the unique qualities that have led to her success across the decades.
West Linn Is a Sponsor of IMAG 2017
West Linn Paper Company is an independent manufacturer of coated free-sheet web paper. The high-quality Sonoma®, Capistrano® and Nature® brands are well respected for their print quality and runnability. West Linn products are sold throughout North America and are used for high-end advertising materials, direct mail, magazines, catalogs and book publishing.
Teen Vogue Makes It Official, Appoints Elaine Welteroth Editor in Chief
Welteroth is charged with expanding Teen Vogue's presence beyond print and digital. “Elaine is incredibly in tune with the Teen Vogue audience and has used that unique insight to engage and connect with her readers on a very personal level,” said Anna Wintour, artistic director of Condé Nast and editor in chief of Vogue.
Marvin Shanken Recruiting Editor for Whisky Advocate
Marvin Shanken, the publishing entrepreneur behind Cigar Aficionado and Wine Spectator, said he is adding the editor in chief and publisher title at the Whisky Advocate come April 30.
Magazine Media Spotlight: For Many with Autism, Running Is a Sport that Fits
It is Autism Awareness month and Runner's World has published an illuminating article that illustrates "As opportunities for training and racing grow, runners and their families are seeing results they never anticipated." Alison Wade reports "At the Academy of Pediatric Physical Therapy’s Section on Pediatrics 2016 Annual Conference last November, researchers from Achilles International and New York Medical College presented the promising results from one of the largest studies on autism and running to date."
The March 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for March 2017. Total audience is up+ 1.7% versus the same month a year ago, By platform, Print+Digital is showing a +5.5% increase; Web (Desktop/Laptop) is down -12.1%, Mobile is down -1.3%, and Video is up+ 41.0%. For the third month in a row, Print+Digital audience is growing vs. same month year ago, up by nearly 50 million, adding to the Magazine Media 360° Total Audience. This is the first report in which we have seen even a slight decline in the Mobile audience. We continue to believe this flattening is due in large part to comScore’s methodology change initiated in Jan 2017, as well as an indication that this platform is approaching saturation. There are only a handful of magazine brands that have yet to develop their Mobile audiences to reportable levels.
IMAG Thanks Relevnt
Relevnt™ is the new all-in-one publishing platform that provides the optimal online destination to drive web and social traffic in mobile.—As architects of the new, real-time mobile web, Relevnt is solving the biggest problem facing consumers, content creators and media brands in mobile today: restoring relevance through the concept of ownership, control and monetization at a very low cost.
The New Republic Adds Mindy Kay Bricker As Digital Director, and More Hires
The New Republic announced four editorial and writer hires today, while signing on two new columnists for the magazine.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
The Connected Garden: Cleaning Up Our Digital Ad Mess
Facebook Says It Will Act Against "Information Operations" Using False Accounts
Say Hello to Hayo Magazine
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

It is Autism Awareness month and Runner's World has published an illuminating article that illustrates "As opportunities for training and racing grow, runners and their families are seeing results they never anticipated." Alison Wade reports "At the Academy of Pediatric Physical Therapy’s Section on Pediatrics 2016 Annual Conference last November, researchers from Achilles International and New York Medical College presented the promising results from one of the largest studies on autism and running to date."