The Association of Magazine Media

Thursday, April 27, 2017

The March 2017 Magazine Media 360° Brand Audience Report Is Here
MPA – The Association of Magazine Media released the Magazine Media 360° Brand Audience Report for March 2017. Total audience is up+ 1.7% versus the same month a year ago, By platform, Print+Digital is showing a +5.5% increase; Web (Desktop/Laptop) is down -12.1%, Mobile is down -1.3%, and Video is up+ 41.0%. For the third month in a row, Print+Digital audience is growing vs. same month year ago, up by nearly 50 million, adding to the Magazine Media 360° Total Audience. This is the first report in which we have seen even a slight decline in the Mobile audience. We continue to believe this flattening is due in large part to comScore’s methodology change initiated in Jan 2017, as well as an indication that this platform is approaching saturation. There are only a handful of magazine brands that have yet to develop their Mobile audiences to reportable levels.
Transparency Impacts Agency Comps: Omnicom "Exclusions" Drag Entire Sector
Joe Mandese reports "The Big 5 agency holding companies grew 1.7% during the first quarter, marking a "deceleration" from "+4%" rates of growth in recent prior years, according to a top Wall Street analyst tracking Madison Avenue stocks. In terms of North America, the Big 5 -- WPP, Omnicom, Interpublic, Publicis and Havas -- actually declined 0.3% during the first quarter, according to estimates published by Pivotal ..."
More on Amazon Sells Digital Subs, Publishers Gain Global Access
The Subscribe with Amazon storefront showcases relevant subs, including big sellers, new arrivals and limited-time offers. Amazon is also touting automated marketing widgets to help surface subscription offers, including its recommendations engine, and similarity and discovery features.
TIME Magazine Celebrates Its List of 100 Most Influential People
“It was a little different this year, because everything about this year is different,” Time magazine managing editor Nancy Gibbs said. Guests at the 13th annual event included Demi Lovato, John Legend, Viola Davis, Ryan Reynolds, Blake Lively, Sarah Paulson, Margot Robbie, comedian and “SNL” cast member Leslie Jones, “Moonlight” director Barry Jenkins, RuPaul, comedian Samantha Bee, Ava DuVernay, model Ashley Graham, designer Raf Simons, former Fox News host turned sexual harassment advocate Gretchen Carlson, Fan Bingbing, “Daily Show” host Trevor Noah, Naomi Campbell, news anchor Megyn Kelly, Yahoo News’ Katie Couric, former U.S. Attorney Preet Bharara, veteran newsman Charlie Rose and more.
How Sports Illustrated Makes the Most of Its Unparalleled Access
With rarely-paralleled access to the biggest sporting events and stars in, not only the country, but the world—how is SI able to consistently translate that into provocative, engaging social content? Kevin Driscoll, social media coordinator at the brand, has the answers.
How Magazine Media Is Squeezing Revenue from Social
Direct selling and custom programs lead efforts in a period of experimentation: Jonathan Anastas, CMO at TEN: The Enthusiast Network; Andrew Leisner, SVP of the Bonnier Motorcycle Group; Hearst Chief Revenue Officer Todd Haskell; Rodale's National Digital Director Lindsay Nickens; Condé Nast General Manager for Digital Mark Starker; Runner’s World Associate Publisher Paul Collins shed light on this and more.
Why The Economist's Strategy Rests on Being "an Antidote to Kardashian Coverage"
Deputy editor Tom Standage, discussing the title's nomination for Media Company of the Year at this year's British Media Awards, explained: "We have quite a big push starting now on circulation marketing, so it's been extremely successful as a strategy over the last couple of years. Now that we're sure that that sort of model works, we think now is the right time to invest more in it... We will benefit disproportionately if we invest in that now." Notably, not only has The Economist managed to increase its revenue from circulation over the past year, it has also managed to increase the profit on those circulation sales as well, due to behind-the-scenes redesigns of subscriber management and circulation systems and a change in philosophy with regards to things like group discounts on subscriptions through GroupOn, writes Chris Sutcliffe.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
Anna Wintour Talks Women’s Marches, Politics and More
From a journalism nuts-and-bolts perspective, one of the intriguing aspects about Part 1 of The Business of Fashion CEO Imran Amed’s discussion with Anna Wintour is that it truly was a truncated session. He met with Wintour at the Condé Nast New York offices in late March, and Part 2, which will publish online tomorrow, was conducted separately several weeks later on April 10.
Working Women Wednesday with Jamie Rosen
One Kings Lane "spoke with Town & Country’s beauty director, Jamie Rosen, about everything from the power of no to the qualities of a good colleague. Having held her current position for six years and having never ventured to a field outside of magazine publishing, she has taken the time to become an expert at what she does. In addition to reporting and editing pieces for the magazine (T&C’s annual Youth & Beauty issue hit stands this month) she travels across the country hosting T&C Talks, a series of live panel discussions focused on health and wellness."
Exclusives from the Essence August Issue with Jennifer Hudson
Jennifer Hudson Opens Up About Her Nine-Year Engagement to David Otunga on Ellen: "It's been a thought obviously," she told Essence magazine in its August 2016 issue.
Time Inc.’s PEN Network Launching Series on Scott Hamilton
Time Inc.’s streaming video channel People/Entertainment Weekly Network on May 2 will launch a six-part series on Olympic Gold Medal winning skater Scott Hamilton, who has battled a series of brain tumors. The debut coincides with the NewFronts, where web companies will be announcing increasing amounts of original video programming aimed at consumers who are looking for entertainment online and over-the-top.
IMAG Thanks Media Services Group
Media Services Group’s Élan software is a cloud-based solution built to help media businesses package, sell, deliver and bill: digital advertising, print advertising, newsletters, sponsorships, events and custom content. Élan software is used by hundreds of media companies and thousands of industry professionals around the world. Companies like TEN, The Economist, AMI and National Geographic rely on Élan software to help them manage their advertising operations.
James Heindenry To Do Triple Duty Running Us Weekly, Star and OK!
James Heindenry will be the new editor in chief, replacing Michael Steele, American Media Chief Executive David Pecker revealed Tuesday.
Jay Meyer Rejoins Time Inc. As Senior VP, Travel Category
Mr. Meyer had previously been Vice President, Publisher at Travel + Leisure, and before that VP, Associate Publisher for then American Express Publishing’s Food & Wine.
Runner's World Editor in Chief Departs Rodale
Willey, of Bethlehem, joined the Emmaus-based publisher as editor-in-chief of Runner's World in 2003 and oversaw an award-winning redesign of the magazine in 2004, according to the Rodale Inc. website. The magazine was nominated for 13 National Magazine Awards, the industry's highest honor, during his tenure.
People Moves in Magazine Media As of April 26
Ex-Slate deputy editor joins The Atlantic, Jim Aley and Howard Chua-Eoan named deputy editors of Bloomberg Businessweek, plus much more…
Quad/Graphics Is an IMAG 2017 Sponsor
Quad is uniquely positioned to meet the specific needs of special interest and niche publishers. Quad's dedicated special interest production platform and professional staff are focused on delivering magazines that meet your high expectations and provide an incomparable customer experience. Continual investment in prepress, press and finishing technologies provides you with flexible and comprehensive solutions in sizes ranging from standard to digest to journal, and an ability to add a wide variety of innovative enhancements that engage readers longer on the page.
Magazine Media Spotlight: BuzzFeed’s Latest Viral Craze — Former Employees Bashing the Company on YouTube
Variety's Todd Spangler reports "A rash of “Why I Left BuzzFeed” YouTube videos by ex-employees explaining why they quit has swept across YouTube over the past several months. The recurring themes: The creators say they wanted more creative control and ownership of their work; they chafed a BuzzFeed’s policies prohibiting outside projects; and some simply feel burned out from the pressure of churning out a high volume of hits."
More on Real Simple's Brand Expansion: Debuts Accessories Collection
Real Simple has created an accessories collection, called Real Simple Style, in partnership with fashion accessories company Halle Joy.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
More than Half of Digital Advertising Is Now Mobile
Twitter Shares Soar After First-Quarter Earnings Beat
Insta-Escorts
More than 90% of Publishers Saw Native Ad Revenue Increase in Q1
Why Luxury Remains Far out of Reach for Amazon and Walmart
As Facebook Grows, Brands Say It’s Gotten More Complicated to Work with
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Variety's Todd Spangler reports "A rash of “Why I Left BuzzFeed” YouTube videos by ex-employees explaining why they quit has swept across YouTube over the past several months. The recurring themes: The creators say they wanted more creative control and ownership of their work; they chafed a BuzzFeed’s policies prohibiting outside projects; and some simply feel burned out from the pressure of churning out a high volume of hits."

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