The Association of Magazine Media

Wednesday, April 26, 2017

How Hoffman Media Built a Multi-Million Dollar Company from Scratch by Focusing on Their Audience
Linda Ruth reports, "After a great opening presentation on why magazines and magazine media matters by Susan Russ, Senior Vice President, Communications, MPA: The Association of Magazine Media, attendees at the Magazine Innovation Center’s ACT 7 opening dinner were treated to a rare experience last night: three publishing luminaries, three members of the same family, three powerful speakers."
Martha Stewart Celebrates Next Generation of Female Leaders at Glamour Event
The event drew Martha Stewart, Katie Couric, Lydia Polgreen and Public School's Dao-Yi Chow and Maxwell Osborne; Held at La Sirena at the Maritime Hotel in New York, the event is a chance for the Condé Nast-owned title to shine a light on trailblazing young women in a range of disciplines from journalism and activism to science and business.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
More on Time Inc's Real Simple Brand Launches Real Simple Style: Sells Fashion Accessories and Products for the Home
Time Inc has announced the launch of Real Simple Style which offers up some really nice and affordable jewelry for women along with tips on how to care for them. The Real Simple Style line will also expand into handbags and fashion tech.
Playboy Magazine Interviews Ezra Klein
May/June issue has hit newsstands: Richard Horgan reports "In the transcribed Q&A, there’s lots of interesting dialogue about Trump, politics and the left vs. right."
MPA and IMAG Thank Publishers Press
Publishers Press is a family owned company in its fifth generation. What began as a printing company in 1866 has evolved into a leading content distributor with a strong expertise in the magazine publishing industry. The full-service operation offers capabilities that include printing, distribution, email marketing, label and packaging and more, with a concentrated focus on providing solutions to its clients through multiple platforms. As a G7 Master Printer, Publishers Press is certified by IDEAlliance and identified as a printing company where our prepress service produces proofs to G7 standards. With the most modern technology, techniques, proofing and press controls, it is our goal to continually improve overall quality. As always, Publishers Press is continuing efforts to provide their customers with the highest level of customer service while delivering a superior product on time.
7 Questions Marketers Should Consider When Weighing the Quality of Their Data
"Sets of numbers can be misunderstood if they lack integrity: The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited by “brute force media,” marketers quickly glommed onto the vast potential of digital and addressable audiences." Writes Julie Fleischer.
IMAG Thanks GfK for Its Support of IMAG 2017
GfK MRI’s focus on excellence has made it the leading source of top-quality media and consumer research in the U.S. All GfK MRI studies reflect an enduring commitment to delivering reliable and actionable information about the world’s most dynamic consumer market. GfK MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S., and the majority of media and marketing plans in the country rely on it. This very same GfK MRI data provides the rock-solid foundation of our high quality custom research work, providing small, medium and independent magazines of all sizes with just the right solution to help paint compelling portraits of their Magazine Media audiences.
Fresh Off an Acquisition, Modern Luxury Looks to Build Out Its Empire
A Q&A with CEO Michael Dickey on why the company remains bullish on print: "Our sites are not open to programmatic buying. We don’t get involved with that. Everything on our sties is sold by us, every advertisement in the magazine is sold buy us. When our clients advertise in Modern Luxury, they know that ad is going to be in a safe place."
A True Canine Survivor Wins Magazine’s 2017 "Cover Dog Search"
After being found in critical condition last November, mixed-breed dog Hudson was treated and put on a path to becoming a therapy dog. He was als one of around 200 pooches that competed recently for Tucson Lifestyle magazine’s annual “Cover Dog Search,” put on as a fundraiser in partnership with the Humane Society of Southern Arizona.
A Special Thanks to IMAG Sponsor Procirc/PubWorx
PubWorX is a Hearst and Condé Nast partnership committed to offering scale and innovation to the magazine industry. With more than 200 experts from across the industry, PubWorX offers solutions to satisfy the consumer marketing, circulation management, production and paper procurement needs of any publisher, large or small.
ASME to Sponsor 2017 Scholarship for the Yale Publishing Course—Deadline Today
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is today—May 1.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
Google Targets "Fake News," Offensive Search Suggestions
As Facebook Grows, Brands Say It’s Gotten More Complicated to Work With
Gawker Estate Explores Whether It Can Sue Peter Thiel
Maybe Advertising Can Solve All the World’s Problems
Online Retail Eclipses Brick & Mortar By 6 to 1
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey