The Association of Magazine Media

Friday, April 21, 2017

Publishers Fear Fallout of Google-Backed Ad Blocker
Officially — and on the record — publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising. But go on background, conversations turn to the inevitable imbalance of power when it comes to the duopoly of Facebook and Google.
3 Solid Days of Ideas at the 2017 IMAG Conference, May 22-24, 2017
Register for the #1 conference for indies brands–and come away with ideas and innovations from enthusiast brands just like yours. Includes case studies and keynotes speakers from Amazon, The Atlantic, Bonnier, Facebook, Harvard Business Review, Variety, America’s Test Kitchen, TEN: The Enthusiast Network, and many, many more. Learn more and register today.
National Geographic Inspired By "Genius" and "Race," Pushes for Global Reach
"National Geographic’s upfront presentation Wednesday night emphasized its partnerships with A-list content creators and promoted the synergies the company has built between its TV networks and world-famous magazine." writes Adam Buckman.
WIRED Is the Latest Publication to Provide a Secure Space for Sources Bearing Information
Wired Signs on to SecureDrop: Wired has instructions here on how would-be anonymous tippers can access SecureDrop, which as always requires use of a Tor browser as a first step.
Chance the Rapper and Donald Glover in TIME Magazine's 100
TIME Magazine recently unveiled its 2017 list of the 100 most influential people in the world, and it features several musicians, including Chance the Rapper, Donald Glover, and Riz Ahmed (aka Riz MC, member of Swet Shop Boys.)
Forbes Partners with Wibbitz to Produce AI-Inspired Video
Sara Guaglione reports "Forbes uses a contributor model on its site, with a network of writers and reporters who publish directly to Forbes.com. Now those contributors — who may have little experience with video — can supplement their online content with video created by Wibbitz’s automated platform."
Good Housekeeping's Jackie London Quizzes TODAY Show Hosts
Good Housekeeping Nutrition Director and R.D. Jackie London appeared on The TODAY Show to quiz the co-hosts on which food is the right choice (this vs. that) while traveling.
Good Housekeeping's Lori Bergamotto Shares Spring Styles on TV
Good Housekeeping Style Director Lori Bergamotto appeared on NBC's NY Live to share fun ways to wear statement sleeves for Spring.
Social Media: Best Practices Over Dinner - Last Days to RSVP
Save your seat for dinner and conversation with your like-minded peers on leveraging quality editorial, branded content and advertiser relationships in an effective way on social media. Hosted by Jim Anderson, CEO, SocialFlow and MPA’s Beth Tighe, VP Marketing. RSVP today - seats limited.
How Bonnier’s Editorial Director of Watersports Spends His Downtime: Q&A with Garrett Cortese
Born and raised in northern California, Garrett Cortese grew up spending most of his summers on his family’s boat learning to water ski. He developed a passion for photography and magazines early on, and after four years in the darkroom of his high school yearbook, he earned a degree in journalism from CU Boulder.
Verizon-Hearst’s Complex Renews Peter Berg’s QB1 for Two More Seasons, Announces 11 New Originals
Complex, which Verizon and Hearst acquired last year, claims it had more than 2 billion video views in the first quarter of 2017 across multiple platforms, including Verizon’s Go90 mobile video service.
IMAG Thanks CMG for Its Support of IMAG 2017
CMG - Comag Marketing Group, provides publishers of many of the world’s leading magazine brands with comprehensive retail sales, circulation marketing and supply chain solutions for the mass market, direct-to-retail, international and specialty market newsstand channels. Through innovative consumer insights and analytics, CMG provides category management guidance to many leading retail chains.
Vanity Fair’s Michael Callahan on the "Killer Idea" and Writing 6,000-Word Stories
Callahan’s first book, Searching for Grace Kelly, and his latest novel both take place in the 1950s, evoking deep nostalgia for a period when people actually dressed to go to out and a certain class of young women lived at the Barbizon in New York City.
Magazine Media Spotlight: In a New Video from Elle, Muslim Vloggers Shatter Harmful Stereotypes
Inspiring female Muslim vloggers are changing minds with makeup: “Being able to engage with people as a human has the potential to broaden people’s minds.”
MPA and IMAG Thank CDS Global
CDS Global is a sponsor of IMAG 2017. CDS Global helps media companies find success across print and digital with multichannel content and audience engagement technology. CDS Global works with you to leverage the power of your brands through data-driven audience engagement; right-time, 1:1 marketing; marketing automation; multichannel subscription support; global consumer acquisition; modern business intelligence; extensive payment solutions; customer care; and more.
Star Tribune Launches Quarterly Print Magazine
The Minneapolis magazine can be found as both a newspaper insert and on newsstands.
More on Essence's Debut of the Woke 100 Activist List; Essence Features Kim Foxx
Various female creators, educators, journalists and politicos were specifically chosen for their efforts to push for equal rights and the inclusion of blacks in American life.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
Infographic: Native Is Scaling, 45% of Brands Now Buy Programmatic
Bloomberg Adds Site Section Covering Climate Change
Facebook Looking for Product Head to Fight "Fake News"
A Facebook Bot Purge Clobbered USA Today, and No One Knows Why
Blocking Poor Web Ad Experiences: What's in It for Google?
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, LSC Communications, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant

Inspiring female Muslim vloggers are changing minds with makeup: “Being able to engage with people as a human has the potential to broaden people’s minds.”