The Association of Magazine Media

Wednesday, April 19, 2017

City Magazines, Dependent on Print, Face Uncertain Future Amid Wave of Deals
"For the most part, publishers and editors tell me that city magazine circulation—home-delivery subscriptions and newsstand sales—has remained steady. Digital editions have been slow to get off the ground. But the true bedrock of the city-mag business model, print advertising, disappeared with the economic collapse in 2008 and never came back." writes Tony Rehagen.
Flipboard Is Opening Up its Digital Magazines to Video Ads and Content
"Flipboard, the magazine-style app that got its start with the original Apple iPad, has been through a number of iterations in the years since its launch. In the latest move, it is expanding support for video in its digital "magazines," and is also opening up the platform for video advertising as well." Reports Mathew Ingram.
Condé Nast Looks to Court Millennial Advertisers in "Next Gen" Campaign
Condé Nast's Next Gen campaign highlights digital properties such as Teen Vogue and Vanity Fair's The Hive.
The Economist’s Go-Slow Approach to Its Website Redesign
Lucinda Southern writes "Rather than push it live and trumpet the new site in a press release, the publisher took a go-slow approach, showing it to just .5 percent of its visitors a year ago and steadily increasing the exposure over nine months while collecting and analyzing some 20,000 comments from readers."
Julia Roberts Named People's "Most Beautiful" for Record Fifth Time
Roberts, 49, was first given the annual honor in 1991, a year after she skyrocketed to fame in the romantic comedy "Pretty Woman." She was also named most beautiful woman in 2000, 2005 and 2010.
Cosmo Is Branching into Weddings: 15 Mind-Blowing Ways to Get Hitched
Cosmopolitan is building upon the success of its wedding-related content over the past year to create a section dedicated to bridal content. The vertical launches online today, in tandem with the start of New York Fashion Week: Bridal.
Must-Attend Conference for Enthusiast Brands: May 22-24, 2017
Join MPA in Marina del Rey, California for the 13th Annual IMAG Conference, the only event that brings together independent and enthusiast brands to learn, share and connect. With more than 45 case studies, 83+ companies represented, and peer-to-peer networking over 3 days – IMAG 2017 is essential for all indie leaders. See the speaker lineup and register now.
New York Magazine and Vulture to Cohost Samantha Bee White House Correspondents’ After Party
The party will take place on April 29 at the W in D.C.—New York and Vulture will be throwing a bash with TBS for Bee at the rooftop of the W Hotel from 7 p.m. to midnight, following the broadcast. According to the party invite, there will be special guest appearances by Posso and others. No word yet on who else is coming.
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In the Duopoly’s Shadow: Apple News Finds Favor with Some Publishers
Introduced in 2015, Apple News didn’t elicit the kind of excitement Facebook got with IA and Google with its Accelerated Mobile Pages. But in recent months, Apple began sending more traffic publishers’ way and letting them sell subscriptions on the news aggregation app.
New York Media’s Pam Wasserstein on Instant Articles: "We’re Not Seeing a Big Audience Lift or a Big Revenue Lift."
Publishers in the current media landscape may be trying to get Facebook right, but CEO of New York Media Pam Wasserstein is keeping her traffic diversified and dealing with platforms with caution. Listen to the Digiday Podcast for more.
Inmate Sues Crime Magazine for Labeling Him a "Rat"
Representing himself while in federal prison in Mendota, Calif., Mr. Allen is now seeking damages of $1 million from Don Diva, maintaining that its factual lapse caused him to spend the past 10 years “combatting threats, fighting, and defending himself against known and unknown persons.”
Magazine Media Spotlight: Cosmopolitan.com Launches Its Wedding Hub to kick-off the 2017 NYFW: Bridal.
The new hub is a dedicated digital destination featuring new and original bridal-themed content created daily from Cosmopolitan’s unique perspective and voice – covering the latest wedding fashion trends for all budgets and styles, makeup tips, décor hacks, the inside scoop on celebrity weddings, and more: Behind-the-Scenes of a Grey's Anatomy Wedding; "Pretty Little Liars" Star Sasha Pieterse Tests 3 Wedding Hairstyles; Rachel Zoe's Tips for Rewearing Your Bridesmaid's Dress; 21 Super-Easy Bridal Floral Hacks That Will Save You a Ton of Money; What I Learned From Trying 5 Popular Wedding Makeup Options; and I Let My Fiancé Wedding Plan for a Week and Here's What I Learned About Marriage...
More on the Essence May Issue: The Woke 100
Get woke: The Shonda Rhimes boss has earned a spot on Essence's first-even "Woke 100," a list of "women who are blazing trails for equal rights and inclusion for Black people in America." Also on the ranking, Fortune's own Ellen McGirt, the woman behind raceAhead, a newsletter that examines culture and diversity in corporate America.
StyleWatch’s Brittany Burke Joins Grande and Smith
StyleWatch’s Brittany Burke joins the Style Code Live crew to talk about the off-the-shoulder trend and how to wear it.
Facebook Continues to Lead Magazine Brands’ Share of Social Media Efforts at 43%
The Magazine Media 360° Social Media Report covering the 1st Quarter of 2017 was released today by MPA – The Association of Magazine Media. The report shows that magazine media content continues to thrive on social media, connecting content to consumers in meaningful and engaging ways. Total magazine industry Followers/Likes on Facebook, Twitter, Instagram, Google+ and Pinterest combined has reached 1.1 billion, up nearly 5% versus last quarter. The Social Media Report is based on data provided by SocialFlow, exclusively for MPA, and reports on 200 magazine brands across 37 companies.
ASJA 2017 Conference
The American Society of Journalists and Authors will offer 46 panel sessions and workshops (https://www.eiseverywhere.com/ehome/asja2017/saag/?MPA_Daily_News_Roundup), with 5 editor-centric panels and more than 50 magazine editors, during its 46th annual conference, May 5 to 6 at the Roosevelt Hotel in New York City. The conference, chaired by ASME member Estelle Erasmus, provides an opportunity to connect with colleagues, meet editors and learn how to prosper in these challenging times. Register here. (https://www.eiseverywhere.com/ehome/index.php?eventid=209902&tabid=470999)
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
Paperless Post Taps Cabana Magazine for Latest Collaboration
More on Christian Teen Magazine Brio Returning with a Biblical Worldview
Zuckerberg: We’re Responsible for Halting Violent Content on Facebook
Newspaper Decline Continues to Weigh on AP Earnings
The Daily Nebraskan to Replace Biweekly Newspaper with Monthly Magazine
Welcome to the Potlander Magazine 2017
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
April 25, 2017
Pampano Restaurant

The new hub is a dedicated digital destination featuring new and original bridal-themed content created daily from Cosmopolitan’s unique perspective and voice – covering the latest wedding fashion trends for all budgets and styles, makeup tips, décor hacks, the inside scoop on celebrity weddings, and more: 
"Pretty Little Liars" Star Sasha Pieterse Tests 3 Wedding Hairstyles
and 
Rachel Zoe's Tips for Rewearing Your Bridesmaid's Dress
and 
21 Super-Easy Bridal Floral Hacks That Will Save You a Ton of Money
and 
What I Learned From Trying 5 Popular Wedding Makeup Options
and 
I Let My Fiancé Wedding Plan for a Week and Here's What I Learned About Marriage

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