February 2017 Magazine Media 360°—Total Cross Platform Audience Up 2.9% Over 2016
Today MPA released the Magazine Media 360° Brand Audience Report for February 2017. The Total Magazine Media 360° audience is up 2.9% versus the same month a year ago, Print+Digital is up +5.5%, Web (Desktop/Laptop) is down -14.2%, Mobile is up +2.9%, and Video is up +43.9%.
Time Inc's MNI Targeted Media Division Continues to Lead and Beat All Competitors
Time Inc.’s (TIME) MNI Targeted Media Inc. (MNI), a targeted media strategy, planning and buying company, continues to lead all US ad focus local market networks. The MNI ad network ranked #1 on comScore’s monthly US multi-platform report for February 2017, marking the third consecutive year for which MNI’s ad network has ranked #1 for the category in each month of the year.
"How Our Most Favorite Glossy Is Winning Social Media—and Our Well-Heeled and Well-Dressed Hearts"
In the words of Vogue’s legendary Anna Wintour, “Fashion is not about looking back. It’s always about looking forward.” And look forward is exactly what Vogue has done, leading the way in social media, content creation, and most importantly, engagement.
Legacy Social Platforms Drive February Engagement
Despite Snapchat’s recent buzz, magazine brands focused on Facebook, Twitter, and Instagram: Instagram was a hotbed of activity for magazine brands in February, often fueled by TV properties and events. This Old House, for instance, enjoyed a 2,030% increase in engagement, second only to Harper’s Bazaar’s staggering increase of 6,984%. Michael Gutkowski, chief digital officer at This Old House, says this astonishing growth was the result of “strategic efforts around editorial content, influencer collaboration and talent promotion.
TEN Tells Us Why "Car Guys" Are Four Times More Valuable to Marketers Than Average Consumers
Superfans are a powerful target audience for brands and marketers—almost twice as valuable overall, to be exact. That’s according to “The Power of the Enthusiast,” a new study by The Enthusiast Network (TEN) and GfK, which examines the purchase behavior and influence of “enthusiasts” in the automotive, adventure sports/outdoor and home tech categories.
Associate Member Spotlight: Meet David Montgomery, CEO of Ingenta
“Ingenta has a long, distinguished background in publishing. Some of our clients have been using our systems for nearly 40 years! Ingenta are known for covering the publishing process end to end with commercial and content management systems.”
MPA Magazine Media Spotlight: Redbook’s Survey Results on Workplace Sexual Harassment are Basically the Same 40 Years Later
In Adweek—"We would maybe like to think of the 1970s as a troubled but also bygone era as it applies the struggles of women attempting to achieve workplace parity. Four decades, presumably, is a lot of time in which to progress. The 2010s may not the Good Girls Revolt era, and women don’t have to resort to measures like suing publications in order to get the reporting roles for which they are qualified, but sexual harassment in the workplace, as Redbook discovered, remains perniciously persistent."
Time Inc.’s Re-brands StyleWatch as PeopleStyle
StyleWatch will reduce its frequency to eight times a year, and join forces with People's style vertical to become PeopleStyle.
InStyle’s EIC Laura Brown: On Pasta, Good Content, and Not Giving a Sh!t
Laura Brown profiled: In order to interview and photograph InStyle’s new editor-in-chief, Laura Brown, we had to attempt to temporarily forget she’s our favorite person on the planet.
Conde Nast and Hearst's Joint Venture Pubworx Acquires ProCirc
Hearst and Conde Nast have acquired ProCirc via their joint venture PubWorx. At ProCirc, the company's leadership will remain in place and the company will continue to operate independently as a division of PubWorx.
Kim Kardashian to Speak at Forbes Women’s Summit
Forbes unveiled a high-profile roaster of speakers for its 2017 Women’s Summit. Kim Kardashian, Lena Dunham and Judge Judy Sheindlin are among the speakers whose names need no identifier. Other influential female figures slated to speak at Spring Studios, the event space in downtown Manhattan, on June 12 and 13 will include Cecile Richards, the president of Planned Parenthood; journalist and female empowerment advocate Gretchen Carlson; SoulCycle chief executive officer Melanie Whelan, and Gwynne Shotwell, the president and chief operating officer of SpaceX.
Women’s Health's Maura Lynch on Morning TV
Women’s Health Beauty and Lifestyle Director Maura Lynch appeared on the Today Show to reveal the best fashions according to your butt type.
Finding a Place for Legacy Media in Your Revenue Mix
Robert Grainger writes "Selling and maintaining print products may actually be viable. Yes, really: News is disposable and has a lifespan, but niche content focused on other interests and hobbies is more likely to be retained and print is the perfect format for that."
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.