The Association of Magazine Media

Thursday, March 23, 2017

Protect American Consumers by Retaining a Balanced Approach to Postal Rates
By Linda Thomas Brooks, Stephen Kearney and Michael Plunkett: "we strongly urge the Postal Regulatory Commission (PRC) to keep the pricing system that limits postage increases for the USPS’s captive mailers to the rate of inflation. This system is the only real protection that mailers have from abuse of the Postal Service’s monopoly power."
Now AT&T Halts YouTube Ad Buys Over Brand Safety Concerns: Verizon, and J&J Are the Latest to Pull Ads Over Extremist Videos
Together these marketers spend $4.5 billion in the U.S. annually:—AT&T has halted its advertising with Google for anything but keyword search, becoming the latest major marketer to pull back after an uproar over ads running beside offensive videos on YouTube.
Despite Calls for Quality, Publishers Can’t Escape the Scale Trap
Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next to quality editorial content in the face of clickbait and fake news. Quality may be the rallying cry of 2017, but scale is far from dead in digital media.—Quality may be the rallying cry of 2017, but scale is far from dead in digital media.
Meredith Raises Third Quarter 2017 Earnings Outlook Citing Strong Digital Advertising
Meredith now sees Q3 earnings per share coming in at a range from $0.85 to $0.87, with full year guidance also raised from levels communicated back in January.
Cover Story: Is Truth Dead?
Invoking a graphic design first used in its trademark 1966 cover story, “Is God Dead,” the latest edition of Time magazine poses the more contemporary question, “Is Truth Dead?” The cover story draws primarily on an exclusive interview with President Donald Trump exploring a number of falsehoods and alternative facts, including his so far unsubstantiated accusation that President Barack Obama wire-tapped him during his campaign, his equally unsubstantiated claim that 3 million undocumented immigrants voted in the presidential election, as well as other fanciful allegations.
GQ Climbs the Roger Federer Mountaintop
Asked by a TV interviewer during the early stages of the 2017 Australian Open to describe the unfamiliar vantage point of being an underdog, the champ playfully noted that he had still managed to win a recent GQ online poll for Most Stylish Man.
Media Companies Looking to Scoop up LGBT Magazines
Lifestyle magazines aimed at a gay and lesbian audience continue to attract attention from mainstream publishers. Davler Media is buying Metrosource, believed to be among the Top 3 titles nationally.
Opinion: What Could be Next for Wenner Media
Unsolicited advice on how to spend $100 million dollars.
Dear R29 Readers: For Some People, Everything Is About Race
Arianna Davis "at the Refinery29 offices, we gathered a group of brilliant, opinionated women: MTV Decoded host Franchesca Ramsey, CNN Reporter Tanzina Vega, The Cut's Fashion Market Editor Diana Tsui, Essence Fashion and Beauty Director Julee Wilson, and Emily Shire, a politics editor at Bustle."
Vice Media Reporter Must Turn Over Materials to RCMP: Court
Reporter Ben Makuch, backed by various media and civil rights groups, had fought the RCMP’s production order, arguing police use of journalists to further criminal investigations would make sources reluctant to come forward.
Richard Just Is Named Editor for Washington Post Magazine
After operating for eight months without an editor, The Washington Post Magazine has snagged Richard Just for the top job. He begins April 3. Just was previously editor at The New Republic, Newsweek and National Journal.
MPA Preps for USPS Showdown
The association calls on the Postal Regulatory Commission to "protect captive users of the Postal Service" by maintaining its inflation-based rate cap. "On the one hand, USPS assiduously guards the mail and mailbox monopolies that federal law guarantees, protecting it from the competitive market forces that private industry has had to withstand," said Linda Thomas Brooks, MPA president and CEO, in a statement. "But at the same time, USPS seeks unfettered pricing freedom, with only minimal regulatory oversight."
MPA Magazine Media Spotlight: Another Notable TIME Cover Story
This week’s issue of TIME explores how fluid expressions of gender and sexuality are increasingly moving from the margins to the mainstream. TIME’s Katy Steinmetz reports, “A growing number of young people are moving beyond the idea that we live in a world where sexuality and gender come in only two forms.”
ASME to Sponsor 2017 Scholarship for Yale Publishing Course
Applications are now being accepted for the ASME full-tuition scholarship at the 2017 Yale Publishing Course: Leadership Strategies in Magazine Media. The course will be held July 23-28, 2017, at the Yale School of Management in New Haven, CT. The deadline to apply is May 1.
Skip Williamson, Underground Cartoonist, Dies at 72
Joanne Lipman Is Named Editor in Chief of USA Today
Senate Poised to Vote on Broadband Privacy
Forecast; Native Ads Will Dominate Display
Study: Viewability Matters,—But Likeability Matters Even More in Online Video
Cuts Come to Guardian U.S.
Mentality Magazine Serves As the Trailblazer for Student Mental-Health Publications
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
AdvantageCS, Alliance for Audited Media (AAM), CDS Global, CMG, GfK, Media Services Group, MediaWorks 360, PIB, PressReader, Procirc/PubWorx, Publishers Press, Quad/Graphics, Relevnt, West Linn, ZergNet, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey
March 21, 2017
Pulse Restaurant

This week’s issue of TIME explores how fluid expressions of gender and sexuality are increasingly moving from the margins to the mainstream. TIME’s Katy Steinmetz reports, “A growing number of young people are moving beyond the idea that we live in a world where sexuality and gender come in only two forms.”

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