Sorrell Loves Print - Heartfelt, or Leverage Versus Google and Facebook?
Sean Hargrave in London Blog "Writing in The Telegraph over the weekend, Sorrell pointed out that the sector is going through some very tough times, but even so, The New York Times and Washington Post have managed to increase their subscriber numbers. The fact that Jeff Bezos has bought the latter is a sure sign that print's days are far from numbered, Sorrell suggests."
How Conde Nast Plans to Compete With Google and Facebook for Ads
Conde Nast’s properties include major U.S. publishers like GQ, Vogue, Vanity Fair, and The New Yorker. The three companies claim to reach more than 200 million consumers and 99% of millennials, according to January data from comScore.
National Enquirer Attractions Coming to Tennessee
Pigeon Forge, in Eastern Tennessee, will soon be home to a National Enquirer themed attraction: One exhibit would allow visitors to create their own tabloid headlines to share on social media, but few other details were disclosed at the time.
50 Years Later, Heinz Approves Don Draper’s "Pass the Heinz" Ads and Is Actually Running Them
In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended them, beginning today, in print and out-of-home executions in New York City.
A Broad Perspective on the Print Landscape: Hot Trends, Innovations and Big Challenges in Magazine Media
Folio:'s Tony Silber says of magazine media "We're definitely redefining ourselves, and actively adjusting to new realities in media consumption and monetization. The magazine business as we know it will morph, but it won't go away and it won't shrink and decline. The critical question is whether the tech behemoths are always going to be a step or two ahead."
MPA Magazine Media Spotlight: The Essence of the Next Generation
Essence's 10th annual Black Women in Hollywood Awards was hosted by Gabrielle Union at the Beverly Wilshire on February 23. Honorees included Aja Naomi King, "Insecure" creator Issa Rae, "black-ish" teen Yara Shahidi and musician-cum-actress Janelle Monáe, who made her acting debut in "Moonlight," the film that would go on to win the best picture award at the Oscars only days later.
How Instagram, Creativity, and Collaboration Brought Laura Brown to InStyle
Famous for her fun Instagram account, InStyle's Laura Brown created opportunities for herself in the early days of her career.
A Day in the Life of Entrepreneur Magazine’s Editor in Chief Jason Feifer
Clinton Senkow writes "We got talking about several things ranging from what the term “Entrepreneur” means today, where they want to take the brand and magazine, plus I got an insider look into what a day in the life of an Editor in chief of a big magazine is like."
Tomorrow Night - Propelling Next-Gen Revenue for Publishers: Dinner + Conversation
Join MPA and Vindicia on March 21st for a lively discussion with your peers on generating revenue through new products that support digital diversification, data strategies and segmentation. RSVP today, seating limited. NYC.
SocialFlow Releases "Data Continues to Drive Social Performance" White Paper and Announces Webinar
SocialFlow, the industry leading software platform for publishers and media companies, has released their 2016 benchmark report, "Data Continues to Drive Social Performance." This is the third installment in as many years examining social performance by publishers and media companies. This report analyzed a subset of the more than 40 million posts made by SocialFlow clients, which reached more than 600 million unique users and generated more than 1 trillion social impressions across Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest.
SocialFlow will host a webinar to present the report's findings on Tuesday, March 14, 2017 at 2:00pm EST.
Welcome to the Cross-Platform Upfront - It's Not Your Father's Kids Marketplace
Nearly six years ago, the kids TV marketplace was shaken when Nickelodeon suddenly experienced a massive and inexplicable audience decline. Not surprisingly, the brass at parent Viacom pointed their fingers at Nielsen, implying that the drop wasn’t necessarily a change in viewing behavior among kids, but was due to the methods that Nielsen uses to measure them.
More on the Disney Dreamers Academy
Said Michelle Ebanks, president of Essence Communications: “Lives are changed. You can watch over the course of four days. You meet the young people today and Sunday, they’re different. They’re just different. They’ve had epiphanies. They’ve been poured into."
Havas Combines Media, Creative Units Under a Single P&L
The moves come amidst a continuing reshuffling of management in the North America region following the departure of Andrew Benett in late January as Havas CEO Yannick Bollore continues to put his stamp on the organization.