The Association of Magazine Media

Wednesday, February 22, 2017

Magazine Media in a Nutshell... It’s Premium
MPA’s Linda Thomas Brooks (asserts) the world has come to realize that not all audiences, media voices and impressions are equal. Indeed, quality and trust matter more now than ever, in this age of fake news and peak content. Brooks notes that “with magazine media presenting carefully researched, well-written, and masterfully edited and curated content, publishers are in a strong position to voice their differentiation in the marketplace and capture opportunities available.”
How This 100-Year-Old Business Publication Turned Its Attention Toward Millennials - They Make Up Nearly Half of Forbes' Audience.
While Forbes magazine publishes 15 times a year, the Forbes website sees about 56 million visitors a month: Nearly half are considered part of a millennial demographic. More than 50 percent, and sometimes up to 70 percent, of digital readers come from mobile devices, comparable to other digital publishers. With that in mind, Forbes set out to design a completely consumable experience that would match other swipeable platforms for bigger projects on their site.
The Forbes List Is Now a Podcast, Too
Host Jordan Harbinger goes behind the making of the lists: Forbes’ annual lists of the wealthy, the powerful, and the talented get the spoken word treatment with The Forbes List, a new weekly podcast from the publication, hosted on Podcast One as part of an ongoing partnership between the two organizations.
Juggling Workload: Time Inc.'s Multibrand Content Creators
A Q&A with Zoë Ruderman and Will Lee, two of Time Inc.'s cross-title editorial gurus: the job description for today’s content creators has steadily grown to include everything from Snapchat to virtual reality, now many publishers have teams that produce content across multiple magazine titles.
Pitchfork Hits Record Views Following Grammy Coverage
How the Condé Nast music site planned, prepped, and brought in the uniques: With 1.5 million unique viewers, the music site saw a 275 percent increase over its 400,000 average daily unique views.
Condé Nast, Schumacher to Introduce Vogue Living Fabric and Wallpaper Collection
The collection will bow in August...
Graydon Carter Pens Another Editor’s Letter with Trump As Subject
Carter and the magazine’s continued call-outs of Trump, which include the three most recent editor’s letters preceding this one and a writer’s unfavorable review of Trump Grill, have certainly caught the attention of President Trump, earning the magazine an unsubstantiated “really poor numbers” tweet from the president back in December. Contrary to the version of reality depicted in the tweet, the numbers have trended up. That tweet alone, and the subscription drive that followed, garnered 13,000 new subscriptions in the the first 24 hours of that promotion.
Johnson Publishing Pitch Gets Standing Ovation from Harvard Business Students
Coming soon: More commemorative Ebony issues and, possibly, a return to print for Jet... The course is titled “Black Business Leaders and Entrepreneurship.” And per a great item this week by Journal-isms editor Richard Prince, a recent session of the Harvard Business School track is going to be hard to top.
Texas Monthly Editor Walks Back Comments About Longform Journalism
Texas Monthly Editor-in-Chief Tim Taliaferro on Tuesday backed away from comments made during an interview with Columbia Journalism Review that indicated the magazine was retreating from political and longform journalism. (See yesterday's Daily News Roundup)
Rising Star: Ashley Weatherford of The Cut Seeks to Turn Beauty on Its Head
Ashley Weatherford sets her sights high and rightfully so. Before starting law school, the senior beauty editor at New York’s The Cut was already being recognized by brands like Allure and Refinery29 for her blog August Skin.
Media Companies Playing the Long Game
Tony Silber asks "When monetization strategies are hazy, what is the end-game of investing in social content?" —Cory Rotkel, national digital ad director for MensHealth.com, summarized a lot of the innovation and revenue generation that’s occurring, from native and co-branded videos to mid-roll sponsorships and traditional pre-roll... Hearst Digital Senior News Producer Saj Pothiawala described an extraordinary volume of live video across 19 brands at Hearst: 240 videos per month, with average views of 40,000 and average reach of 400,000.
For the Record: Paste Quarterly and Aretha Franklin
Magazine aims to give print some renewed R-E-S-P-E-C-T: There’s some musical harmony framing the debut issue of Paste Quaterly, which marks an overall return to print for Paste magazine after a six-year hiatus. Bundled with the Spring 2017 edition is a 150-gram colored vinyl sampler album.
Recap of the American Magazine Media Conference 2017
See photos, images and summaries of all the exciting programming from this year's conference, like Chairman and CEO of Meredith Corporation Steve Lacy speaking powerfully about the future of magazine media at many key points across the conference, and Ron Howard and David Remnick kicking off the entire day-long conference that was bursting with exclusive content, special guests, and memorable conversation.
Special Thanks to MediaRadar for Its Sponsorship of AMMC 2017
MediaRadar revolutionizes ad sales by helping sales executives spend their time pitching and closing deals, instead of researching and preparing. MediaRadar helps sellers determine the best prospects to pursue, which offerings to pitch and how to position themselves most effectively against their competitors.
MPA Magazine Media Spotlight: Actor Michael K. Williams Questions His Many Selves in The Atlantic's Thought-Provoking Campaign
Advertising Age's Ann-Christine Diaz reports "Actor Michael K. Williams is known for portraying complex characters, from Omar Little of "The Wire" to Chalky White of "Boardwalk Empire." But in the new "Question Your Answers" brand campaign from The Atlantic he plays what may be his most thought-provoking role yet -- himself."
Snapchat Closes in on $200 Million Ad Deal
George Polk Award Winners Are a Reflection of an Intense 2016
How to Cover Pols Who Lie, and Why Facts Don’t Always Change Minds: Updates from the Fake-News World
The New York Times Is Experimenting with Mobile-Specific Headlines
Gannett's The Record Executve Leaves After Restructuring
Milo Yiannopoulos Resigns from Breitbart Amid Child S3x Comments
Join us in Marina del Rey for the 13th Annual IMAG Conference. The IMAG community is best defined as brands serving enthusiast audiences across many platforms, brought together by their passion for a particular topic or lifestyle. Each year senior executives from independent media brands attend the Annual Conference to explore new opportunities for their companies and brands and share what’s working and what’s not with their business peers. Book your reservation as follows: Online: Marina del Rey Marriott to secure our special rate of $249.00 per night. By Phone: Call 1-310-301-3000 and ask for the IMAG Conference rate at the Marina del Rey Marriott.
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
May 22 - 24, 2017
Marriott Marina del Rey

Advertising Age's Ann-Christine Diaz reports "Actor Michael K. Williams is known for portraying complex characters, from Omar Little of "The Wire" to Chalky White of "Boardwalk Empire." But in the new "Question Your Answers" brand campaign from The Atlantic he plays what may be his most thought-provoking role yet -- himself."