The Association of Magazine Media

Wednesday, February 1, 2017

AARP The Magazine Announces Presenters for 16th Annual Movies for Grownups Awards
The entire list of award winners will also be featured in the February/March Issue of AARP The Magazine, available in homes February 1st.
How The New Yorker Brought the Soul of the Magazine to the Web
Benjamin Mullin reports "It was a pretty simple formula, one most journalists won't find revolutionary: pitch, draft, edit, publish. But the quick turnaround represents a radical departure from The New Yorker of a decade ago, whose website was basically a digitized version of the print magazine.
How Vogue Brings Unique Video to Instagram | Behind the Screens
As Vogue prepared for its photoshoot with cover star Dakota Johnson, the magazine gathered b-roll of silly moments with the actor and turned it into a successful Instagram video. The 20-second post teases a two-minute video and article on, which is monetize with an ad for Johnson’s new movie.
Hearst’s Troy Young on Platform-Publisher Relations
Lucia Moses writes "He talked with us about making video profitable, an area he sees becoming fully half of Hearst’s content feed; and how the time is right for publishers to get a bigger fair share for the content they put on social platforms."
Rodale Signs Brand-Licensing Deals for Men’s Health for Asia, South Pacific Markets
Rodale Inc., the global health and wellness content company, today announced that Men’s Health will be partnering with industry-leading agencies Global Icons — to develop brand-licensing programs in China, South Korea, and Southeast Asia — and Asembl Brands of Australia — to develop brand-licensing programs in Australia and New Zealand. Men’s Health has been published in Asian and South Pacific markets since 1997.
How TEN Drove Revenue and Cut Costs By Overhauling Sales, Ad Ops, and Billing
In this Sponsored Content piece created for Folio: TEN implemented Media Service Group’s Élan Web software in 2014, transforming the way it does business.
Associate Member Spotlight: Meet Harry Poloner, Heading Up Strategy for UnReel Entertainment.
Mr. Poloner answers five questions from the MPA, including questions about the challenges ahead for publishers, and the unique capabilities unReel brings to the table, opening up additional distribution channels and revenue streams far beyond print.
New York Post's Star Snaps
Darcy Miller, editor at large of Martha Stewart Weddings, poses with Martha Stewart herself at her luxury bridal showcase party at Gotham Hall in this exclusive slideshow of celebrities, stars, and influencers about town.
Publishers Register Opposition, Concern Over Trump's Immigration Order
Michael Bloomberg, former New York mayor and owner of news and information company Bloomberg L.P, told his employees in a company-wide email sent Monday that he is “strongly opposed” to the executive order.
Alt Google: The Privacy-Focused Search Engine DuckDuckGo Says It’s Growing Faster Than Ever
DuckDuckGo founder Gabriel Weinberg announced in a blog post last week that the company had served its 10 billionth search, as well as passing the milestone of 14 million searches in a day on January 10th.
CMO Today: IAB CEO Urges Industry to Eradicate Fake News
Bloomberg Media Installs Another Global Head, This Time to Lead Subscription Revenue and Strategy
Kelly Bourdet Joins Gizmodo As Editor in Chief
Can You Pass Havas' Programmatic Quiz?
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 07, 2017
Time Inc.
February 08, 2017
Conrad New York
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

In WIRED, Megan Molteni    reports "Every day, 22 people in America die while waiting for an organ transplant. But when scientists can grow replacement livers or kidneys or pancreases inside of animal hosts, medicine’s organ shortage may end. That’s the hope anyway—and this week there’s more reason to hope than ever that it might become reality."