"There’s a Bit of Fatigue" — Why Some Brands Are Staying Away from Super Bowl This Year
Brands including Butterfinger, Toyota, Frito Lay and Taco Bell are sitting the Super Bowl out after years of advertising during the big game. Only 90 percent of Fox’s ad slots for the event were sold out as of early December — a benchmark usually hit in September or October.
AAM Tweaks Digital Issue Reporting Guidelines: Updated
Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries.
Exclusive: Condé Nast Reorganizes Business
The magazine publisher reveals its restructuring: The business side reorganization comes after the New York-based publisher had already begun restructuring the editorial side at the end of last year, which included the combination of the creative, copy and photo teams.
Press Debates How to Cover President Trump
"We need to buck up and do our work and do it ferociously and fearlessly," said New Yorker editor in chief David Remnick said.
Surge in Media Mergers Is Expected Under Trump's Pro-Business Agenda
Buckle up: Media companies are preparing for some whirlwind courtships in what’s expected to be the biggest merger bonanza in years.
Quartz’s New Executive in Residence Comes from Goldman Sachs
Enter Lisa Shalett, the former global head of brand marketing and digital strategy at Goldman Sachs. Shalett spent 20 years at Goldman, and has worked with extensively with media organizations.
Special Thanks to Chartbeat
Thank you to AMMC 2017 sponsor Charbeat: Understand how audiences are connecting with your content – no matter how they’re reading.
Women’s Health Magazine's Keri Glassman Tries to Help Harry Connick Jr.
Women’s Health contributor Keri Glassman appears on the Harry Connick Jr. Show to share simple swaps for keeping your New Year’s diet and exercise resolutions on track without much cooperation from the host.
Sweet’s Ross Clark Wants You to Get Closer to Your Audience With Live Video
Q&A with Clark, VP and general manager Sweet, Hearst’s Snapchat-inspired brand.
MPA Magazine Media Spotlight: First Human-Pig Chimera Is a Step Toward Custom Organs
In WIRED, Megan Molteni reports "Every day, 22 people in America die while waiting for an organ transplant. But when scientists can grow replacement livers or kidneys or pancreases inside of animal hosts, medicine’s organ shortage may end. That’s the hope anyway—and this week there’s more reason to hope than ever that it might become reality."
Barnard College Grad Gets TIME Magazine Hat Tip
More than anything, the February 8th cover of TIME magazine is a testament to the power of social media. Because it is through Twitter, Facebook and Instagram that the Women’s March emblem took flight, after being conceived at The Little Knittery in the Atwater Village section of Los Angeles.