The Association of Magazine Media

Tuesday, January 24, 2017

Mediamax Network Hosts Webinar with MPA – Presenting Key Findings About Neuroscience and Advertising
MediaMax Network (MMN), the leading provider of local advertising solutions, announces a new research presentation with MPA – The Association of Magazine Media. In an upcoming webinar on January 25, 2017, MPA and MediaMax will explore the “power of print” and take a look at how the mind works in driving print advertising efficacy. Together, they will also present on the hot topic of message retention in the digital age.
For Martha Stewart Living, Print Is "A Good Thing"
A Q&A with Elizabeth Graves on her first year on the job and the state of magazine media: Elizabeth Graves made the leap from editor in chief of Martha Stewart Weddings to Living last year and while she was no stranger to the Martha Stewart brand, the role did carry the added weight of joining the flagship vertical.
The Players' Tribune Is Building an Athlete Podcast Network
On January 26, the publisher will premiere “Giant Steps,” an hour-long oral history of the 1986 Super Bowl-winning New York Giants football team. Narrated by former Giants pro Michael Strahan and featuring interviews with players and coaches from the 1986 team, it will be the first of at least four audio oral histories that The Players’ Tribune does in 2017.
Long Live Reach: Buying Eyeballs Still Works If It's Done Right
Ad Age's Brian Sheehan writes "Recent headlines from two of the most important mass media clients, P&G and Coca-Cola, should be turning heads. A few weeks ago, Advertising Age reported that Coca-Cola's Chief Marketing Officer Marcos de Quinto defended TV as providing the biggest bang for Coca-Cola's marketing buck. Coca-Cola's data showed its TV investment "returning $2.13 for every dollar spent on TV, compared with $1.26 for digital." That's a big win for a broad-reach medium that has had very few lately."
Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising
As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic.
Fake News, Russia and Democracy: What's the Media Industry's Responsibility?
Kent Harrington: "American elections have never lacked for unfounded claims or accusations generated in the heat of political battle. But when it comes to outright distortions and falsehoods, the flood of fake news in the 2016 election established, oxymoronically speaking, a new low water mark."
PageSuite Survey: Publishers Saying that Increasing Digital Audience Remains Top Concern
“The Digital Publishing report explores how publishers are adapting to rapidly declining print circulations and the digital strategies which are being implemented to combat the downward momentum,” the company said. “The industry is ever evolving and changing, therefore it is in everyone’s interest to continuously monitor what strategies other publishers are applying to grow and nurture their digital audiences.”
Martha Stewart's Wedding Party Coming to Gotham Hall
Anthony Luscia, Senior style editor at Martha Stewart's Wedding Party, goes over many creative and low cost design and decor solutions for weddings that can be made from a variety of items; watch the video for various how-tos.
Martha Stewart Weddings' Darcy Miller on Morning TV
Editor at large Darcy Miller reviews the various options and wines that can supplement traditional wedding ceremonies setups for serving drinks, -recommending an separate/additional bar altogether.
Special Thanks to the Alliance for Audited Media
Thank you to IMAG 2017 sponsor Alliance for Audited Media: powering transparency and collaboration between North America’s leading media professionals. AAM is the industry’s recognized leader in cross-media verification, with unparalleled expertise across all brand platforms, including web, mobile, email and print. More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
Hearst Acquires Michigan-Based Newspaper Publisher Pioneer Group
Gannett Slashes More than 140 Jobs at NJ Newspaper Group
How Bloomberg Is Fighting to Reclaim Homepage Traffic
President Trump Designates Ajit Pai As Chairman of the FCC
How Martin Sharp's Art for Oz Magazine Embodied the Summer of Love in Britain
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 07, 2017
Cipriani Wall Street
Finalists and winners will be honored at the Ellie Awards Annual Gala, hosted by Lester Holt, at Cipriani Wall Street in New York on Tuesday, February 7, 2017. 
February 07, 2017
Time Inc.
February 08, 2017
Conrad New York
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Erik Sass: "You only get one guess, and if you don’t get it, then you’re really not very good at guessing."