Friday, January 20, 2017
ASME Names Ellie Award Finalists
The American Society of Magazine Editors (ASME) announced via live Twitter-cast the finalists for the 2017 National Magazine Awards — otherwise known as The Ellies — The winners are to be revealed at the New York gala hosted by NBC’s Lester Holt on the eve of the annual American Magazine Media Conference. Email firstname.lastname@example.org for more info. The five finalists for Magazine of the Year are The California Sunday Magazine, Cosmopolitan, Mother Jones, New York, and The New Yorker.
Forbes Introduces Geo and Audience Targeting for Brand Content
Forbes Media is to begin allowing advertisers to target digital content campaigns at tailored audiences, including segmentation by geography, company and job title.
40% of Marketers Say They Plan Facebook Audits
Marketers might be voting with their wallets in 2017, as faulty Facebook metrics, fake news, a pervasive ad fraud problem and poor transparency in the ad tech ecosystem has 50% of advertisers saying they won't spend ad dollars on platforms they consider risky, according to an Advertiser Perceptions survey released Wednesday.
MPA Magazine Media Spotlight: Guess Who Loves That TIME Person of the Year Cover?
Erik Sass: "You only get one guess, and if you don’t get it, then you’re really not very good at guessing."
A Magazine Match Made in Utah Heaven
Salt Lake magazine was launched not long after the Sundance Film Festival landed in Park City.
A Magazine Designed By Bureaucracy
In the publication O1, each foreign contributor's word count represents the number of American visas issued annually to their country of origin.
Christie Brinkley Heats Up Chilled Magazine
In November, CBS Sunday Morning shared a sparkling glimpse of Christie Brinkley’s new partnership with Italian winemakers in Treviso. Now it is the turn of Chilled magazine.
NBC's Lester Holt to Host 2017 ELLIE Awards Gala!
Dana Points, president of the American Society of Magazine Editors, announced today that this year’s Ellie Awards Annual Gala will be hosted by Lester Holt, anchor of "NBC Nightly News with Lester Holt" and “Dateline NBC.”
MPA Magazine Media 360° November 2016 Data Available Now!
The latest MPA Magazine Media 360° Brand Audience Report shows the largest Print audience increase since the report was introduced two and a half years ago. Print+Digital audience grew 5.5% versus last year according to the November 2016 report. Because the other measured platforms continue to grow, Total Audience has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain we have seen in 2016. According to the Brand Audience report, 71% of the reported brands (92 out of 130) were up in Print+Digital audience compared to a year ago, with nearly half of them (42 out of 92) up by double digits. For the most part, the remaining brands were relatively flat to slightly down.
Time Out Hong Kong Print Magazine Axed, in Latest Blow to English Print Media in the City
New York Times Report Emphasizes Need for Digital Content, Staff Diversity
Women’s March on Washington Raises Ethical Questions for Media Outlets
This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client: He Has Seven Interviews Now
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”