The Association of Magazine Media

Thursday, January 19, 2017

How Men’s Health Monetizes Video Across Channels
In addition to selling advertiser pre-roll against Men’s Health editorial video, MH also offers an opportunity for advertisers with what they call “Co-Branded” video content. On average, they are seeing an overall completion rate of 63% for edit-produced video across MensHealth.com.
How Atlantic Media, Bustle Are Expanding Their Agency Services
Launched in 2012, AMS has already built websites, redesigned sites and helped companies with their messaging. Last year, it developed a tool it calls Audience Quotient that measures a client’s audience potential. AMS says it’s had around 10 clients buy the AQ tool, contributing 35 percent of its new revenue last year, and that based on that growth, it plans to add to its research arm and launch other diagnostic tools this year.
The Players’ Tribune Raises $40 Million in Financing
“This investment will enable us to test new ways across a variety of platforms to help athletes tell their stories, and to create immersive content that brand and strategic partners want to support,” said TPT president Jaymee Messler, in a statement.
MPA Magazine Media Spotlight: Playboy’s Award-Winning Look at Deportation
When Playboy launched its first non-nude issue in March 2016, the lead feature told the story of deportation in the U.S., from the perspective of Texas artist and magazine founder Javier Valadez. The piece, ghostwritten by Playboy senior editor Shane Singh, is visceral and descriptive. Compiled from two phone calls and 20-30,000 words in email exchanges with Valadez, it took Singh three months to complete the story. Don't forget, the Ellies Awards finalists will be Twittercast today and tickets to the 2017 gala will go on sale tomorrow, email tickets@ellieawards.org for more info!
How Joanna Coles Sent E!'s Cosmo Reality Series Into a "Tailspin" on the First Day of Filming: The Show Is "an Office Family Drama"
Joanna Coles hoped that her E! reality series about Cosmopolitan magazine, "So Cosmo," would have enough on-screen drama to carry through an eight-episode debut season. But she didn't know that she would be the one providing the show—which looks at the lives of the editors behind the fashion magazine—with its most jaw-dropping twist.
Cosmopolitan, Robb Report Add to Teams
Justin Mastine-Frost has joined Robb Report, and Rebecca Nelson is joining Cosmopolitan.com as a senior writer covering news and politics.
The End Is Not Nigh for Digital Advertising
Gavin Dunaway writes "Last June, a major revenue guy from Medium spoke at AdMonsters’ Ops conference, laying out a fascinating native advertising model transacted on a time-spent basis. It was a bold plan that sparked a great deal of conversation throughout the event."
Allure’s Michelle Lee Reveals the Biggest Trends in Beauty for 2017
Michelle Lee, editor-in-chief of Allure magazine, is sharing the hottest hair and makeup trends of the new year. The best part? It only takes a drugstore product or two to achieve most of these looks. From hot and trendy haircuts to cool, new makeup looks, Lee has tips for trends to rock all throughout 2017.
Good Housekeeping's Jackie London Takes on Nutrition
Good Housekeeping Nutrition Director and RD Jackie London appeared on The Today Show to test the anchors in a little game of “When is it OK?” focusing on common nutrition-based questions. Surprisingly, she says it’s OK to indulge in fast food sometimes, as long as you watch your portion.
NBC's Lester Holt to Host 2017 ELLIE Awards Gala!
Dana Points, president of the American Society of Magazine Editors, announced today that this year’s Ellie Awards Annual Gala will be hosted by Lester Holt, anchor of "NBC Nightly News with Lester Holt" and “Dateline NBC.”
MPA Magazine Media 360° November 2016 Data Available Now!
The latest MPA Magazine Media 360° Brand Audience Report shows the largest Print audience increase since the report was introduced two and a half years ago. Print+Digital audience grew 5.5% versus last year according to the November 2016 report. Because the other measured platforms continue to grow, Total Audience has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain we have seen in 2016. According to the Brand Audience report, 71% of the reported brands (92 out of 130) were up in Print+Digital audience compared to a year ago, with nearly half of them (42 out of 92) up by double digits. For the most part, the remaining brands were relatively flat to slightly down.
The Christian Science Monitor Is Betting Big on Constructive, Non-Depressing (but Paid-For) News
The End of Twitter’s Buy Button
Snap Inc. Names Jennifer Park Stout As Head of Global Policy
Alliance for Audited Media, Boston Consulting Group, CDS Global, FTI Consulting, Chartbeat, CMG, GfK MRI, Google, MediaRadar, min, PIB, Publishers Press, Quad, Social Flow, Texture, Vindicia, West Linn, and Zinio.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

In Folio: "When Playboy launched its first non-nude issue in March 2016, the lead feature told the story of deportation in the U.S., from the perspective of Texas artist and magazine founder Javier Valadez. The piece, ghostwritten by Playboy senior editor Shane Singh, is visceral and descriptive. Compiled from two phone calls and 20-30,000 words in email exchanges with Valadez, it took Singh three months to complete the story."
Don't forget, the Ellie Awards finalists will be Twittercast today and tickets to the 2017 gala will go on sale tomorrow, email tickets@ellieawards.org for more info!
 

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