Friday, January 13, 2017
MPA: Print, Digital Audience Rises 5.5%
Sara Guaglione reports: MPA has recorded the largest increase in print and digital audience since the Magazine Media 360° Brand Audience Report began over two years ago. The print and digital audience, which is measured and reported by GfK MRI, grew 5.5% compared to the previous year. According to the MPA's November 2016 report, total audience — across print, Web, mobile Web and video — has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain from the report in 2016.
Hearst Touts 2016 Profits, Partnerships and Acquisitions in Year-End Review
Hearst boasts of $10.8 billion revenue growth as the company continues to diversify.
American Media Inc. Consolidates Staff of Men’s Fitness and Muscle & Fitness
David Pecker: "Thanks to the extraordinary growth of the Men’s Fitness brand under the leadership of Dave Zinczenko and his Galvanized team, we are now able to take advantage of the strategic synergies that exist with the other brands in our Enthusiast Group to create a larger platform that is sure to benefit our partners as well as our growing audience. Dave and his team will be focusing on growing their own brands at Galvanized while remaining an important consultant for me.”
Updated: Star Magazine Discontinues SlimFast Ads After BBB Challenge
It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented.
InStyle Taps Sarah Cristobal as Executive Features Director
The former editor of Yahoo Style, Cristobal will report to InStyle editor in chief Laura Brown.
Variety Launches Branded Content Studio
The entertainment trade Varietyhas launched its own branded content studio to serve brands owned by parent company PMC. Variety CMO Dea Lawrence stated the content studio will “build upon our successful digital and events marketing strategies.”
Shape’s Editor in Chief: "Women Have to Stop Saying They’re Fat!"
Diane Clehane reports from her popular "Lunch" feature on FishbowlNY about her Q&A with Elizabeth Goodman Artis, Shape’s editor in chief, and Meredith’s vice president of communications, Patrick Taylor.
MPA Magazine Media 360° November 2016 Data Available Now!
The latest MPA Magazine Media 360° Brand Audience Report shows the largest Print audience increase since the report was introduced two and a half years ago. Print+Digital audience grew 5.5% versus last year according to the November 2016 report. Because the other measured platforms continue to grow, Total Audience has reached 1.9 billion, up 9.2% compared to the same month a year ago. This is the second-highest percentage gain we have seen in 2016. According to the Brand Audience report, 71% of the reported brands (92 out of 130) were up in Print+Digital audience compared to a year ago, with nearly half of them (42 out of 92) up by double digits. For the most part, the remaining brands were relatively flat to slightly down.
High Times magazine is leaving New York for Los Angeles
Cover Battle: Nylon or TIME
Victor Lownes, 88, Playboy Executive Who Shaped Company’s Libertine Ethic
In a Digital Media World, All that Matters Is Your Time
How Bauer Entertainment’s Editorial Director David Perel Spends His Downtime
eMarketer Releases New Estimates for Video Audience Worldwide
"I’ve Never Understood": Parents of Social Media Executives Explain What Their Kids Do
Forget Programmatic: Could Email Be A More Effective Channel For Publishers Struggling To Monetize?
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”