Tuesday, January 10, 2017
Q&A with AARP's Shelagh Daly Miller, Vice President, Group Publisher
“I believe that magazines have devalued themselves tremendously. I think that they’ve been in panic mode for years. I’m a big print person; my dad was in the magazine business; I had a sister in the magazine business and I love magazines. I still read books; I don’t have a Kindle. I love print. And I think that it’s sad that the industry has moved toward devaluing publications by offering them for $2 and $3 in some cases, I can’t believe the offers that have come my way over the last several years.” Shelagh Daly Miller.
Harper's Bazaar Marks 150th Year with Fashionable Women List
The magazine plans a cocktail party to celebrate that fact and its listees the weekend of the Screen Actors Guild Awards ceremony Jan. 29. A series of other events to mark its 150th year are planned.
How The Economist Built an Award-Winning Engagement Strategy
Jessica Patterson writes, "Mobile-optimised content immersive experiences paired with direct response campaigns make for a successful marketing strategy, according to David Humber, marketing director, digital engagement at The Economist. Especially if the content is targeted at segments of its known audiences on topics that pique interest."
Entertainment Weekly Newsstand Sales Are Up!
Time Inc. is celebrating some welcome good news. Newsstand sales of Entertainment Weekly in 2016 were up 4% compared to 2015.
Chris Sutcliffe Offers Four Reasons Publishers Should be Optimistic about 2017
"We'll be the first to admit that there were much scarier things coming last year that we didn't see coming, but the problems we did highlight only grew in prominence as the the year progressed."
Freeform Greenlights Cosmopolitan Magazine-Inspired Series "The Bold Type"
Freeform has greenlit “The Bold Type,” a scripted series inspired by Cosmopolitan and its editor Joanna Coles, Variety has learned.
Gretchen Carlson Covers February Issue of Good Housekeeping
The 50-year-old former Fox News host graced the cover of Good Housekeeping‘s February issue and opened up about educating her children about sexual harassment. “One of the most important things to do is to raise our kids in a respectful way with both genders,” Carlson told CNN’s Carol Costello in an exclusive interview with the magazine.
Good Housekeeping’s Lori Bergamotto Recaps "the Globes"
Good Housekeeping’s Style Director Lori Bergamotto appeared on NY Live for a Golden Globes fashion recap.
AIM Names Michael Henry CFO
“We are thrilled to have Michael join the leadership team of AIM at this exciting time,” said AIM CEO Andy Clurman, in a statement.
Bonnier Adds to Sales Team
Bonnier has added Rick Straface and Scott Stewart to its sales department. Straface joins as corporate advertising director; Stewart as account manager for the Lifestyle Group (Popular Science, Field & Stream, Outdoor Life and Saveur).
More on Vanity Fair and Cheddar's Partner for Weekly Live Series
Vanity Fair and a division of its parent company, Condé Nast Entertainment, have partnered with streaming video news network Cheddar to create a live weekly series from Vanity Fair’s politics, business and technology news vertical Hive.
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”