Monday, January 9, 2017
Publishers Like Conde Nast Traveler Have a New Affiliate Marketing Mobile Offering: App Buttons
Condé Nast Traveler has been running buttons from Uber and Hotels.com on its mobile sites since last October to put in front of its 4.2 million monthly mobile users, using mobile-commerce firm Button. This is Condé Nast Traveler’s first affiliate marketing partnership, meaning it earns a commission by promoting others’ products.
The Case for Ad-Driven Media
“I think [the call for an entire overhaul of advertising] is a naïve statement by people who don’t understand the media business,” said Troy Young, president of Hearst Magazines Digital Media. “Because advertising is being reinvented all the time, because the way people consume content is constantly evolving.”
At the Newsstand: Magazines Tackle New Year’s Resolutions
Men’s Fitness, Train, Muscle & Fitness, Men’s Health, Time, New York, and The New Yorker are reviewed this week by New York Post staff.
A Quiet Year for Magazine Media M&A
Tech, trade shows, and digital media drove the majority of deals across both the B2B and consumer spaces.
The Pierre Hotel Partners with Bloomberg for Promotion
The Pierre hotel is partnering with Bloomberg radio and digital with the aim of getting on the radar of financial community leaders.The cross-platform advertising and promotional deal, which runs through the first quarter, is “quite unusual” for the hotel industry, according to Ernesto Floro, The Pierre's director of sales and marketing.
The Editors of Women’s Health Magazine Show off Their Personal Style: Athleisure
Described by staffers as a fashionable mix of super high-end, and a lot of "fast fashion;" Laura Frerer-Schmidt; Jacqueline Azira; Lindy Nowak; and Jen Ater step up from behind the editorial desk and discuss the culture-informed style at Women's Health.
Rising Star: Food Innovation Group’s Tara Melvin on Making It in Media
Tara Melvin was brought on as an unpaid intern at Us Weekly right after graduating from Ohio University’s Honors Tutorial College in 2010. The current associate director of integrated marketing at Condé Nast’s Food Innovation Group packed her bags and brought her 6-month-old puppy half way across the country from her hometown in Kansas to New York.
W Magazine Parties with Barbra Streisand
"It takes a lot to impress a crowd this unflappable and weary of celebrity, but if anyone can manage it, it’s Yentl herself. Even grown men like Chris Pine were giddy and ran over to get a selfie for the record books."
Highlights Children’s Magazine Will Publish Image of Same-Sex Couple in February
Highlights magazine has said of their idea to include an image of a same-sex couple in February’s edition of the magazine that, “It was never a question of if, it was always a question of when.”
Bust Magazine's Story of Rising from the Ashes After Shutting Down 16 Years Ago
For the first seven years after creating Bust Magazine in 1993, cofounders Debbie Stoller, Laurie Henzel and Marcelle Karp worked on it as a side hustle. Now the leading independent, feminist publication on newsstands boasting more than 300,000 readers, Bust has a storied history...
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”