The Association of Magazine Media

Thursday, December 22, 2016

The MPA Daily News Roundup will return on Tuesday, December 27th. Happy holidays to all.
Hearst Magazines Sees Record November Traffic with 26 Percent Increase Over 2015
All told, the digital side notched a combined record of 197.5 million unique visitors, an increase of 26% over the same period in 2015.
Time Inc. and Buzzfeed Launch Holiday Gift Guides on Facebook Messenger Via New E-Commerce Bots
Time Inc's Real Simple also got in on the Messenger gift guide action with a twist. Real Simple's gift guide is more geared towards procrastinators who wait until the last minute to get their holiday shopping done. It also issues gift buying tips.
The Economist Digital Strategy Chief: "We Expect Display Advertising to Have Disappeared by 2025"
"It doesn’t work now, and the chance of it working in the future will only get smaller, as ad-blocking becomes more widespread and the shift to mobile consumption pushes down advertising rates."
More on National Geographic's Historic Cover
Meet Avery Jackson, 9, the first transgender individual to grace the cover of the 128-year-old magazine, which is rolling out to subscribers this week in a special edition devoted solely to gender issues around the globe.
At The Atlantic, Campaign Coverage Innovations Are Finding New Life and Applications After the Election
Regardless of your feelings about its outcome, the 2016 presidential election was unquestionably historic, in large part because how how bizarre and aberrant it often was. This was a reality that become clear to The Atlantic back in May, when longtime writer James Fallows launched “Trump Time Capsule,” an ongoing feature that meant to chronicle in real time how “Trump has broken the norms that applied to previous major-party candidates,” as Fallows wrote at the time.
Lori Bergamotto Visits Good Morning America: Holiday Hacks
Good Housekeeping's Style Director Lori Bergamotto visited GMA to share "Holiday 911: Hacks to Survive the Holiday Season" (what to do if you run out of breadcrumbs while cooking, how to make a table runner out of wrapping paper and easy ways to elevate your holiday look, etc.)
FOX 5's Alison Morris Returns to the Good Housekeeping Institute
For her fourth visit to the Good Housekeeping Institute, Fox 5 NY business reporter Alison Morris visited the Kitchen Appliances + Technology Lab, and interviews Director Sharon Franke. She gives her expertise on all you need in your kitchen:
Why Bleacher Report Has 11 People Dedicated to Snapchat Discover
“Sometimes it’s not as much about what Russell Westbrook does during a game but more about what he wears to the postgame press conference,” said Rory Brown, president of The Bleacher Report. “Bleacher Report has been good at capitalizing on where sports, fashion, music and culture intersect. Snapchat’s going to be an extension of that.”
Fake News Epidemic Started with Alternative Health News Sites
Fake news started flourishing during a much simpler time — way before Donald Trump named as his chief strategist the former executive of far-right misleading news site, Breitbart; before Trump’s national security advisor tweeted an article claiming Hillary Clinton was involved with a child sex-trafficking ring; before Macedonian teens realized they could make tens of thousands of dollars just by churning out viral misleading pro-Trump propaganda thanks to Google AdSense, a program that allows bloggers to earn money through ads that Google places on their site.
Zuckerberg Implies Facebook Is a Media Company, Just “Not a Traditional Media Company”
“Facebook is a new kind of platform. It’s not a traditional technology company,” he said today, mirroring his exact words from last week when Facebook launched product updates and partnerships with outside fact-checkers to fight fake news. But then he went a step further, now saying “It’s not a traditional media company. You know, we build technology and we feel responsible for how it’s used.”
5 New Automated Fact-Checking Projects Underway
Food Industry Braces for Consolidation
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York