Wednesday, December 21, 2016
Linda Thomas Brooks, President and CEO Of MPA, The Association of Magazine Media: Making Magazines and Magazine Media Great Again
"Digital does some things really, really well. But digital media doesn’t do everything really well. And as advertisers, and again what we’ve seen in conversations last month, consumers have realized that too, and there has to be a mix. So, I’m not here because I’m anti-digital; I’m not here because I’m a Luddite. Many of our magazine brands have fantastic digital properties. But those properties, and that’s why I mentioned the research that we’re looking at right now, resonate more in the marketplace because they’re tied to a magazine brand. That brand, whatever format that it’s on, print, digital, mobile, social; whatever, that brand name is a sure cut to quality to consumers. They know that they can trust it wherever it appears. And so what I want to do is validate the business model that perpetuates those brands, because the quality in those brands is really what this whole thing is about.” - Linda Thomas Brooks, President and CEO Of MPA.
Essence and Snapchat Launch Third Pop-Up Discover Channel, Appealing to Diverse Audiences
Garett Sloane writes "On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is Snapchat's media hub filled with channels from major publishers and television networks."
Popular Science Debuts New Look Under a New Editor
The 144-year-old science and tech publication has name recognition and a robust following on social media. “Pop Sci is a very earnest publication. We are not going to be doing social media takedowns or think piece-y hot takes. We are here to talk about technology and science in a way that anyone can understand,” Editor in chief, Joe Brown said.
How The Economist Is Getting More Reach for VR Content
"For VR to get mass market, it’s going to take more time, but it’s starting to reach home more and more. 2017 will see the take-off in that growth,” said Lydia Kaldas, svp of strategy and channel relationships at The Economist.
Leslie: Why Now Is a Golden Age for Magazines
Jeremy Leslie knows the magazine industry. As owner and founder of magCulture, he’s witnessed not the death of print as so many have said, but instead “a series of small, new and often niche print titles opening, and thriving.” Mr. Leslie gave a talk to a rapt audience at a recent magCulture event, which was posted on the BBC’s website.
Vanity Fair Subscriptions Soar After Trump's Criticism
Sara Guaglione reports "President-elect Donald Trump tweeted last Thursday that Vanity Fair was “way down, big trouble, dead.” Just 24 hours after that declaration, Vanity Fair had gained 13,000 new subscribers, a 100-fold rise in average daily subscriptions. This was the highest number of subscriptions sold in a single day at Condé Nast, a spokesperson told numerous media outlets."
Wine Enthusiast Ends Year with an Issue Worth Toasting: A Q&A with VP of Publishing, Jay Spaleta
Wine Enthusiast’s “Best of Year 2016” issue—hitting newsstands this month—was the biggest print issue in the publication’s 28-year history. Coming in at 270 pages (a 41% ad:edit ratio), topping last year’s 266, the “Best of Year” issue featured the annual Top 100 Wines of 2016, as well as curated lists by the publication’s editors of the best in beer and spirits for the year.
Kris Jenner Plugs Product in Architectural Digest Holiday Video
The magazine features a video and photos of Kardashian mom, Kris Jenner's 2016 Christmas decorations at her Calabasas home.
Kelly: Emmis Communications Nears Sale of L.A. Magazine
Keith J. Kelly writes "The bidding for Los Angeles magazine and two other regional titles that radio syndicator Emmis Communications is auctioning off should wrap up early in the new year."
Kelly: Wenner Media Head Interested in Selling Us Weekly
Keith J. Kelly writes "Us Weekly is estimated to have rung up revenue of about $217 million in the year ended June 30."
Year in Preview: 2017 will Be the Year that Platforms Pay Up
Ultimately, the platforms are playing an advertising game based on scale. And to attract advertising, lucrative video advertising in particular, they need to have quality content that advertisers want to be associated with — and large amounts of it. The precedent is YouTube, which spent $100 million in 2013 to get media companies, including Hearst and Vice, to produce high-quality shows.
Russian Cyberforgers Steal Millions a Day with Fake Sites
Vindu Goel reports "In a twist on the peddling of fake news to real people, researchers say a Russian cyberforgery ring has created more than half a million fake internet users and 250,000 fake websites to trick advertisers into collectively paying as much as $5 million a day for video ads that are never watched."
There Is No Bill Cosby Santa Claus: The Jet Covers
"If You Can Speak in Cliches, You Can Get the Job:" Confessions of a Disillusioned Social Strategist
Huffington Post Axes "Rise" Site, Lays off 20 Employees
6 Trends That Defined the Media Industry's Most Chaotic, Reflective Year: 2016 Saw Innovation and Consternation
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”