Tuesday, December 20, 2016
How Fashion Publishers like Allure, Esquire, Marie Claire, and Refinery29 Are Experimenting with Instagram Live
According to Gerilyn Manago, Allure’s senior social media editor, Allure will use it to provide an unfiltered look at events or impromptu happenings. Due to its ephemeral nature, a number of publishers — including Allure — plan to use it to share exclusive content that doesn’t require extensive production.
Magazines Like Outside, TIME, Vogue, Explore the New Art of the Instagram Story
“This was a very positive development for us,” Olivier Laurent says, who oversees Time‘s Instagram account. The results have been quite impressive.” With over 3.1 million followers in November and nearly half a million engagements, the newsmagazine finds that “every time you show a Story, engagement goes through the roof.”
Time Inc. Gets More Serious About Health and Wellness
Time Inc. is looking to beef up its position in the health and wellness space with the formation of a new health and wellness team with three new hires.
New York Launches Premium Service for City Culture
New York Magazine just launched “New York by New York,” a paid membership program that offers exclusive access and deals to cultural experiences in the city. Members can pay $99 a year or $9.99 a month to access events curated by the magazine’s editors. Some New York by New York offers include "Hamilton" VIP-experience packages, six months of complimentary personal styling from Keaton Row and an exclusive tour of the Richard Avedon Foundation with New York design editor Wendy Goodman.
National Geographic Explores Gender Options, Puts 9-Year-Old Transgender Girl on Cover
The subscriber cover of the January 2017 issue will feature 9-year-old transgender girl Avery Jackson, who lives in the Midwest. The newsstand cover highlights individuals representing "a broad spectrum of gender identities and expressions..."
A Marvelous Martha Stewart Pitch
"Wow." —Is all that FishbowlNY's Richard Horgan could say this morning after reading the second paragraph of an email written by Martha Stewart Living and Martha Stewart Weddings publicist Liz Malone...
MPA Magazine Media Spotlight: Architectural Digest's Amy Astley on The TODAY Show
Amy Astley offers an exclusive look inside Architectural Digest’s best celebrity homes in a special segment for morning TV.
Teen Vogue's New Strategy: Tackling Trump News and Makeup Tips
Since adding hard news to its mix of fashion and celebrity fare, online traffic has tripled for the young women's publication.
EW Names Carla Sosenko Executive Editor
Sosenko joins EW from Time Out New York, where she served as editor in chief. She previously spent almost a decade with Life & Style as managing editor.
Magazines at the Newsstand: The Perfect Boozy Drinks for Your Holiday Parties
Among the magazines reviewed by New York Post Staff; Wine & Spirits, Whisky Advocate, All About Beer, Bloomberg Businessweek, The Economist, and Fortune.
Hearst Ramps Up Header Bidding with Server-to-Server Integrations, Looks to Demystify Publisher Marketplace
Julie Clark, vice president, programmatic sales & strategy for Hearst Core Audience, the unit at Hearst that handles programmatic ad sales, spoke recently with Real-Time Daily about the confusion in the market over header bidding.
Half of Newspaper Readership Still Print-Only
Reports of print media’s demise may have been exaggerated, judging by the results of a new study from Nielsen Scarborough, which shows that over half of all newspaper readers in the U.S. consume newspaper content exclusively via their print editions.
Witness to an Assassination: AP Photographer Captures Attack
Twitter Tests Breaking News Push Notifications
What Facebook's Status As a Media Company Means for Media
At Hearst, Its Papers Get Tested to Perfect the Vital "User Experience"
Singer-Songwriter Threatens to Sue South African Women’s Magazine
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”