What Digital Advertising Can Learn from Printed Magazines
A recent Hubspot study found that the ads consumers hate the most by far are pop-ups and mobile phone ads, while magazine ads are the least objectionable. Hatred is rarely the beginning of a beautiful customer relationship. Over the decades, magazine publishers have figured out ways to put advertising messages in front of readers without annoying them—and sometimes delighting them. Maybe that’s why the same publisher that’s happy to get a $2.50 CPM for programmatic ads wouldn’t dream of charging less than a $60 CPM for a print page.
Hearst’s David Carey & Michael Clinton: 2016’s Magazine Executive Team of the Year Prove That Success Comes from Teamwork and Well-Executed Ideas
Q&A with David Carey, President, and Michael Clinton, President, Marketing and Publishing Director, about Hearst Magazines "as they move the company forward into a very profitable future..."
How Condé Nast's Food Innovation Group Plans to Take Over the "Food Internet"
"We had great talent, and we wanted to be digital first," said Pamela Drucker Mann, the CRO for FIG. "In this way, we're able to sell to advertisers all as one package, as one group." - "Advertisers get what they need in a streamlined way," she said. "And the KPI [key performance indicator] is a homerun."
Runner’s World Grows Brand Authority with Events
The Runner’s World International Shoe Summit is the perfect example of an event that strengthens a publishers’ brand authority. Launched in 2006, the summit gathers leading shoe manufacturers, top editors from Runner’s World’s international and U.S. editions, and the Runner’s World sales team.
"Apps Are the New Magazines:" Why Bloomberg's Doubling Down on Apps
“Apps are the new magazines and newspapers,” said Scott Havens, global head of digital for Bloomberg Media. “I know if I have brand affinity [for a publisher], it’s because I get what I need and I find it a useful part of my daily media diet — that’s the underlying philosophy for the app.”
The Economist Lures Subscribers with Free Bugs and Waffles
The stunt was The Economist’s latest promotional campaign. Staff outside the truck, which was branded with the publication’s logo and an offer advertising 12 issues for $12, were armed with iPads to take credit card information.
Time Inc. U.K. Hails "Turnaround" As Profits Rise After Events Drive
Time Inc. U.K. has credited turning NME free and expansion in events for an increase in "adjusted" revenues and operating profit last year.
W Magazine’s "Best Performances" Date Announced (Exclusive): Golden Globes
“What I love about this party is that it’s really a celebration among friends,” W Editor-In-Chief Stefano Tonchi told The Party Report via email on Wednesday.
Why Forbes Is Backing Book Publishing to Save the News Media
“The vision is that a ForbesBooks author would be a CEO, a senior executive, an entrepreneur… someone who has a significant body of work in a particular field [and who] has enough to say to make a quality book,” says Nina La France, senior vice president in consumer marketing and business development at Forbes Media, owners of Forbes magazine, which has its centenary next year.
Surprise Stats Show Social Media Has Made Us Less Unhappy with Our Bodies
Women’s Health Editor in chief Amy Keller Laird reveals a new finding that women are 28% less dissatisfied with their bodies than they were 31 years ago.
Modern Luxury Plans to Launch "Palm Beaches" Magazine
The magazine’s launch is slated for September 2017 and will have October, November and December issues. In 2018, Modern Luxury Palm Beaches will then move to publishing eight times a year.
Publishers See Promise with Instagram Live
Instagram Live is pretty similar to Facebook Live, but the main difference is that Instagram Live videos disappear immediately after the user stops recording.