The Association of Magazine Media

Wednesday, December 14, 2016

Time Inc. CRO, and Sale President Step Down
On Tuesday, Mark Ford, a carryover from the old guard, stepped down as chief revenue officer and was replaced by Brad Elders, president of digital sales, who will succeed him as an EVP and CRO. Mark Ellis, the president and COO, sales and marketing, is also exiting as of March 1. Ford will become a senior strategic adviser.
Nylon Guys Books Print Relaunch in 2017
It will first appear as a supplement to Nylon magazine's March, June/July and September issues. In 2018, Nylon Guys will roll out as a standalone, bimonthly publication.
The New Yorker Clarifies: The Borowitz Report Is "Not the News"
Last week, the magazine changed the tagline of Andy Borowitz’s popular online satirical humor column, which consistently tops The New Yorker’s trending chart, from “the news, reshuffled” to the more blunt “not the news” and added a banner to prominently display the new tagline when the posts get shared on social media.
Atlantic Media’s Michael Finnegan on competing with Google and Facebook
A decade ago, Atlantic Media relied on print for 85 percent of its revenue. That figure is now 10 percent. And now 70 percent of its digital ad revenue is rooted in some kind of content-based campaign, according to Michael Finnegan, president of Atlantic Media, this week’s guest on the Digiday Podcast.
Good Housekeeping's Lori Bergamotto Does the TODAY Show (Twice!)
Good Housekeeping Style Director Lori Bergamotto appeared on the Today Show twice this morning for a double-feature on the best holiday gifts: First Lori shared 50 hot holiday must-haves in a supersized segment that will kicked-off on-air and continued with a livestream on Today.com, then later in the show, Lori shared the most stylish stocking-stuffers for kids and teens of all ages.
Women’s Health Adds Marina Khidekel
Women’s Health has named Marina Khidekel senior deputy editor. “Marina has a rich history in covering health and wellness, always seems to be one step ahead of the zeitgeist, and knows how to tell stories off the printed page,” said Women’s Health editor in chief Amy Keller Laird, in a statement.
BPA Worldwide Launches TAG Certification Toolkit
BPA Worldwide, the not-for-profit assurance provider for media businesses, said it has launched a TAG Certification Toolkit to help media businesses and agencies better understand the compliance guidelines established by TAG (The Trustworthy Accountability Group). TAG's cross-industry accountability program is dedicated to fostering transparency, and combating fraud, malware, and Internet piracy across the digital advertising supply chain.
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

Brooke Hauser writes"Build a single-engine airplane at 14. Win an Olympic medal in a sport you took up a mere 12 months earlier. Write a bill that sails through Congress. These are just a few remarkable achievements by the women we will recognize, in partnership with Gina Rodriguez, in our Young Women's Honors event airing on The CW on December 19. It is our first awards ceremony celebrating inspirational women of grit, grace, and greatness, but given just how many women out there are daring to dream and then making things happen, it certainly won't be our last. Here, the class of 2016."

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