Study Finds Ad Fraud in More Than Half of Uncertified Apps
Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new white paper, “Advertising Fraud in Mobile Apps," released on Monday by Sizmek.
Inc. Magazine Celebrates a Most Profitable Year
Richard Horgan writes "At Inc. magazine’s annual town hall meeting earlier this month, there was much for employees to cheer. Website traffic measured by comScore is up 110% from two years ago; the print audience tabulated by IPSOS has increased 9.1% since 2015; and much of the digital traffic growth has come from Europe, without regionally targeted advertising or content tailored for that readership. All told, 2016 will be the publication’s most profitable year since it was purchased in 2005 by Morningstar billionaire-entrepreneur Joe Mansueto."
WIRED Responds to "Uncertain Times" with First Fiction Issue in January
The January fiction issue touches on the extreme scenarios of where certain technologies and innovations may lead society: “One of this publication’s most important jobs is to see the big trends, spot important business models and chronicle landmark innovations that show us where we’re going,” Editor in chief Scott Dadich said.
TEN Rebrands In-House Agency "StudioTEN"
TEN: The Enthusiast Network, which publishes Motor Trend among other titles, has rebranded its in-house content and production agency, in conjunction with a new executive hire to lead the division. The news comes not long after a big expansion at the company's events division.
Q&A with Food Network Magazine's Vicki Wellington and Maile Carpenter: Seven Years Strong & Growing Exponentially
“If you just look at our sheer circulation numbers, we’ve grown every single year. So, again, to all of the naysayers, just for a minute take a look at all of our rate base examples; all of our circulation; look at our sub file and our renewals. I mean, everything has grown positively.” Vicki Wellington, Vice president, publisher and chief revenue officer.
Joanna Coles and Cecile Richards Discuss Trump at Hearst Power Lunch
Media, fashion and entertainment power players came out to the Hearst 100 lunch at Michael's: The occasion was the Hearst 100 luncheon, which was formerly known as the Cosmo 100, and guests included Diane von Furstenburg, Arianna Huffington, Christine Quinn, Tina Brown, Diane Sawyer, Gretchen Carlson, Gayle King, Norah O’Donnell, Peggy Siegal, Tammy Haddad, Aerin Lauder and A+E chief executive Nancy Dubuc, among others.
Rising Stars: Ruthie Friedlander Turns Her Fashionable Experience into Views
For Ruthie Friedlander, site director at InStyle.com, photos of Kate Moss and Christy Turlington were, from a very early age, as important as researching trends, learning reading about up-and-coming actresses, and learning about designers. “I became totally addicted to fashion,” she says.
Exclusive: Bloomberg Poaches Star Business Writer Joe Nocera from New York Times
Mike Bloomberg personally intervenes to hire biz legend who'd been exiled to sports: “Joe will have a hand in redesigning the magazine, and he will work with (Exceutive editor David) Shipley.”
Bill Kristol to Step Down at Weekly Standard
William Kristol, the founding editor of The Weekly Standard, a leading neoconservative voice for more than two decades, is stepping down and will become editor-at-large.
Mark Ford Stepping Down as Time Inc. CRO
Mark Ford is stepping down as Time Inc.’s executive vp and chief revenue officer. He will assume a new role as executive vp, senior strategic sales advisor, reporting to CEO Rich Battista.
InStyle's Ali Pew Profiled
Ali Pew, Senior Style Editor at InStyle runs down her favorite restaurants, night spots, brunch spots, -even an ice cream joint she can't do without.
Quartz Adds 3
Quartz has hired April Siese, Arielle Ray and Abdi Latif Dahir. Siese, most recently The Daily Dot’s weekend editor, joins as an app writer...
MPA Magazine Media Spotlight: Meet the Winners of Marie Claire's First-Ever Young Women's Honors
Brooke Hauser writes"Build a single-engine airplane at 14. Win an Olympic medal in a sport you took up a mere 12 months earlier. Write a bill that sails through Congress. These are just a few remarkable achievements by the women we will recognize, in partnership with Gina Rodriguez, in our Young Women's Honors event airing on The CW on December 19. It is our first awards ceremony celebrating inspirational women of grit, grace, and greatness, but given just how many women out there are daring to dream and then making things happen, it certainly won't be our last. Here, the class of 2016."
10 Magazine Launches E-commerce with a Personal Twist
The site features items and shops hand-picked by the editor: Neophitou Apostolou, who founded the indie fashion magazine in 2001, said the site was a long-held dream and that the products reflect her taste.