October Wins Are Driven By Creativity and Trust
Steve Smith writes, "Perhaps it’s not coincidental that two of the best performing brands in the Magazine Media 360º Brand Audience Report for October are longtime authorities in their respective fields that are finding ways to stay relevant with younger audiences."
Publishers Take On Ad-Agency Roles with Branded Content
Time Inc. now employs 125 writers, producers, developers and marketers at The Foundry, its centralized advertising-content agency. Beyond creating advertisements for brands that runs across its 26 magazine titles, including People and Sports Illustrated, the company also has a growing “enterprise business,” through which it creates articles and videos and designs and operates stand-alone websites on behalf of companies such as Ford Motor Co. and Comcast Corp.
Facebook Reveals New Advertiser Number Flaws
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers. This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.
Hearst’s Joanna Coles Still Has Faith in Print Media
Joanna Coles, who was upped from Cosmopolitan editor to Hearst’s first-ever chief content officer in September, says print is not dead yet. “The average Instagram post lasts 90 minutes. A magazine is around forever and is a thing of great beauty.”
Most Intriguing Awardee Alan Murray On What Intrigues Him Most
Alan Murray: "The Fortune/TIME global forum taking place in Rome and at the Vatican (On December 2 and 3) is an opportunity to get CEOs of the biggest companies in the world to rethink how business can solve social problems. I love seeing us in that position."
ELLE and Melissa Harris-Perry Launches Mentorship Program for Female Journalists
Harris-Perry is leveraging her roles as founding director of Wake Forest University’s Anna Julia Cooper Center and editor-at-large of Elle.com to lead a mentorship program for five female Wake Forest undergraduate students focused on creating content on issues that affect women and girls of color.
Meredith Bodgas Named Editor of Working Mother
Bodgas most recently served as executive editor for Xcel Media. She previously worked for Ladies’ Home Journal and Parenting.
Foer Joins The Atlantic
“Frank Foer, simply put, is one of the finest magazine journalists of his generation, and his writing will help Scott Stossel, the editor of the magazine, reach our goal of publishing stories of truly global reach in every issue,” said Atlantic editor in chief Jeffrey Goldberg, in a statement.
Ryan Gosling Covers GQ
In the accompanying interview, Gosling—who is receiving heaps of praise for his latest film La La Land—told GQ about the time he got punched in the face by Harrison Ford.
MPA Magazine Media Spotlight: The First Amendment After Hogan v. Gawker
In the December 19-26, 2016, issue of The New Yorker, in “When Truth Is Not Enough” on page 96, Jeffrey Toobin reports on the attorney Charles Harder’s smashing legal victory that led to Gawker’s demise, and on the broader Trump-era threat to the First Amendment.
Reviewed at the Newsstand: "How Political Rags Reacted to Donald Trump’s Election Win"
New York Post Staff "we’d leave our Chicken Little costumes hanging in the closet, for a short while at least, and instead poke our heads into a few of the nation’s most sage political rags, both right and left. In the process, of course, we found ourselves dodging more than a few shards of the firmament."
Former GNC Exec, Mark Wahlberg, and American Media Inc. Launch New Product Line
Equity investors expected to be partners for the brand: They include Golden State Warrior Draymond Green, IMG/WME, American Media, Inc.,former US Navy SEAL Marcus Luttrell and talent manager and businessman Scooter Braun.
Flipboard Is Debuting a Swipeable "Promoted Roundup" Ad That Looks Like Instagram Carousel: Sony Is Testing the Tool
The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story similar to editorial content on Flipboard.
What Is the Future of Magazine Media?
U.K. Perspective: Esther Kezia Harding writes "The future may be bright, but it’s not ad-funded..."