The Association of Magazine Media

Thursday, December 8, 2016

Amazon Wants to Help Publishers Make More Money from Ads: Header Bidding
Time Inc. has been an early tester of this audience insights data. Kavata Mbondo, the magazine publisher’s vice president of digital revenue strategy and operations, said that already, the title Real Simple has found that its website reaches a significant number of new moms looking for baby products--information the magazine’s sales team can use in courting advertisers.
In the Shadow of Facebook, Twitter Loses Traction with Publishers
"As a traffic driver, Twitter is abysmal, even topped by Yahoo!" The typical publisher gets only 1.5 percent of its traffic from Twitter, compared to about 40 percent each from Facebook and Google, according to Parsely.
Time Inc., Hearst Win Multiple Most Intriguing Awards
Representatives from a broad spectrum of media companies—from Bonnier Corp. and Forbes to Refinery 29 and Vox Media—came out for min’s Most Intriguing Awards breakfast today at the Yale Club in Manhattan. During the celebratory ceremony, held in the club’s Grand Ballroom, honorees were recognized for their bold leadership and groundbreaking efforts to navigate untested waters.
Hearst to Launch The Pioneer Woman Magazine
First issue of new magazine featuring food blogger Ree Drummond to be sold in June exclusively at Wal-Mart: Ree Drummond, the entertaining food blogger who has translated her life on a ranch in Pawhuska, Okla., into a mini-empire of books, housewares products and a cooking show on Food Network, is hitting the newsstands next year.
MPA Magazine Media Spotlight: The Cynical Gambit to Make "Fake News" Meaningless.
In The Atlantic, Adrienne LaFrance writes "As journalists push back against hoaxes and conspiracies, media skeptics are using charges of “fake news” against professionals."
D. Eadward Tree's 10 Tips for Choosing a Magazine Printer
"The United States has more than 20,000 printing businesses. When it comes to producing magazines, you can probably ignore at least 98% of those."
Texture Makes the App Store's 2016 Ten Best
Texture, has been selected as one of the App Store’s 10 Best Apps of the Year on iPad. Download Texture today for unlimited access to 200+ magazines on your phone or tablet.
Essence’s January Cover Features Vanessa Williams and Jillian Hervey of Lion Babe
The release of Williams and Hervey's Essence magazine issue comes just a few days after the two attended the VH1 Divas Holiday: Unsilent Night event in Brooklyn. "If people call me a diva, I say, 'I got if from my mama,'" Hervey, 27, said upon introducing her mother, who performed her 1992 hit, "Save the Best for Last."
Men’s Health, Sunset Make Staff Changes
Men’s Health has promoted Dean Stattmann from deputy editor, digital projects, to brand editor. Lauren Ladoceour has joined Sunset as travel editor.
Meet Ruthie Friedlander: It Girl” of the Digital Editorial World
Meredith Lepore writes "She's got the formula: good shoes, a cool cat and a sense of humor..."
Laura Brown and Billy Eichner Play in InStyle’s Fashion Closet
As the magazine’s January Man of Style, Eichner stars in a video with newly-appointed editor-in-chief Laura Brown, during which he experiences what seems to be his first encounter with a women’s Chanel jacket — a piece that he describes as looking like a “wireless router.”
The Fashion World Honors Carolina Herrera With a Little Help from Diana Ross
Harper's Bazaar honors the accomplishments of Carolina Herrera at Alice Tully Hall in Lincoln Center, where Mrs. Herrera received the Women’s Leadership Award by the Lincoln Center Corporate Fund.
Mercedes Put an Ad in a Magazine Looking for a Replacement F1 Driver
Pushing to Kill Regulations (and Weaken Fair Use), the Newspaper Lobby Is Asking Trump for Change
Facebook Is Patenting a Tool That Could Help Automate Removal of Fake News
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

In The Atlantic, Adrienne LaFrance writes "As journalists push back against hoaxes and conspiracies, media skeptics are using charges of “fake news” against professionals."