The Association of Magazine Media

Monday, December 5, 2016

MPA Report Reveals Magazine Audiences Continue Shift from Desktop to Mobile
Sara Guaglione writes: "Of the 125 brands that were able to report both Web and mobile audiences in October, 94% have higher mobile audiences than Web audiences. Nearly one quarter of these brands report mobile audiences that are 3 times greater than their Web audiences. Meanwhile, print audience growth was flat at 1.3% for the magazine brands in the report, while audiences on the video platform continue to grow at a rate of 30.8%."
The Media Chart: The Force Is Still Awake - Shelter Magazines Report Audience
In October, Country Living topped the home and shelter category with an audience of 23 million, but it also reigned as the title with the biggest percentage growth in cross platform audience year over year with a 24.1% surge.
Is OTT Video a New Premium Opportunity for Publishers?
TEN has found that a range of familiar merchandising tactics such as extended trials, temporary price breaks and bundling video with print subs move the needle for video subscriptions, too. “We’ve not quite doubled the daily take-up rate,” Anastas says of the Black Friday campaign, “but it was up 75% to 80%.”
Quartz Launches Its Own Take on Holiday Gift Guide
For a new spin on the classic holiday gift guide, Quartz has launched a feature in the format of a digital advent calendar, with each day unlocking a story exploring the global, economic and personal aspects of holiday gift exchanges.
Paste Magazine Is Returning to Print!
During Paste’s original 2002-2010 print run, the magazine was offered as both a quarterly and bi-monthly. The former is how the publication will return in March, as Paste Quarterly, with the major retro-bonus of a vinyl disc.
Magazine Media 360° October 2016 Data Available
Mobile Web viewing up +12.2%. Audiences on the Video platform continue to grow at a significant rate of +30.8%. Overall, Total Magazine Media 360° audience is up +3.6% vs a year ago.
Bloomberg Media's Jacki Kelley Among 2016 JAR Honorees
Join @The John A. Reisenbach Foundation as they celebrate 25 years of service to NYC and honor Anna Griffin of CA Technologies; Marla Kaplowitz of MEC North America; and Jacki Kelley of Bloomberg Media.
New York's Pam Wasserstein Among Honorees at Next Week’s Most Intriguing Awards
On December 8, Wasserstein will be honored at min’s Most Intriguing Awards Breakfast as one of the most intriguing people working in magazine media this year.
MPA Magazine Media Spotlight: Former Race Car Driver Claims Wine Spectator’s Top Spot
Randy Lewis’ best finish at the Indianapolis 500 was 14th in 1990 and 1991. Twenty-five years later, he’s got the Wine Spectator checkered table cloth in his sights.
Seeking a Competitive Edge, Publishers Rethink Integrated Print-Digital Staffs
These organizational changes, if done right, should increase engagement, and in turn increase revenue, media analyst Ken Doctor said.
Q&A With Chop Chop's Sally Sampson, Founder and President
“We don’t hear from the people that are using the magazine that they’re dying for it to be digital. In fact, I will tell you that we had a digital edition that we stopped doing. It cost us more to produce it, because no one ordered it; no one wanted it.” —Sally Sampson.
Eight Elegant Magazine Racks
A Collection of photographs by Mari Maeda and Yuji Oboshi of modern solutions for "a delightfully old-fashioned problem."
Media Stocks Strong Since Election, Some Pullback
Agencies Forecast Moderate Ad Growth, Digital to Surpass TV in 2017
Native Ad Plans Shift from Publishers to Social, Facebook Dominates By Wide Margin
Breitbart-Kellogg Battle Reveals New Risk to Following Around Consumers with Ads
New Magazine for Black Teens
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

Randy Lewis’ best finish at the Indianapolis 500 was 14th in 1990 and 1991. Twenty-five years later, he’s got the Wine Spectator checkered table cloth in his sights.