The Association of Magazine Media

Friday, December 2, 2016

Magazine Media 360° October 2016 Data Available
Mobile Web viewing up +12.2%. Audiences on the Video platform continue to grow at a significant rate of +30.8%. Overall, Total Magazine Media 360° audience is up +3.6% vs a year ago.
Time Inc. Launches Shared Digital Newsroom Division
Time Inc. develops shared digital newsroom and names 10 company leaders to oversee key categories.
Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences
"We're looking at this new wave of natural language interfaces as being a great source of content discovery and content interaction," said Phil Wiser, Hearst's chief technology officer. "We find all of that to be increasingly important as a way to engage consumers.
'Taste Of Home' Partners With Folgers For Live Activation in NYC
Visitors will experience virtual and interactive elements in the Gingerbread House, such as a screen called ÒAmericaÕs Holiday Mantel,Ó which displays consumer-submitted photos from social media that use the hashtag #holidayheritage.
Bloomberg Media Taps a New Global CCO
Bloomberg Media is in a growth mode, expanding its creative, marketing and custom content offerings. And it's latest big move is the hire of Teddy Lynn, Ogilvy & Mather's North American CCO of content and social.
New Editor-in-Chief at Texas Monthly
Tim Taliaferro is now executive vice president and EIC, the magazine announced yesterday. Taliaferro joins from his role as editor-in-chief of Alcalde, the University of Texas alumni magazine. He also served as SVP of communications and digital strategy for Texas Exes, the university alumni association.
Brian Hoar Named Publisher of Playboy
Brian Hoar, a veteran Playboy Enterprises exec, has rejoined the magazine as senior vp of sales and publisher
Good Housekeeping's Lori Bergamotto Shares Modern Day Equivalents of Our Favorite Childhood Toys
Good Housekeeping Style Director Lori Bergamotto appeared on The Today Show this morning for a throwback-toy segment tied to Good Housekeeping Toy Awards. The Today hosts revealed their favorite childhood toys and Lori shared some fun modern day equivalents.
Inside the Good Housekeeping Institute
Fox 5 NY business reporter Alison Morris visited the Good Housekeeping Institute and interviewed the experts at GHI. This segment was an interview with GHI Director, Laurie Jennings, where she discusses the history, testing and the background of the Institute.
How Laura Brown is Making Fashion Fun Again
The new editor-in-chief of "InStyle" is determined to make you smile — and remain "successfully human" in everything she does.
Rising Stars: Bloomberg’s Custom Ad Builds are Music to Dave Giumara’s Ears
Music pulled Dave Giumara into magazine media. The global head of digital trafficking at Bloomberg taught himself code and created a few music related websites while still in high school.
How Opera News EIC F. Paul Driscoll Spends His Downtime
The native New Yorker, who saw his first opera at age 15, began contributing to the magazine in 1990 and joined the editorial staff as managing editor in 1998. He was named EIC in 2003.
Snapchat Discover publishers see viewership drop by a third after platform tweaks
Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop.
Snapchat Video Ads Average Less Than 3 Seconds a View
Video ad length has been a concern on Snapchat since it introduced its first commercial formats, which included the ability to skip them. The ads play among personal videos, as people tap through their messages, popping up as interstitials and at the end of videos.
Texture introduces Direct Sales Program
The Texture Direct Sales Program was designed with three overarching goals: Immediately generate new revenue for publishers, make implementation simple and scalable, and minimize cannibalization & leverage Texture for AAM Audited Rate Base Delivery.
Amazon is becoming a moneymaker for video publishers
While publishers aren't restricted to any one option, the ability to put their content on Prime Video, which offers thousands of movies and TV shows and has tens of millions of subscribers, is the most popular choice.
Mobile App Launch Growth Outpacing App Install Growth
On average, the report reveals a 24% increase in existing app launches as opposed to a 6% increase in app installs. The biggest gap between launch and install growth was for the shopping sector, which saw 24% growth year-over-year in launches but just a 2% increase in app installs.
Reuters built its own algorithmic prediction tool to help it spot (and verify) breaking news on Twitter
"The world has a lot more witnesses now, and we can't be at everything. Our tool helps shift some of the burden of witnessing and lets journalists do much more of the high value-added work."
More on Sarah Jessica Parker's Interview in InStyle: SJP Is a Fan of Thrift Shops
As an actress just starting out, she was influenced by "street imagery and girls on the subway more than anything," she told the January issue of InStyle. "I was like, 'How can I do that? How can I afford to do that? What's my version of that?'"
Sports Illustrated Names LeBron James Sportsperson of The Year
SI has been awarding the SOTY since 1954. James, who previously won in 2012, is now only the second two-time winner (Tiger Woods won in 1996 and 2000).
While we weren't looking, Snapchat revolutionized social networks
Pinterest Updates Look of Business Pages
Harrods Launches Magazine Targeting Middle Eastern Customers
Interview With Daniel Tran, Editor In Chief and Creative Director, Geraldine Magazine
Experts Agree: Video Metrics Still A Work-in-Progress
Facebook describes how some local publishers are using Instant Articles
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

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