The Association of Magazine Media

Monday, November 28, 2016

Forbes Takes a Page From Snapchat
Forbes wants members of its newsroom to start thinking like Snapchat. The venerable business publication has been experimenting with digital “cards,” which are highly visual, mobile-centric content templates designed for people to flip through using their thumbs on their phones---much the way people tap and swipe through Snapchat Stories.
How Publishers Will Wring More Money Out of Their Gift Guides
The holiday shopping season officially kicks off on Friday, and with ad revenue harder to come by, publishers are trying to get readers to spend more money with them this year.
SI Names Brooklyn Sisters SportsKids of the Year
As revealed today on The View by Whoopi Goldberg and, simultaneously, via the Times Square Jumbotron, Tai, Rainn and Brooke Sheppard have won Sports Illustrated Kids’ 10th annual SportsKid of the Year honors.
Readers Prefer Sharing Positive Content
This holiday season, Upworthy’s data scientist Sean Wojcik has an uplifting find for publishers: Readers are more likely to share content when it makes them feel positive, energized and empowered.
Nathan Lump Set to Be Honored as min’s Most Intriguing Editor of 2016
Nathan Lump, who’d been the editor-in-chief of Travel + Leisure since 2014, became the editorial director of the Lifestyle Group. On December 8, Lump will be honored at min’s Most Intriguing Awards Breakfast as 2016’s Editor of the Year.
Presenting the Hot List—the Year's Top Magazines
New York's Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year. Politics is front and center in this year's Print Hot List.
Condé Nast Britain's 18-Person Native Ad Team Accounts for Half its Digital Revenue
Condé Nast Britain has been in the native advertising business for years, but it has only had a dedicated team producing, distributing and selling it for the last six months. In that time, native advertising revenue has taken a considerable jump across its portfolio, which includes Wired, GQ and Vogue.
How Hearst's Executives of the Year Are Building a Magazine Company for the Future
If there's anything that can be credited for the 129-year-old publisher's enduring success in the often-perilous magazine business, it's Hearst's appreciation for the power of partnerships—whether with competitors, advertisers or even the partnership of its two top executives, president David Carey and president of marketing and publishing director Michael Clinton.
Adam Moss Earns Editor of the Year for Guiding NY Magazine's Election Coverage
For a magazine pushing 50, New York Magazine in 2016 produced some of the most talked-about journalism of the year. The magazine's relentless reporting, playing out with its distinctive narrative voice in print and with blistering speed online, dominated the coverage of two of the year's most massive stories: Roger Ailes' stunning downfall at Fox News and Donald Trump's unlikely rise to the White House.
Christopher Kimball’s Milk Street Magazine: Not Just Another Cooking Magazine; New Ideas, New Recipes, & A New Way Of Looking At Cooking
The Mr. Magazine™ Interview With Chris Kimball, President & Founder, Milk Street Magazine
Top Takeaways from “Digital Print: The Emerging Opportunity for Magazines & Catalogs”
The event looked at opportunities for using digital printing to produce targeted and personalized print magazines that offer new revenue and audience.
Telegram Launches Telegraph For Long Form Publishing
'It Can't Be Optimized': Agency Buyers See ComScore's Value Diminishing
Berlin Magazine Goes Full Kardashian
Forbes' Steven Bertoni's Exclusive Interview with Jared Kushner
CNN to Launch New Media Brand
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York

In the midst of newfound political turmoil, Natalie Portman revives Jacqueline Kennedy onscreen, a woman whose private resolve and public grace may have held the nation together.