The Association of Magazine Media

Monday, November 21, 2016

MPA Revives Kelly Awards
The MPA has revived the Kelly Awards, which honor excellence in magazine advertising. The Kelly Awards—named after former MPA president Stephen Kelly—were last presented six years ago.
The Media Chart: Trump Rolls, NFL Shows Signs of Revival, Food Magazines Report Audience
Allrecipes reigns supreme at 51.2 million total cross-platform audience but Food & Wine was the category's biggest gainer with a 32.2 total gain across all platforms. Bon Appétit, Epicurious, Taste of Home, and Food Network Magazine also posted impressive totals. Read more to see the top ten.
The ANA's Call to Arms: Will Marketers Answer?
At the ANA's "Masters of Marketing" conference in Orlando last month, ANA CEO Bob Liodice, P&G Chief Brand Officer Marc Pritchard and others called on marketers to take back their industry and truly lead. There was a demand for transparency from agencies and media partners, a call to embrace creativity and quality over crap and quantity, and a challenge for marketing that delivers growth, results and ROI.
Hearst's Joanna Coles Has Partnered with Airbnb for New Magazine Venture Announced at Airbnb Open
"What it does, unlike any other magazine out there, is that it taps into the expertise of you guys," said Joanna Coles, chief content officer at Hearst, addressing an audience of Airbnb hosts. "Everything in it is sourced from hosts and regular travelers."
Stars Descend on Durban, South Africa for Essence Festival
When you've hosted a wildly successful lifestyle event for more than two decades, regularly drawing half a million people to see to the likes of Barack Obama, Hillary Clinton, Misty Copeland, Prince, Kanye West, and Beyoncé, what's your next move? For Essence magazine, whose annual Essence Festival in New Orleans just marked its 22nd year in July, it was time to head to Africa.
Q&A with an Essence Festival Star: DJ Black Coffee Shares His Favorite International Spots
R&B star Ne-Yo might have been the headlining act at the Essence Festival in Durban, South Africa, last Saturday, but many local attendees were more excited about a local boy taking the stage: Durban’s own Nkosinathi Innocent Maphumulo, better known to global house music fans as DJ and producer Black Coffee.
MPA Magazine Media Spotlight: LIFE Magazine and the Most Influential Photos of All Time
When TIME’s photo team set out to create a list of the 100 most influential photographs of all time, everyone involved knew it would be a massive undertaking. But the project truly took on a life of its own, as an international team of experts collaborated to tell the story of how the medium of photography has not only captured our world, but also shaped our history.
Major Changes Revealed Across Bloomberg
In a move that matches last week’s news of a global focus at Bloomberg Businessweek, Bloomberg Politics will have an international emphasis, and teams “will start designing a new, more globally oriented website, allocating [its] journalistic resources accordingly.”
Carine Roitfeld Finds a New Digital Home at Hearst
Roitfeld’s CR Fashion Book has inked a new digital partnership with Hearst and enlisted PubWorX to execute print production and distribution.
U.K. Perspective: Luxury Magazines Defy Print Market Gloom
Top glossy titles pull more readers and advertisers as fashion, arts and lifestyle content retains its shiny appeal.
Nikki Finke Battling Ex-Employer Over Noncompete Clause
Ian Mohr writes: "Nikki Finke hasn’t even written a word for Dan Abrams’ news site Mediaite after being hired this week, and already there’s controversy."
Clarification: The Economist Ads on MTA Don't Run on OutFront Kiosks
Why Journalism Layoff Season Could Be Worse in an Election Year
The Onion CEO to Head Ad Sales for Fusion Media Group
Deadline Hollywood Executive Editor Michael Cieply Reduces Role After 3 Months
Email Newsletters Have a Measurement Problem
Newspapers Sue FCC Over Cross-Ownership Rules
The Kelly Awards are given to agency creative teams, advertising clients and magazine media publishers whose campaigns demonstrate both creative excellence and effectiveness in meeting campaign objectives. Award categories include: Best Print Magazine Creative, Best Magazine Media Creative/Campaign and Best Custom Magazine Media Program. Winners will be announced at the American Magazine Media Conference in New York City on February 8, 2017. Deadline is January 6, 2017. Apply now!
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 08, 2017
Conrad New York
When TIME’s photo team set out to create a list of the 100 most influential photographs of all time, everyone involved knew it would be a massive undertaking. But the project truly took on a life of its own, as an international team of experts collaborated to tell the story of how the medium of photography has not only captured our world, but also shaped our history.
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