The Association of Magazine Media

Wednesday, November 16, 2016

Conclusion of Exigent Rate Case in U.S. Court of Appeals
Yesterday, the U.S. Court of Appeals in D.C. dismissed the Postal Service’s latest appeal, effectively sustaining the Postal Regulatory Commission’s termination of the 4.3% “exigent” rate surcharge in April of this year.
Gigi Hadid Covers Allure's First Augmented Reality Issue
Readers will be able to scan various pages throughout the magazine to get an interactive experience, whether it's taking a selfie alongside Hadid herself, shopping the collaboration or seeing behind-the-scenes video of the shoot.
Inside The Economist's efforts to monetize virtual reality
The Economist has released three VR pieces this year via its app. Each has explored different aspects of the medium, whether its virtual reality environments, live-action 360-video or animation. Now, it wants to incorporate VR into its sponsored long-form content produced by its Economist Films division.
People Magazine Trump Issue Racks Up Impressive Numbers
Single-copy sales over the weekend [for the Trump cover issue] were estimated to be 635,000-up by 20 percent from the same issue a year ago, according to one reliable newsstand source.
Bloomberg Expands to Africa
The regional edition of will feature content from Bloomberg’s seven bureaus in Africa and the company’s global team.
T: The NY Times Style Mag Expands to Spain and Singapore
Jumius Wong will serve as editor of the Singaporean edition and Andres Rodrigues will serve as editor of T Mag Spain.
Facebook Says It Found More Miscalculated Metrics
Facebook announced that it plans to take a number of steps aimed at assuaging advertiser and publisher concerns about how it counts how many people see its ads and content and where that data comes from.
Snap Inc. Files For IPO
Expected as early as March 2017, the social darling is hoping to raise upwards of $4 billion at a valuation of $25 billion to $35 billion, Bloomberg reports, citing sources.
You Can Now Manage Accounts on Facebook, Instagram and Facebook Messenger Via One App
Universal inbox will let marketers more easily take note of comments, reviews and direct messages being authored by consumers on Facebook, Instagram and Facebook Messenger. In addition, page managers can use their cursor to tap a user's profile and see his or her publicly available information, potentially giving businesses more insights on how to interact with the potential customer.
The Associate Member Spotlight: 4 Questions with Todd Krizelman, Chief Executive Officer, MediaRadar
Todd Krizelman was born and raised near the epicenter of technology innovation. Mr. Krizelman joined veteran web architect Jesse Keller to found MediaRadar in 2007. He previously co-founded one of the world’s first social media sites, and led the site from inception to taking it public on NASDAQ.
Opinion: Don't Fret About Fake Political News
Being a proficient news consumer can be as difficult a task as being a good news writer. Some non-discerning readers are more eager to share a hot story at the nail salon or the barber shop than a true one.
Joe Wiesenthal Takes New Role as Bloomberg Digital's Executive Editor of News
In his new position, Joe will help serve the news needs of the consumer audience and better coordinate with the rest of Bloomberg News, using his seasoned sense of reader tastes to expand audience.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

The famed dancer, who has been named Sports and Cultural Envoy by the Department of State, is in Cuba this week in an effort to promote cultural dialogue between the island and the U.S.