The Association of Magazine Media

*Agenda not final. Times may change. 

Monday, May 22 
2:00pm-9:00pm

Registration and Sponsor Showcase
Hosted by MediaWorks 360
Pacific Foyer
2:00pm-5:30pm

Welcome Networking Event
Sinder Lounge
4:00pm

Opening Night Cocktails and Dinner at TEN: The Enthusiast Network Headquarters
Hosted by Quad/Graphics
Experience an exclusive tour of TEN’s new headquarters where special guest Mike Benson will share how new media companies like Amazon are the new broadcast giants. 

Mike Benson, Head of Marketing, Amazon Originals
Edward Loh, Editor in Chief, Motor Trend and SVP, In-Market Automotive Content, TEN: The Enthusiast Network
6:00pm

 

Tuesday, May 23 
Morning Sessions | 7:30am-1:45pm

Networking Breakfast
Hosted by ZergNet
Bayview Ballroom, Penhouse Level

7:30am

Registration and Sponsor Showcase
Hosted by MediaWorks 360
Pacific Foyer

7:30am

Conference Welcome
8:30am | Sierra Ballroom

Scott Dickey, Chief Executive Officer, TEN: The Enthusiast Network
 

Leveraging Brand Momentum
MPA's CEO shares what she is hearing in the marketplace about magazine media brands, and why there is no better time to be part of this industry.

Linda Thomas Brooks, President and Chief Executive Officer, MPA — The Association of Magazine Media


The Bonnier Transformation Imperative
Bonnier Corporation has successfully redefined what a media company can be. CEO Eric Zinczenko will take us inside the company’s transformation and why it was imperative to evolve.

Eric Zinczenko, Chief Executive Officer, Bonnier Corp.


Keep it Loose, Keep it Tight: Publishing in the New World Order
Award-winning digital media leader KC Estenson discusses ways to effectively produce and distribute content in the always fast-paced and often frenetic environment of today’s multi-platform publishing world.

KC Estenson, Founder, Ametora, Inc. and former SVP and GM, CNN Digital

Coffee Break
Hosted by Gfk
Pacific Foyer | 9:50am

Stepping Up to the Challenged and Shifting Landscape
With passionate communities devoted to the Rodale suite of products, hear how the company responds to the changing landscape, while enriching its relationship with consumers. 

Beth Buehler, Chief Operating Officer, Rodale Inc. 
 

San Francisco Chronicle: A Story of Revenue Diversification
With a history of more than 150 years and numerous Pulitzer Prizes to its name, the San Francisco Chronicle has adopted fresh methods to successfully diversify its revenue streams to thrive in new and exciting ways.

Jeffrey M. Johnson, Publisher, San Francisco Chronicle
 

Big IDEAS Showcase: IMAG Brands Share Successful Case Studies
IMAG companies share case studies of their recent successes. Get ready to pick up ideas to bring back to your own team. 

Hosted by Alec Casey, Chief Marketing Officer, Trusted Media Brands, Inc.

Case studies will include:

#hemigram
Simon Leslie, Chief Executive Officer, Ink Global

5 Things with Hilton Dresden
Joe Landry, Executive Vice President, Publishing, Here Media

Aruba Tourism Authority Instagram Adventure
Maggie Gould Markey, Vice President, Marketing, AFAR Media

Catapult Goes to Cabo
Jon Dorn, Chief Innovation Officer, Active Interest Media

Fine Homebuilding ProHOME 
Renee Jordan, Senior Vice President and Group Publisher, The Taunton Press

Motor Trend OnDemand
Jonathan Anastas, Chief Marketing Officer, TEN: The Enthusiast Network

Moveable Feast with Fine Cooking: Cross Platform Development & Evolution
John Boland, Senior Vice President and Publisher, Fine Cooking

Museum Day Live! 
Amy Wilkins, Chief Revenue Officer, Smithsonian

Redefining Revenue Streams | Domino
Beth Brenner, Chief Revenue Officer, Domino

Take Action
Erin O'Mara, President, The Nation

TEN Integrates Advertising Workflow with Media Services Group Élan Software
Jeff Shine, Chief Executive Officer, Media Services Group


Networking Lunch
Hosted by CMG-Comag Marketing Group
12:15pm
Bayview Ballroom, Penthouse Level


Afternoon Sessions | 1:30pm-5:00pm

Winning in the Content Democracy
As the top creator, distributor, and owner of millennial focused digital content, Keith Richman of Defy Media explains how you can build digital brands and establish content franchises in today’s crowded media ecosystem.

Keith Richman, President, DEFY Media/SMOSH

Chasing the Challenge of Consumer Engagement
Agency experts share their perspectives on successful partnerships and consumer engagement- at the top of every marketer’s hot list. Find out how they get customers to embrace a brand.

Mark Brown, EVP - Managing Partner, Chief Strategy Officer, Canvas Worldwide
Jim Helberg, Executive Vice President and Chief Media Officer, RPA Advertising
Kristi Lind, Managing Director, OMD
Emma Witkowski, Managing Director, Digital Investment Lead, West Coast & Atlanta, Mindshare
Moderated by Eric Schwab, Chief Commercial Officer, TEN: The Enthusiast Network

The Atomized Audience
In today’s world, everything is niche; audiences are smaller and more defined, content is more focused and data is more precise. Learn how to better leverage consumer data -- and drive deeper and more valuable audience engagement.

Malcolm Netburn, Chairman and Chief Executive Officer, CDS Global
 

Culture, Innovation & Reinvention: The Story of Atlantic Media
A retrospective of Atlantic Media's last 10 years. How Atlantic Media uses brand proliferation, audience expansion, and product innovation to transform its business and build a platform for the next five years of growth.

Michael Finnegan, President, Atlantic Media
 


Coffee Break
Hosted by Gfk
3:15pm

 

Unlocking Growth Through Experimentation
Every brand wants to know the path to growth. Learn how to use experimentation to your advantage from none other than the Harvard Business Review.

Josh Macht, Executive Vice President, Product Innovation & Group Publisher, Harvard Business Review
 

Innovating for the 'Me First' Generations
Innovation is challenging. It’s even more challenging for traditional media companies in search of the coveted millennial audience. Hear how PressReader is closing the gap – and how you can, too.

Trevor Carroll, Manager, Content Partnerships, PressReader
 

Leading Legacy Brands into the Future: How We Transformed 220 Years of History into 100% Revenue Growth in 3 Years
With a recent round of acquisitions, The Hollywood Reporter-Billboard Media Group has staked its claim as the ultimate resource for consumers passionate about music and entertainment. Not to mention serving as the indispensable pipeline for industry power players.

John Amato, President, The Hollywood Reporter-Billboard Media Group


Facebook Best Practices for Publishers and Case Study
Facebook shares its playbook for customers on how to create and leverage content on Facebook Live, and in other ways, to engage consumers and grow audience. Including a real-life case study that you can adapt for your business.

Amy Hudson, Sports Media Partnerships, Facebook
Rob Shaw, Global Sports Media Partnerships, Facebook


Imagination Awards
6:30pm-9:30pm

Imagination Awards Cocktails
6:30pm-7:30pm
Bayview Patio, Penthouse Level

Imagination Awards Dinner and Ceremony
Hosted by ProCirc
Sierra Ballroom
7:30pm-9:30pm

 

Wednesday, May 24 
Morning Sessions | 7:30am-11:30am

Networking Breakfast
Hosted by West Linn Paper Company
Bayview Ballroom, Penthouse Level

Check-in and Sponsor Showcase

Hosted by MediaWorks 360

Welcome

Scott Dickey, Chief Executive Officer, TEN: The Enthusiast Network
 

IMAG Financial Benchmarking Study: Results and Insights for Enthusiast Brands
Findings and insights gleaned from the first IMAG financial benchmarking study. What are our member companies doing today, and where do they plan on going next?

Andrew Clurman, President and Chief Executive Officer, Active Interest Media


Own, Grow and Monetize Your Audience in Mobile
Learn how to directly monetize your brand’s mobile assets by tapping into like-minded audiences who share ideas, news and experiences.

Todd Ames, Chief Marketing Officer, Relevnt
 

The Data Transformation of America's Test Kitchen
With data at the hub of its multi-platform operation, America’s Test Kitchen shares its story of using data to transform everything from customer engagement to content.

David Nussbaum, Chief Executive Officer and Chairman of the Board, America's Test Kitchen

Coffee Break
Hosted by Gfk
9:30am

Hollywood Loves a Comeback Story: How Variety Fought Back to Retake it's Leadership of Entertainment Industry Journalism
In today’s age of fake news, sensational journalism and social media, hear how Variety's success story became the news.

Dea Lawrence, Chief Marketing Officer, Variety

Leadership Panel Discussion: Key Insights and State of the Business for 2017
The leaders of top independent brands discuss the secrets to their success, what keeps them up at night, and their predictions for the future.

Andrew Clurman, President and Chief Executive Officer, Active Interest Media
Dan McCarthy, Chief Executive Officer, The Taunton Press
Jeff Paro, President and Chief Executive Officer, OSG a division of KSE Media Ventures
Laura Simkins, Chief Operating Officer, AFAR Media
Jamie Trowbridge, President and Chief Executive Officer, Yankee Publishing
Moderated by Scott Dickey, Chief Executive Officer, TEN: The Enthusiast Network

Conference Close
Box Lunches to Go

Pacific Foyer | 11:15am