The Association of Magazine Media

IMAG CONFERENCE 2017

*Agenda not final. Times may change. 

Monday, May 22 
2:00pm-9:00pm

Registration
2:00pm-5:00pm

Welcome Networking Event
4:00pm-5:00pm

Opening Night Cocktails and Dinner at TEN: The Enthusiast Network Headquarters
Michael Benson, Head of Marketing, Amazon Studios
6:00pm-9:00pm

 

Tuesday, May 23 
Morning Sessions | 7:30am-1:45pm

Networking Breakfast

Conference Welcome
Scott Dickey, CEO, TEN: The Enthusiast Network

Message from MPA
Linda Thomas Brooks, President and CEO, MPA — The Association of Magazine Media

The Bonnier Transformation Imperative
Eric Zinczenko, CEO, Bonnier Corp.

YouTube Megabrand
Keith Richman, President, DEFY Media

Diversifying Revenue:Results of the 2016 IMAG Financial Benchmarking Study
Andy Clurman, President and CEO, Active Interest Media

Rodale's Strategy
Beth Buehler, Chief Operating Officer, Rodale Inc. 

San Francisco Chronicle: A Story of Revenue Diversification
Jeffrey Johnson, Publisher, San Francisco Chronicle

The Big IDEAS Showcase of 10 Success Stories/Case Studies
Hosted by Don Peschke, Founder, August Home Publishing

Networking Lunch


Afternoon Sessions | 1:45pm-5:00pm

An Agency Perspective – Speakers TBD

Knowing Your Audience
Malcolm Netburn, Chairman and CEO, CDS Global

Atlantic Media
Michael Finnegan, President, Atlantic Media

Unlocking Growth Through Experimentation
Joshua Macht, Executive Vice President and Group Publisher, Harvard Business Review

Keep it Loose, Keep it Tight: Publishing in the New World Order
KC Estenson, Founder, Ametora and Former Senior Vice President and General Manager, CNN Digital

Facebook Best Practices for Publishers
Amy Hudson, Strategic Partner Development, Facebook
Rob Shaw, Head of Strategic Partner Development, Facebook

Imagination Awards
6:00pm-9:00pm

Imagination Awards Cocktails
6:00pm-7:00pm

Imagination Awards Dinner and Ceremony
6:00pm-9:00pm

 

Wednesday, May 24 
Morning Sessions | 7:30am-11:30am

Networking Breakfast

Welcome
Scott Dickey, CEO, TEN: The Enthusiast Network

The Role of Data
Dan McCarthy, CEO, The Taunton Press

The Data Transformation of America's Test Kitchen
David Nussbaum, CEO and Chairman of the Board, America's Test Kitchen

Variety!
Dea Lawrence, CMO, Variety

State of the Industry + Key Priorities for 2017
Speakers to be announced

Conference Close

 

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