Friday, November 11, 2016
The Associate Member Spotlight: 5 Questions with Kris Nagel SVP, Worldwide Field Operations, Vindicia
Speaking on Known Unknowns, Mr. Nagel says, "Without a doubt, mobile is going to be the big win. The next generation of digital publishing offerings will need to be more oriented towards "information hubs" that combine magazine/newspaper content with current streams of information and video offerings that together drive much deeper consumer engagement. Monetization, subscription and recurring billing technologies must evolve to support this trend."
EW, W Magazine Take Top Honors at min’s Editorial and Design Awards
More than 100 major players from Hearst, Condé Nast, Meredith and other media companies came out in force for min’s Editorial and Design Awards breakfast today at the Yale Club in Manhattan. During the lively ceremony, held in the club’s rooftop dining room, honorees were recognized for outstanding achievements in two key areas: content and design.
MAZ Named One of the "Best Entrepreneurial Companies in America By Entrepreneur Magazine's 2016 Entrepreneur 360™ List
MAZ, recently featured as part of MPA's "Meet the Innovator" series, was recognized by Entrepreneur in their 2016 Entrepreneur 360 ranking along with scores of other dynamic companies from far-ranging sectors and parts of the emerging business economy devoted to innovation.
Glamour Magazine Revisits Landmark 1968 Cover
In 1968, Harvard undergraduate student Katiti Kironde won Glamour magazine’s “Best Dressed College Girls” contest. That dated terminology has since been updated to “College Women of the Year.”
Behind the Story: Women’s Health Magazine Tackles Sexual Assault
Women’s Health, in a new series, sought to put a human face to figures and data on sexual assault. The reporters in two pieces spoke to victims, experts and advocates with the goal of increasing awareness and improving education around these at times difficult topics.
People's Jess Cagle Talks About People Magazine's Role Against Gun Violence
People's editorial director Jess Cagle talks about People Magazine's role against gun violence in an interview at AOL HQ in NYC for BUILD Series.
Q&A with GQ Style's Will Welch
“There is no news section. If you want to know about what’s happening with the fashion houses or who the most stylish young band is, or what people wore at the New York City Marathon yesterday, I would happily direct you to GQStyle.com and our social feeds. What we are going to do in print is something that could only successfully live in print. We are going to use those pages to really do something that only works on the quarterly schedule that GQ Style is released in. I think it’s all about the width of throwing some, not all, but some magazine structure and thinking out of the window and saying, ‘what should print be now?’” says editor in chief, Will Welch.
InStyle Hosts Party to Celebrate the Golden Globes Season: Miss Golden Globe 2017 Named
Sophia, Sistine and Scarlet Stallone were named Miss Golden Globe 2017 at the HFPA/InStyle Celebrate 2017 Golden Globes event at Catch LA Thursday night. The distinction — dating back to 1963 — is traditionally awarded to the child of a prominent Hollywood actor or actress.
Free Pubs: A Rising Threat to Regional Magazines
John Palumbo writes: "Often when I query an advertiser about their decision to invest their dollars in a free publication, their first answer is that it was so cheap to do. I always follow with a series of questions like, “Who reads it? What kind of home do they live in? How often do they dine out, engage in philanthropic activity, and what kind of car they drive?” Usually they respond with a mumbled, “I dunno,” which prompts a very appropriate “you get what you paid for” analogy."
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit asmebestcovercontest.org (http://www.asmebestcovercontest.org/) for more information.
New York Observer Ending Print Edition
The Only Thing That Makes the Media Better Is Diversity
Adobe's Acquisition of TubeMogul: An Ad Tech Consolidation Tipping Point
Publishers Brace for What Happens If Facebook Stops Paying for Live Videos
Print Deadline Comes Back to Bite New York Times Magazine
New York Daily News Offers Buyouts
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
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