The Association of Magazine Media

Thursday, November 10, 2016

The Associate Member Spotlight: 5 Questions with Kris Nagel SVP, Worldwide Field Operations, Vindicia
Speaking on Known Unknowns, Mr. Nagel says, "Without a doubt, mobile is going to be the big win. The next generation of digital publishing offerings will need to be more oriented towards "information hubs" that combine magazine/newspaper content with current streams of information and video offerings that together drive much deeper consumer engagement. Monetization, subscription and recurring billing technologies must evolve to support this trend."
Fortune Names Zuckerberg Businessperson of the Year
“What makes him so effective as a businessperson? An examination of Zuckerberg’s management approach reveals that his success rests on three pillars: his unique ability to look into the future, his otherworldly consistency, and the business discipline he has nurtured in an industry quite often enamored of bright, shiny objects,” wrote Fortune editor Adam Lashinsky.
Q&A with National Geographic Explorer's Richard Bacon
Diane Clehane writes: "Having landed in New York just eight weeks ago with his wife and two small children, Richard is still trying to make sense of Manhattan’s social mores. Born in Britain, he spent the last year and a half living in Los Angeles (“The people are so easy there. The kids loved it.”) and confessed that he is a bit shell-shocked by New Yorkers’ outspokenness."
Jessie Heyman Joins InStyle
Heyman’s appointment as Digital Features Director is effective November 28. She’ll report to InStyle’s site director Ruthie Friedlander. Heyman has worked for Vogue, The Huffington Post and Harper’s Bazaar.
More on Nylon Media Forms Content Studio
“Nylon is emerging as a major player in the content space, and the appetite for 'more' originals from our audience has increased dramatically. As a result, we've carved out a unique, yet scalable space for ourselves in today's cluttered content landscape" stated Nylon Media president Jamie Elden.
This Magazine's Simple, Poignant Cover Remembers the Paris Attacks of a Year Ago
Zeit evokes powerful emotions with a ticket stub: The cover was shared yesterday by deputy chief editor Matthias Kalle on Twitter. The frame of the magazine has been used in its entirety to resemble a ticket stub from the Eagles of Death Metal concert that took place during the shootings, where 90 people lost their lives.
Twitter’s Chief Operating Officer to Step Down
On Wednesday, Twitter said that Adam Bain, its chief operating officer, plans to leave the company. Mr. Bain was well liked by Wall Street for building up and running Twitter’s once fast-growing advertising business.
The Sports Illustrated Swimsuit First Lady
The SI assignment was Melania’s highest-profile U.S. modeling job up to that point. She was also featured in a follow-on 2001 SI Swimsuit Calendar, alongside the likes of Heidi Klum and Molly Sims.
ANA Tells Members How President Trump Might Help Marketers
Mr. Trump may name a Supreme Court justice and agency commissioners favorable for advertising, the Association of National Advertisers said.
Jennifer Aniston’s Most Memorable Magazine Covers
New York Times & Wall Street Journal Prepare to Slash Entertainment Coverage and Staff As Print Ads Vanish
Lagardère Magazine Publishing Revenues Drop 8.2% in Q3
Politico Founder Jim VandeHei Adds to His Startup
Demand Media Rebrands to Leaf Group
How Publishers Are Using Slack Bots Internally and Externally
The Forces That Drove This Election’s Media Failure Are Likely to Get Worse
In Britain: Make Google and Facebook Pay for Public Service Reporting?
Open to all MPA members, come have breakfast and see the presentation that has been traveling the country promoting the power of magazines.
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.