The Association of Magazine Media

Wednesday, November 9, 2016

The Associate Member Spotlight: 5 Questions with Kris Nagel SVP, Worldwide Field Operations, Vindicia
Speaking on Known Unknowns, Mr. Nagel says, "Without a doubt, mobile is going to be the big win. The next generation of digital publishing offerings will need to be more oriented towards "information hubs" that combine magazine/newspaper content with current streams of information and video offerings that together drive much deeper consumer engagement. Monetization, subscription and recurring billing technologies must evolve to support this trend."
Infographic: Surprising Magazine Media Stats - By the Numbers
Playboy finds growth on the newsstand, and many other figures and data across several titles and publishers.
Inside SELF’s Digital Evolution
Q&A with executive digital director, Carolyn Kylstra: SELF recently launched its redesigned website with the future of the brand in mind. That is, this was not just an effort to add new bells and whistles or test out some trendy new tech features, instead it was a strategic plan for how the brand will grow over the next several years.
This Magazine Subscription Has No Co-Pay
Long before Al Gore invented the internet, magazine publishers honed the art of meeting ratebase without actually receiving money for the magazines -- by delivering to hair salons and doctors' waiting rooms, letting people use frequent-flyer points to subscribe, and offering huge commissions to independent agents.
Sweet, Everlane Test Snapchat Shopping Work-Around
Snapchat channel Sweet partnered with Everlane to test a way for customers to customize and buy a bag.
How National Geographic and other Publishers Repurpose Video for Multiple Platforms
When National Geographic launched “Wild Life with Bertie Gregory,” a new digital series on Vancouver Island’s predators, for its Nat Geo Wild channel, there were YouTube videos at the hub, supplemented by videos specifically created for Snapchat, Facebook and Instagram.
The Atlantic Launches Women + Leadership Documentary Series
The five-episode “Women + Leadership” series is part of the brand’s ongoing editorial coverage of gender issues in print, digital, and video. “This fall, we wanted to do a series looking at how female trailblazers in male-dominated fields navigate leadership roles,” says Kasia Cieplak-Mayr von Baldegg, executive producer of video at The Atlantic.
How Complex Media Sees Future of Unique Content
Q&A with Mark Ecko and Rich Antoniello about the future and increasingly important role of original content across platforms.
minOnline Reports Recent People Moves in Magazine Media
New York publisher Larry Burstein steps down after 13 years; Teen Vogue has a new head of revenue; Allure has a new digital associate beauty editor; Martha Stewart Living has a new executive editor; has a new senior executive editor; Modern Luxury Hawaii has a new editor in chief, and more...
Women’s Health's Rachel Zalis Looks Back at First Lady Fashion
Women’s Health magazine contributor and style expert Rachel Zalis appeared on Access Hollywood to discuss iconic first ladies and their impact on fashion.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
Mr. Magazine™ Celebrates More Magazine Anniversaries
Professor Husni writes "And the list continues to grow and Mr. Magazine™ is celebrating right along with these great titles as they reach milestone anniversaries! There aren’t too many other media that can boast about the longevity of their product the way the magazine industry can. Not a radio show or TV show or an Internet site has the power of the printed word!"
The Hoaxes, Fake News and Misinformation We Saw on Election Day
Business Insider Closes Comments
In Praise of Smart Senseless Commercials
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

In GQ U.K., Stuart McGurk: "We spoke to the producer of the first episode of BBC's Planet Earth 2 about how the bits that were too horrific to show and the iguanas that got away..."