The Association of Magazine Media

Tuesday, November 8, 2016

Several Magazine Media Notables in Adweek's Top 50
Time Inc. COO Jen Wong, Bloomberg Media's Global chief revenue officer Keith Grossman, Hearst Magazines' Chief content officer Joanna Coles, and Hearst Magazines Digital Media President Troy Young are profiled throughout this year's elite ranking of CEOs, COOs, CMOs, CROs, and many other influential executives.
Women's Media Editors Discuss Their Campaign, #ourvotecounts
Amy Keller Laird, editor in chief of Women’s Health; Emma Gray with Huffington Post Women; Lauren Williams of Essence; and Dana Points, editor in chief of Parents join an esteemed panel of top women’s media editors as they discuss how this year’s election will impact women's issues at AOL HQ in NYC for BUILD Series.
Fashion Election: CFDA/Vogue Fashion Fund Names 2016 Winners
Laura Vassar and Kristopher Brock of Brock Collection were chosen as the CFDA/Vogue Fashion Fund's newest winners.
Condé Nast’s Teen Vogue Frequency to Go from Monthly to Quarterly Beginning in 2017
Condé Nast today announced an investment in Teen Vogue’s digital, video and social content and introduced a larger collectible quarterly print format. The new frequency is designed to capture key audience moments relevant to young readers’ lives. The first issue, focused on young love, will be released in the spring of 2017. Additionally, Amy Oelkers has been promoted to head of revenue for Teen Vogue, reporting to Jim Norton, chief business officer and president of revenue for Condé Nast. The appointment is effective immediately.
Self Magazine's Snapchat Takeover Wants to Help You Have the Best Week Ever
"Even the most motivated woman has a day where she feels like eating some cupcakes while drinking a couple glasses of wine." Joyce Chang, the editor in chief of Self magazine.
Nylon Media to Launch Studio for Programming and Live Events
Kristin Welton will run the operation as VP of Nylon Studios, reporting to company President Jamie Elden. As the magazine’s director of Events & Partnerships, Welton has been responsible for gatherings at Fashion Week, Coachella and SXSW.
In Rolling Stone Defamation Case, Magazine and Reporter Ordered to Pay $3 Million
After deliberating for less than two hours on Monday, the jury of eight women and two men decided that Ms. Erdely was liable for $2 million of the total, and Rolling Stone and Wenner Media for $1 million. In her suit, filed in May 2015, the administrator, Nicole P. Eramo, had asked for $7.5 million in damages.
Time Inc. and Newhouse Create Summer Internship Program for Underrepresented Students
The internship program was created by Melissa Chessher, chair of the magazine department; Lisa Arbetter ’89, editor of Time Inc.’s StyleWatch; and Cheryl Brody Franklin, director of the Newhouse in New York City program.
Runner's World Cover Photo Winners Inspire
ABC's Amy Freeze introduces the two winners of this year's Runner's World cover search; Watch their story and check out the race day interviews.
The Associate Member Spotlight: 5 Questions with Kris Nagel SVP, Worldwide Field Operations, Vindicia
Speaking on Known Unknowns, Mr. Nagel says, "Without a doubt, mobile is going to be the big win. The next generation of digital publishing offerings will need to be more oriented towards "information hubs" that combine magazine/newspaper content with current streams of information and video offerings that together drive much deeper consumer engagement. Monetization, subscription and recurring billing technologies must evolve to support this trend."
Why Rachael Ray Cooked Up a Batch of Home Furnishings She Actually Designed Herself
Ray is no stranger to extensions of her brand, which already includes cookbooks, a magazine, a line of cookware and her own brand of dog and cat food.
Bustle's Bryan Goldberg: "There’s Still So Many Dollars Trapped in Print"
Bryan Goldberg says "Print is still a good business. It used to be an amazing business. Some of the bigger magazine companies haven’t transitioned as fast as they should have because there’s still so many dollars trapped in print.”
More on Dolly Parton Interviews Reese Witherspoon for InStyle
Daily Front Row's Kristen Heinzinger writes "In an out of the ordinary interview, country music phenom Dolly Parton talks to InStyle’s December cover star Reese Witherspoon, following the second leg of her Pure & Country tour, where Witherspoon and her friends were amongst the many fans in the crowd. They discussed being a “true Southern girl,” standing up to “bull donkeys,” and more."
Alicia Machado Penned an Original Blog Post for Women’s Health
Alicia Machado wrote a blog post for Women’s Health on how she developed body positivity after public insults during her tenure at Miss Universe.
Media’s Next Challenge: Overcoming the Threat of Fake News
Jim Rutenberg writes "The election news bubble that’s about to pop has blocked from plain view the expanding financial sinkhole at the center of the paper-and-ink branch of the news industry, which has recently seen a print advertising plunge that was “much more precipitous, to be honest with you, than anybody expected a year or so ago,” as The Wall Street Journal editor in chief Gerard Baker told me on Friday."
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
Instagram's Ad Business Is on a Rapid Trajectory
The company is on track to bring in more than $1.85 billion in ad revenues worldwide. Being owned by Facebook makes it easy for advertisers to extend their buys, but ad performance on Instagram is mixed—and Snapchat is stealing some of its thunder.
Pop-Up Magazine Doing “Live Magazine” Tour, Coming to NYC Soon
Live Video Takes Center Stage on Election Day
Several Publishers on Medium Have Seen Their Traffic Drop
Print Newspapers Are Dead? Not After Historic Elections
Vice Expands to Indonesia
Marriott Rolls Out Digital Magazine
Facebook Hit with Civil Rights Lawsuit Over Race-Based Ad Targeting Options
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

In GQ U.K., Stuart McGurk: "We spoke to the producer of the first episode of BBC's Planet Earth 2 about how the bits that were too horrific to show and the iguanas that got away..."