The Association of Magazine Media

Monday, November 7, 2016

The Media Chart: Fashion Magazines Report Audience — Baseball Swings a Ratings Resurgence
Cosmopolitan leads the fashion category with 32 million in total cross platform audience. Marie Claire grew the most with a 59% year-over-year growth in total 360 audience for September 2016. Read more to see who else made the top ten in fashion.
Jury Finds Reporter, Rolling Stone, Wenner Media Responsible for Defaming U-Va. Dean
The 10-member jury concluded that the Rolling Stone reporter, Sabrina Rubin Erdely, was responsible for defamation, with actual malice, in the case brought by Nicole Eramo, a U-Va. administrator at the time of the article’s publication.
New York Magazine Publisher, Larry Burstein Steps Down After 13 Years
“What I’ve done is take a print title with a small circulation and turn it into a media property with 30 million people looking at seven sites,” Mr. Burstein said. “I myself was transformed from a print sales guy into someone who understood the new media world.”
Rodale Tries an "eMail Paywall" for Ad Block Users and Others
Since August, it’s been serving messages requiring people to enter email addresses to see content. They’re appearing on the sites of Rodale’s popular health and fitness titles, including Men’s Health, Women’s Health and Runner’s World, in front of what Rodale deems premium content, which could be nutrition tips or an exercise plan.
TEN Adds Fuel to Events
TEN: The Enthusiast Network is doubling down on this natural affinity with a significant expansion of its automotive events business, the publisher of Motor Trend and Automobile magazines announced this week.
Cosmopolitan Joins Forces with TV Land on a Creative Multi-Platform Push
The multi-platform campaign running from October through December includes print, digital and on-air elements. Among the highlights: a two-part guide to modern dating in the November and December issues of Cosmo’s print edition, as well as a Facebook Live coverage from both inside the “Younger” fashion closet and from the red carpet of its September 28 season premiere. Michelle Spinale, VP, Consumer Engagement & Consumer Marketing, Hearst fills us in...
The Economist Ditches Pinterest and Tumblr, Renews Focus on LinkedIn
“From day one, it was a struggle,” said Denise Law, community editor at The Economist. “We found it difficult to articulate what our raison d’être for Pinterest was. It’s not the place to share serious content; it’s more where people go to share ideas.”
The Associate Member Spotlight: 5 Questions with Kris Nagel SVP, Worldwide Field Operations, Vindicia
Speaking on Known Unknowns, Mr. Nagel says, "Without a doubt, mobile is going to be the big win. The next generation of digital publishing offerings will need to be more oriented towards "information hubs" that combine magazine/newspaper content with current streams of information and video offerings that together drive much deeper consumer engagement. Monetization, subscription and recurring billing technologies must evolve to support this trend."
At the Newsstand: Magazines and Thanksgiving
Food & Wine, Martha Stewart Living, Southern Living, Country Living, The New Yorker, and TIME are among the titles reviewed by the New York Post staff.
Chicago Cubs Players Land on Cover of Sports Illustrated
Chicago Cubs first baseman Anthony Rizzo and third baseman Kris Bryant — who combined for the final out in the dramatic Game 7 World Series victory over the Indians grace the cover of the upcoming Sports Illustrated issue, which editors rushed to newsstands on November 4, —five days early.
More on the Women’s Health and RAINN Survey Findings
Women’s Health editor in chief Amy Keller Laird appeared on The Doctors to discuss the results of a survey which found a shocking number of patients had been sexually abused at the doctor’s office.
Q&A with InStyle's Laura Brown
Rachel Zoe gets to know InStyle Editor in Chief Laura Brown with a series of fun, off-beat, rapid-fire questions ranging from coffee filters, exercise, favorite TV shows, and even asks the always divisive "Biggie or Tupac" question.
Food Network Magazine's Maile Carpenter Takes on Seasonal Trends in a Q&A
"I’m going to get in trouble for saying this publicly, but I’ve never been a fan of pumpkin pie. I love the flavor, just not in pie form, so the pumpkin spice craze is perfect for me: I get to have the flavor of pumpkin pie in every other form (doughnuts, lattes, cookies, cakes), and by the time Thanksgiving rolls around, I’ve had my fill and can eat apple pie instead."
An Online Chat with Sophie Donelson of House Beautiful Magazine
"Our monthly Paint column in House Beautiful is HUGE in this November issue, packed with ideas. It’s the #1 most popular column in the magazine and I count myself as one of the MANY staffers who have relied on this for ALL our own choices at home!"
Rising Stars: How Saveur’s Dan Dao Maintains His Editorial Hunger
As a writer, no one’s going to care as much about your work as you do. That’s the best advice Dan Dao has gotten working in the media industry and he’s taken it with him current role as deputy digital editor of Saveur.
Magazine Media 360° September 2016 Data Available
Today, MPA released the Magazine Media 360° Brand Audience Report for September 2016 showing that total audience is up 6.7% over a year ago. The report also reveals that mobile web growth is the biggest indicator of overall audience growth. Of the 89 brands that experienced total audience growth, 83% of those brands increased their average mobile web audiences in September. Conversely, of the 43 brands whose total audience declined over the same period, 60% reported declines in mobile web audiences. As in prior reports, the video platform continues to grow by double digits as well. In this most recent report, 60% of the participating brands now generate reportable video audiences. Only 30% of the participating brands had reportable video data two years ago. The print platform, which includes digital editions, is holding steady with a slight 1.2% increase.
The Atlantic Swaps Culture Editors
Jane Yong Kim takes over on the digital side for Sarah Gilbert.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
More on InStyle's December Issue
The exclusive Reese Witherspoon Dolly Parton interview coming in the new issue InStyle already has people talking.
How Six Editors of Color Actually Beat Dark Circles
Chrissy Rutherford Senior Fashion Editor,; Julee Wilson Fashion & Beauty Director, Essence and; Nicole Chapoteau Accessories Director at Allure; Jessica Cruel Senior Editor, Beauty & Style, at; and Holly Carter Beauty Director, StyleWatch.
Predictions 2017: No Rest for the Weary in the Media Industry
How Publishers Are Trying to Monetize Instagram
What Online Publishers Are Trotting Out on Election Night
Here's (Some) of the Best Political Journalism of 2016
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Ellen Degenres, BD Wong, Tom Ford, Pedro Almodovar, Don Lemon, Isaac Mizrahi, Jillian Michaels, and scores of many other soon-to-be household names make up OUT magazine's OUT100 for 2016.