The Association of Magazine Media

Friday, November 4, 2016

The Associate Member Spotlight: 5 Questions with Paul Canetti, CEO, MAZ
"We've been working with magazine publishers for over six years to create and execute killer mobile strategies. Next year smartphones turn 10 years old – mobile can't just be a checkbox any more, it must be looked at as a central pillar of your business going forward." -Paul Canetti, CEO, MAZ
MPA: Mobile Is Key Driver of Magazine Audience Growth
Sara Guaglione writes, "The report revealed that magazine brands’ growth on mobile Web resulted in overall audience growth. Of the 89 brands that experienced total audience growth in the report, 83% of those brands saw an increase in their average mobile web audiences in September."
Magazine Media 360° September 2016 Data Available
Today, MPA released the Magazine Media 360° Brand Audience Report for September 2016 showing that total audience is up 6.7% over a year ago. The report also reveals that mobile web growth is the biggest indicator of overall audience growth. Of the 89 brands that experienced total audience growth, 83% of those brands increased their average mobile web audiences in September. Conversely, of the 43 brands whose total audience declined over the same period, 60% reported declines in mobile web audiences. As in prior reports, the video platform continues to grow by double digits as well. In this most recent report, 60% of the participating brands now generate reportable video audiences. Only 30% of the participating brands had reportable video data two years ago. The print platform, which includes digital editions, is holding steady with a slight 1.2% increase.
The Difficulty of Driving Subscriptions Through Apple News
The Economist published around 15 stories to Apple News a day. About seven are free to access; the rest are behind a paywall, which costs £44.99 for three months ($56.06). Other partners that were announced for the subscription feature, like National Geographic, are only putting two pieces a week behind a paywall. For these publishers, it is too soon to share data on Apple News. Others have grumbled that traffic has been underwhelming.
Meredith Digital Partners with The Trade Desk on Programmatic Shopper Marketing Media
Meredith Corp. on Thursday announced a partnership with The Trade Desk, Inc. to launch a programmatic approach to digital shopper marketing. At launch, The Trade Desk will have exclusive access to Meredith’s programmatic shoppable display inventory on Allrecipes.com, which has more than 45 million monthly unique visitors, along with other Meredith sites, including Bhg.com, Shape.com, and MarthaStewart.com.
Sports Illustrated Celebrates Cubs Win with Special Cover
Sports Illustrated executive editor Stephen Cannella stated: “Cubs fans have been waiting 108 years for this, so we figured it was only right to let them see their team on the cover of Sports Illustrated as World Series champions as soon a possible. A historic moment deserves a unique and historic issue of SI.”
Q&A with Teen Vogue's Phillip Picardi: Why Creating Niche Communities for Specific Verticals Is in Fashion
You probably refer to young people as Millennials, but Phillip Picardi, digital editorial director at Teen Vogue, created his own term for the coveted demo. He calls them the “Yes, AND” generation.
More Exclusives from InStyle's December Issue and Cover with Reese Witherspoon
Reese Witherspoon on Having a Career and Being a Mom: ‘It’s Good for Kids to See Women Working and Being Successful’ Reese Witherspoon has some very sage advice about starting your own business.
WSJ Magazine Parties at Innovators Awards
The party welcomed the likes of Tom Ford, Naomi Campbell, Alexander Wang, David and Lauren Bush Lauren, Colin Firth, Ai Weiwei, Melinda Gates and Abel Tesfaye (aka The Weeknd). Partygoers would be ushered onto the second floor of the MoMA for a seated dinner, in which presenters would honor seven “innovators” across the categories of architecture, art, design, film, food, music and philanthropy.
Changes at The New Yorker
New Yorker editor David Remnick announced in a memo that John Bennet is retiring and Deirdre Foley-Mendelssohn has joined the magazine.
Megan Morgan, Wife of Comedian Tracy Morgan, Talks to Essence Magazine
On Page 3, The New York Post reports Mrs. Morgan's perspectives on how the deadly crash that nearly claimed the performer's life figures into his outlook, and how it may even find its way into his on-stage material.
At the InStyle Awards: Keith Urban & Nicole Kidman "Connected at the Hip"
Contrary to media speculation, Keith Urban and Nicole Kidman did not look like a couple whose marriage was on the rocks at the InStyle Awards held at Los Angeles’ Getty Center on Oct. 24.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit asmebestcovercontest.org (http://www.asmebestcovercontest.org/) for more information.
Edições Globo Condé Nast Appoints Daniela Falcão Managing Director
Meet Exuberance Magazine, Targeting Affluent LGBTQs
Cabana Magazine Features Nine Schumacher Fabric Covers in Latest Issue
Northstar Travel Group Acquires Ryan Solutions
Look Out, Amazon Kindle Unlimited! Scribd Adds Magazines to eBook Service
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

Ellen Degenres, BD Wong, Tom Ford, Pedro Almodovar, Don Lemon, Isaac Mizrahi, Jillian Michaels, and scores of many other soon-to-be household names make up OUT magazine's OUT100 for 2016.

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