The Association of Magazine Media

Wednesday, November 2, 2016

Magazine Media 360° September 2016 Data Available
Today, MPA released the Magazine Media 360° Brand Audience Report for September 2016 showing that total audience is up 6.7% over a year ago. The report also reveals that mobile web growth is the biggest indicator of overall audience growth. Of the 89 brands that experienced total audience growth, 83% of those brands increased their average mobile web audiences in September. Conversely, of the 43 brands whose total audience declined over the same period, 60% reported declines in mobile web audiences. As in prior reports, the video platform continues to grow by double digits as well. In this most recent report, 60% of the participating brands now generate reportable video audiences. Only 30% of the participating brands had reportable video data two years ago. The print platform, which includes digital editions, is holding steady with a slight 1.2% increase.
GfK MRI: Watches Lead Top-Noted Ads in Finance Magazines
Multi-page ads produced five out of the six top-performers in reader recall for June 2016 finance titles, according to GfK MRIs Starch Advertising Research. The top performer—Cartier Watches’ Drive De Cartier—was also the lone single-page ad of the month. The campaign was recalled by 90% of readers surveyed.
Facebook Sued Over Inflated Video Ad Metrics
Three marketers who say they purchased video ads on Facebook have sued the social networking service for allegedly providing incorrect metrics about the length of time users spent watching video ads.
Conde Nast Tests New Form of Augmented Ads, Enabled Through Print
Print-triggered augmented reality advertising is coming to VR headsets. HTC has just launched a new capability that can integrate physical print content into virtual reality environments.
Sports Illustrated and Fox Sports Team up for Facebook Live Videos
“Live @ the World Series” comes less than a month after Fox Sports and Sports Illustrated announced an advertising partnership under which both companies’ web properties were rolled up into a larger digital network. The arrangement also opens up the ability for both companies to share content made by the other — and to explore ways both can work on original video for digital platforms.
New York Magazine Turns a History of Shopping Recommendations into a New Online Revenue Stream
“Service journalism is part of New York’s DNA,” said David Haskell, New York’s deputy editor. “The idea over its entire history is that the city is vast and thrilling and overwhelming sometimes, and there’s a lot of usefulness that can come from smart, direct, witty advice about how to navigate it properly.”
House Beautiful's Sophie Donelson Looks Back at 120 Years
House Beautiful, which debuted in 1896, still has a print circulation of 816,000, but like most publications, it has expanded its online efforts to reach readers. It has nearly 7 million Facebook followers and 1 million on Instagram.
The Associate Member Spotlight: 5 Questions with Paul Canetti, CEO, MAZ
"We've been working with magazine publishers for over six years to create and execute killer mobile strategies. Next year smartphones turn 10 years old – mobile can't just be a checkbox any more, it must be looked at as a central pillar of your business going forward." -Paul Canetti, CEO, MAZ
An Outstanding October: 32 New Magazines; and 91 Special Issues, Annuals and Bookazines
Launches are up against the same period year over year, with Meredith's Magnolia Journal, and Christopher Kimball's Milk Street debuting on newsstands.
Scribd Adds Unlimited Access to Bloomberg Businessweek, New York, TIME, and Many Time Inc. Titles
Starting this month, what's being added to the subscription-based reading service is unlimited access to publications Bloomberg Businessweek, Fortune, Money, New York, People and Time. The magazines are a value-add and won't bump the existing $8.99 monthly fee.
Condé Nast and Time Out on Why They Are Opening Restaurants
Condé Nast recently launched a string of up-market international cafés, clubs and bars using its magazine brand names; a Vogue pop-up café in London and set up more permanent fixtures in Kiev, Dubai and Moscow. Consumers can also visit a ‘GQ bar’ in Dubai and a ‘Tatler club’ in Moscow.
Women’s Health and RAINN Collaborate on Survey Findings: Doctors Sexually Abusing Patients Widespread
Sexual abuse by physicians happens shockingly often. And while their victims suffer years of physical and emotional fallout, most doctors go unpunished. WH investigates how to protect yourself from white-coat crimes.
Architectural Digest's Amy Astley Debuts December's Issue
Editor in Chief Amy Astley reveals Architectural Digest's December issue featuring the White House private quarters of the Obama family.
Atlantic Re:think Uses New Video Platform for Jaguar Campaign
Two weeks ago, Atlantic Re:think unveiled the first segment of an ambitious three-part campaign called “The British Impact” in support of the Jaguar F-PACE SUV, the brand’s first SUV.
Cobie Smulders Writes about Her Women's Health Cover
Actor Cobie Smulders explains how posing topless for a special issue of Women's Health helped her open up about her cancer battle.
InStyle's Kahlana Barfield Brown on The Today Show
Fashion and beauty editor at large, Kahlana Barfield Brown shows us sweaters for every occasion this fall on morning TV.
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
MPA Magazine Media Spotlight: Tommy Hilfiger Visits Hearst Tower for Hearst Master Class with Esquire's Jay Fielden
Yesterday, Tommy Hilfiger visited Hearst Tower for a Hearst Master Class and stopped to admire the HearstLive installation featuring Harper's BAZAAR’s story on his partnership with Gigi Hadid.
National Geographic Fellow Owes It All to an Anteater
Christopher Kimball Shifts His Culinary Worldview with New Milk Street Magazine
The PG-13 Reporters Covering an R-Rated Election
How Editors Can Make Analytics Work to Their Advantage
Five Insights for Transitioning from Legacy Media to Multimedia
Bustle Names Wagenheim CRO, Looks to Diversify Revenue
New Zealand Fashion Magazine Lands Naomi Campbell
The New York Times Taps Samsung to Launch Immersive 360-Degree Video Journalism Project
Thomson Reuters to Cut 2,000 Jobs
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Yesterday, Tommy Hilfiger visited Hearst Tower for a Hearst Master Class and stopped to admire the HearstLive installation featuring Harper's BAZAAR’s story on his partnership with Gigi Hadid.