The Association of Magazine Media

Tuesday, November 1, 2016

AMMC 2017 — Early Rate Ends Today!
Early registration rate and discount ends today - Register yourself and your colleagues and guests Now!
Charles Townsend Retires from Condé Nast as Chairman
“The business world is hard at work reinventing itself. Every sector, every established company, is radically adjusting to the new economic order and the transformation to digitally driven connections with clients and consumers. Condé Nast is no exception.” -Charles Townsend, chairman of Condé Nast.
Magazine Launches Different Perspective on What It Means to Be a Little Girl: Q&A with With Kazoo Magazine Founder, Erin Bried
“It does feel like a radical thing to do at this moment, for sure. But I think kids in particular still crave, and in fact, require printed material. There are statistics from the American Academy of Pediatrics that children have on average seven hours of screen time per day, which is insane. No parent wants that for their child. And I don’t think it’s satisfying for kids either; it’s not engaging. And I know this is true of my daughters; kids like to have that tactile sensation; they like to turn and feel the pages and see the bright colors. And also go back to stories over and over again, without all those annoying popup ads and the low-battery lights; all of those things.” Erin Bried
The Associate Member Spotlight: 5 Questions with Paul Canetti, CEO, MAZ
"We've been working with magazine publishers for over six years to create and execute killer mobile strategies. Next year smartphones turn 10 years old – mobile can't just be a checkbox any more, it must be looked at as a central pillar of your business going forward." -Paul Canetti, CEO, MAZ
More on Hearst Magazines Digital Media and A+E Networks Partner on Digital Video Distribution
“This partnership allows us to amplify an advertiser’s narrative beyond our own distribution network,” says Todd Haskell, senior VP, chief revenue officer, Hearst Digital Media. “These videos will bring the authority and credibility of our editorial brands, along with an organic advertiser integration, into a perfectly aligned block of A+E programming.”
National Geographic's Week of Living Fabulously
While eliminating the word “channel” from the name of a TV channel might seem somewhat odd (or perhaps unnecessary), one attendee at a lunch NatGeo put on for the press last Tuesday noted that National Geographic magazine dropped the word “magazine” from its name in 1959 and no one seems to have noticed. This attendee happened to be the magazine’s editor in chief, Susan Goldberg.
Epicurious Remade Its Mobile App to Show More "Food P0rn" Video
Epicurious is going to be publishing 10 recipe videos a day, and disseminating them as ads on social media. Those videos, which cover everything from DIY Twix bars to tequila shrimp, will end with a button that, when clicked, directs viewers directly to the app store to download the new version of the app.
The Vanguard Women in Media Season 1, Episode 2
This episode of The Vanguard: Women in Media explores the women of the print industry. Newspaper journalist Jill Abramson, The New Yorker Magazine cartoonist Liza Donnelly, Essence magazine’s editor in chief Vanessa Deluca, and Latina magazine’s editor at large Verky Baldonado.
Runner's World's Jessica Murphy Discusses the Brand Ahead of NYC Marathon
First Managing Director of Runner's World Jessica Murphy says, "The managing director role is a role that [focuses on evolving and expanding] the Runner's World footprint—to think through how the brand becomes more than the magazine and the website, becomes a brand in and of itself."
ASME Best Cover Contest 2017: Enter Now!
The ASME Best Cover Contest 2017 Call for Entries has been posted. The ASME Best Cover Contest 2017 honors magazine covers published between January 1, 2016, and December 31, 2016. The contest comprises two sets of awards: the ASME Best Cover Awards and the ASME Readers’ Choice Awards. Each cover entered in the Best Cover Contest is eligible to win both a Best Cover Award and a Readers’ Choice Award. Visit ( for more information.
TIME Hires 5 and Promotes 1
Among the people moves at the TIME magazine media brand; a digital operations editor, a deputy editor for Motto, an audience strategy operations manager, a senior audience strategy editor, a news editor, and two reporters.
Martha Stewart Living Names Executive Editor
Meredith Corporation has named Jennifer Tung executive editor of Martha Stewart Living. Tung most recently served as editorial director for non-fiction at Ballantine Books, a Random House imprint.
MPA Magazine Media Spotlight: Maura Lynch of Women's Health Joins Andrea Grymes of CBS 2 News
Giggling can help your overall health? Apparently laughter increases blood flow to the brain... Women's Health Lifestyle and Beauty Director Maura Lynch several shares tips for boosting and creating instant energy as winter approaches.
Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat
Christopher Heine writes "Since its debut in 2010, Instagram has accrued an impressive 300 million daily users. But with the ascendancy of 4-year-old Snapchat, which now boasts 150 million fans and counting, Instagram is looking over its shoulder."
U.S. Judge Dismisses Part of Lawsuit over Debunked Rolling Stone UVa Story
A U.S. federal judge on Monday dismissed part of a $7.9 million defamation lawsuit against Rolling Stone magazine filed by a University of Virginia administrator over a debunked story.
D Magazine Readers Split on November Cover
Op-ed: Time to Retire the Term "Programmatic
Publishers Confess Their Biggest Concerns
Native Ads Will Provide 25% of Ad Revenues by 2018, Says Media Association
Carine Roitfeld and Stephen Gan Part Ways
How Stuff Works' Jason Hoch: There Is No Podcasting Bubble
Wall Street Journal Feels the Pain
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Giggling can help your overall health? Apparently laughter increases blood flow to the brain... Women's Health Lifestyle and Beauty Director Maura Lynch several shares tips for boosting and creating instant energy as winter approaches.