The Association of Magazine Media

Monday, October 31, 2016

The Associate Member Spotlight: 5 Questions with Paul Canetti, CEO, MAZ
"We've been working with magazine publishers for over six years to create and execute killer mobile strategies. Next year smartphones turn 10 years old – mobile can't just be a checkbox any more, it must be looked at as a central pillar of your business going forward." -Paul Canetti, CEO, MAZ
The Media Chart: The Walking Dead Kills It - Sports, Parent and Youth Titles Report Audience
ESPN The Magazine wins the Sports category with a cross platform audience 102.3 Million; But Runner's World grew the most at an increase of 50% -while it celebrates its 50th anniversary -how about that? Parents dominated its category, -While Teen Vogue grew faster than all of its competition in the rankings. Read more...
At the Newsstand: Simple Running Tips
Runner’s World, Runner’s World U.K., Trail Runner, and Triathlete are among the magazine titles reviewed by New York Post staff.
Mr. Magazine’s 30 Hottest Launches of 2016
Professor Husni "In reaching my decision on what makes a magazine “hot,” by far the number-one criteria point is the audience’s reaction to that magazine. How did the overall marketplace react and how did its intended audience respond to it? And, just as important, how did the industry behave toward it?"
The New Yorker Reboots "Goings on About Town"
“Goings on About Town” has been part of The New Yorker since Harold Ross produced the first issue of the magazine in February 1925, according to editor David Remnick.
Is Magazine Binging a "Thing" Yet?
In recent years, Netflix-style, all-you-can-read models from companies like international distributor Magzter and the U.S. magazine publisher joint venture Next Issue/Texture appear to be gaining traction. But are Netflix and Spotify binging behaviors, which are key to this model’s success, applicable to magazines?
Magazine Editors Take a Stand
From InStyle's cover with Michelle Obama, to various "firsts" across many titles regarding endorsements, this has been an active and groundbreaking season for many magazine editors.
The Economist Gives the Statue of Liberty a Makeover
For their story “Liberty Moves North,” the magazine has added to the Statue of Liberty a maple leaf and hockey stick. As you might imagine, this Statue of Libert-eh is noteworthy news in Canada.
Barbara Kruger Creates New York Cover for Its Election Issue
For the cover of New York’s Election Issue, New York turned to the artist Barbara Kruger, who had created such a memorable cover for the magazine title the week of Eliot Spitzer’s resignation.
Essence's Vanessa De Luca Talks About the October Issue Featuring the First Couple
Vanessa De Luca talks about the historic cover and First Lady Michelle Obama’s legacy on MSNBC.
Harvard Business Review, Reducing Print Frequency, Looks for Best New forms for the Magazine Online
As the subscription-based Harvard Business Review drops from 10 print issues a year to six in 2017, it’s looking for those new formats through six new online series, each of which will be a multi-day, multimedia package organized around a single concept.
Q&A with StyleWatch's Erin Sumwalt on Fall Fashion Trends
Fashion Director, Erin Sumwalt: "Gorgeous and wildly romantic, wine is a color that’s universally flattering. It looks dramatic with navy, modern with camel or chocolate, and dreamy with pops of pink."
Essence Festival Durban South Africa November 8th
Listen to a Q&A with The Reverend Al Sharpton in which he talks about his upcoming appearance at the inaugural Essence Festival Durban.
Publishers Reconsider Sponsored Links
Chris O'Shea writes "Media outlets are growing tired of sponsored links. The main reason is that in a time when more people than ever doubt the media’s legitimacy, the links can sometimes lead to incorrect or even offensive articles."
More from the InStyle Awards
Model Jordan Dunn was photographed at the recent 2nd annual InStyle Awards in Los Angeles.
Rolling Stone's Jann Wenner Apologizes to Ex-UVA Dean; Still Disagrees with Decision to Retract
Rolling Stone publisher Jann Wenner apologized in a deposition to the former University of Virginia dean who is suing the magazine for defamation — but said he disagreed with the decision to retract the entire campus-rape story, it was revealed Friday.
Facebook Lets Advertisers Exclude Users by Race
"Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. Facebook’s ad platform now guesses at your race based on your behavior... -Imagine if, during the Jim Crow era, a newspaper offered advertisers the option of placing ads only in copies that went to white readers. -That’s basically what Facebook is doing nowadays." report Julia Angwin and Terry Parris Jr.
ELLE Brazil Showcases Another Transgender Model
U.K. Print Advertising Standing Up to “Challenging Backdrop”
Ad Industry to FCC on Privacy Rules: You Got It Wrong
Turkey Sacks 10,000 More Civil Servants, Shuts Media in Latest Crackdown
The Reigning Absurdity in the Digital News Economy
More Wretched News for Newspapers As Advertising Woes Drive Anxiety
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

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