The Association of Magazine Media

Friday, October 28, 2016

The Associate Member Spotlight: 5 Questions with Rob Ristagno of The Sterling Woods Group
"Winning requires diversification of digital revenue streams. I firmly believe publishers have a major advantage here, provided they leverage their two largest assets: exceptional content and a loyal audience." -Rob Ristagno, founder and CEO, The Sterling Woods Group.
Hearst Magazines Digital Media and A+E Join Forces
The deal means themed, co-branded ads will run on A&E, Lifetime, History, FYI and Viceland. The ads will also run on HMDM brands, like, and more.
Conde Nast International's Wolfgang Blau: "You Can’t Win a Race for Reach"
Condé Nast International’s chief digital officer, Wolfgang Blau, notes that Vogue does not have to be gigantic to be very influential; For too long, too many were “drunk on reach” and forgot to focus instead on deeply understanding their readers.
Inside Vogue’s Multiyear Global Digital Investment
Seeking more efficiency, Conde Nast International is centralizing Vogue digital’s global editorial teams. It’s starting with visual runway content, which can cross borders without translation. It will also migrate all titles to a new CMS platform.
The Economist Kicks Off DRTV Campaign in the U.S.
Sara Guaglione writes ""The Economist" is tackling the U.S. market with a new direct-response television (DRTV) campaign to air around the U.S. presidential election. D Media, an IPG Mediabrands direct-response agency based in New York, led the media buy, which was delivered through a network of national cable partners."
More on Quartz Launches Two Email Newsletters for Lifestyle, Spanish Speakers
Quartzy,' a weekly email newsletter, is focused on culture, fashion, food, travel, art and personal care. Quartz also launched its first non-English language product, in the form of a newsletter called 'La Agenda.
From Martha Stewart’s Fifth Annual American Made Summit: Jessica Alba and Martha Stewart Want to Get into the Same Business
Having expanded her line of safe baby products to include everything from household cleaners to beauty products, Alba and Stewart are already competitors in several categories. But, they might just have one more (friendly) rivalry ahead.
Photographer Helps TIME Magazine Frame Teenage Depression
For this week’s Time magazine cover story by Susanna Schrobsdorff about the topic, L.A.-based photographer Lise Sarfati spent an hour at home with each of the article’s three female subjects (two live in Maine, the other in California.)
15 Artists Designed Political Posters for W Magazine’s 10th Anniversary Art Issue
"On the occasion of W Magazine’s 10th anniversary art issue, arts and culture director Diane Solway commissioned 15 artists to design political campaign posters in response to the presidential race. And with election day fast-approaching, the magazine’s new series couldn’t be more timely." Rain Embuscado.
How Cigar Aficionado's David Savona Spends His Downtime
When not traveling for business or pleasure, Savona, who has been with the magazine since 1995, oversees the editorial staff at Cigar Aficionado as well as its website and two newsletters, Cigar Watch and Cigar Insider.
More on the November Cover of Essence with Gabrielle Union and Its Exclusives
Birthday girl and current Essence cover subject Gabrielle Union appeared at a movie screening alongside glam pal Keri Hilson.
The FCC Just Passed Sweeping New Rules to Protect Your Online Privacy
Brian Fung and Craig Timberg report: "Federal officials delivered a landmark ruling in favor of online privacy Thursday, limiting how Internet providers use and sell customer data, while asserting that customers have a right to control their personal information."
ANA Vows to Fight "Misguided" Broadband Privacy Rules
"ANA is committed to seeing these rules undone, either by court challenges or action on Capitol Hill to reverse this extreme overreach by the agency," —ANA.
MPA Magazine Media Spotlight: Martha Stewart Admits She's Sexted During a Game of "Never Have I Ever"
“Martha, you’ve sexted? Do you know what that is?” Ellen DeGeneres asked Stewart who quickly clapped back with, “I have used technology for a lot longer than you have, Ellen.”
Salma Hayek GQ Mexico Cover Justifies All the Verbs
Davler Media Coming Out with LGBT Magazine Next Year
Vine's Time Has Come -And Gone!
"It’s a Self-Esteem killer:" Influencers Are Unhappy with Snapchat’s Removal of Autoplay
Facebook's Fake News Problem Won't Fix Itself
Wretched and Anxious: The State of the Newspaper Business
It’s Official: Everybody Hates Advertising
Fox Sports Is Running Native TV Ads During the World Series
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

“Martha, you’ve sexted? Do you know what that is?” Ellen DeGeneres asked Stewart who quickly clapped back with, “I have used technology for a lot longer than you have, Ellen.”