The Association of Magazine Media

Thursday, October 27, 2016

BIA/Kelsey: Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018
"It's part of a digital transformation of local-focused ads in communities across the country, and risks sidelining traditional print ads." Writes Suman Bhattacharyya in Ad Age.
Hearst Previews New Content and Sponsorship Opportunities at MagFront: New Food Magazine Might Be in the Works, Too
For Hearst Magazines president of marketing and publishing director Michael Clinton, getting the editors involved in selling their own content has been integral the MagFront equation. "Whether you're an author or a playwright or an actor or an editor, it's been so interesting to see how the creative class has become very invested in the commercial success of their endeavors," he said. "I think our editors have really led that charge in [the magazine] world."
Runner's World Survey: Running While Female - More than Half of Young Women Joggers Get Harassed
More than half of female joggers over 30 have been harassed, often sexually, according to a Runner’s World report shared exclusively with The New York Daily News.
How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time: It Helps That She Was an Early Adopter
In the first test kitchen, 40 or so gold ticket summit participants watched as Stewart and Geoffrey Zakarian, a chef, TV host and father of three (including Madeline), baked maple-pecan shortbread cookies, which were crumbly, sweet and as perfect as you'd expect a recipe from Martha Stewart to be. Another 57,000 people watched live on Facebook.
Good Housekeeping’s Lori Bergamotto on Wendy Williams for Halloween DIY
Good Housekeeping’s style director Lori Bergamotto was on Wendy Williams for a segment entitled “How You Gluein’” where Lori shared easy DIY Halloween ideas, including a gold pumpkin wreath, black lace pumpkins and cheesecloth ghosts.
The Associate Member Spotlight: 5 Questions with Rob Ristagno of The Sterling Woods Group
"Winning requires diversification of digital revenue streams. I firmly believe publishers have a major advantage here, provided they leverage their two largest assets: exceptional content and a loyal audience." -Rob Ristagno, founder and CEO, The Sterling Woods Group.
MPA Magazine Media Spotlight: Are The Economist's Magazine Covers a Contrarian Indicator?
In The Economist, Citigroup analyses the magazine's own covers as a test of market mood...
Longevity and History in Magazines: The Celebrations Continue…
Professor Samir Husni writes: "Among those celebrating this week are Wine Spectator that launched in 1976 with an initial investment of $40,000. A bonus reprint of that first issue is included inside the 40th anniversary. The magazine today has an audited circulation of 391,000 and a readership of 3.2 million."
Michael Luo to Join The New Yorker
Mr. Luo said that leaving the Times after 13 years was "an incredibly difficult decision" — but that he feels like he’s moving from the “best newspaper in the world” to the “best magazine in the world."
Playboy Wins $7 Million Jury Verdict Against Play Beverages/CirTran Beverage
Following a full trial, the jury issued a complete victory to Playboy on all counts. The jury found that PlayBev/CirTran committed counterfeiting and willful trademark infringement and engaged in willful deceptive practices.
Vogue Eyes "Digital Natives" As It Enters Middle East Market
Vogue entered the Middle East market on Tuesday with Vogue Arabia, setting its eyes on a fast-growing luxury market Bain estimates will be worth up to $276 billion this year.
How Vice Leverages Data to Blaze New Trails
Earlier this month, Vice launched a daily HBO show “Vice News Tonight,” published the premiere episode of Vice Founder Suroosh Alvi’s 5-part documentary special “Terror,” and relaunched vicenews.com.
How Rolling Stone Might Win Its High-Stakes Libel Case
Lawyers for Rolling Stone are surely playing a form of courtroom chess as the magazine defends itself in a Virginia court over its notorious University of Virginia story.
Hearst Purchases Camp Systems for $2 Billion
Filipino Magazine Channels Demi Moore’s Famous Vanity Fair Pose
Verizon: Yahoo Name Isn't Going Away
Groupon Is Buying Main Competitor LivingSocial
Four Main Obstacles That Brands Have to Overcome in Adopting VR
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

In The Economist, Citigroup analyses the magazine's own covers as a test of market mood...