The Association of Magazine Media

Wednesday, October 26, 2016

The Ellies Make Switch to Luncheon
The National Magazine Awards (AKA "The Ellies") is returning to its daylight roots. After a decade as an evening event, the 2017 Ellies will be held as a luncheon on Feb. 7 at Cipriani Wall Street.
Q&A with Oprah Winfrey: Editor Lucy Kaylin Interviews the Media Icon
When Oprah Winfrey took to the stage on Tuesday to give a talk to Hearst employees, there was nothing particularly surprising in what she said, yet, in true Oprah style, the words seemed to carry a kind of heft, or deeper meaning.
National Geographic Unveils Upcoming Global Rebrand, "Further" Tagline
With the addition of the new tagline “Further,” the rebrand will affect all aspects of the company, including the visual presentation of the global channels in 171 countries, the iconic magazine, NationalGeographic.com, all of the company’s social and digital platforms and the National Geographic headquarters in Washington, D.C.
The Cover Story: Latina (Celebrating 20 Years!)
The front of the issue features a mosaic of every single cover in the brand’s history, coming together to depict a portrait of one of its community’s most beloved stars, Selena.
Quartz Is Launching "Quartzy," an Email Newsletter Focused on Lifestyle and Travel: Shinola Will Be the First Advertiser
Beta versions of the newsletter have included stories about a Brazilian graffiti art show in Manhattan, David Chang's "unified theory of deliciousness" and how to use "fashion math" to upgrade a wardrobe.
The Associate Member Spotlight: 5 Questions with Rob Ristagno of The Sterling Woods Group
"Winning requires diversification of digital revenue streams. I firmly believe publishers have a major advantage here, provided they leverage their two largest assets: exceptional content and a loyal audience." -Rob Ristagno, founder and CEO, The Sterling Woods Group.
MPA Magazine Media Spotlight: Behind the Scenes at Hearst Magazines' Fourth Annual MagFront
Hearst Magazines’ President, Marketing and Publishing Director Michael Clinton hosted the fourth annual MagFront at Hearst Tower Tuesday morning. The event featured sneak peaks of 2017’s most exciting content from Hearst's 21 print magazine titles and additional digital media brands.
Amy Adams, Lupita Nyong'o, Kristen Stewart Shine at Elle Women in Hollywood Awards
Kristen Stewart quoted Charles Bukowski, Lupita Nyong'o got choked up, and Ben Affleck surprised Anna Kendrick.
Much More on the 2016 InStyle Awards
InStyle Awards fete fashion's finest, including Nicole Kidman, Tom Ford, and Priyanka Chopra at the Getty Center.
Nineteen Magazines for People Who Eat, Cook, or Grow
When it comes to deciding what is for dinner, eaters’ decisions can be determined by more than taste alone. Food choices affect the environment, the economy, health, social justice, politics, and more. Luckily, there are a number of magazines that can help all of us make better food decisions.
Bonnier Names Doug Evans Director of Business Development
“This position was created to take full advantage of the synergies between Bonnier's traditional legacy media properties and the company's live events,” Evans told Publishers Daily in an email.
National Geographic Partners Adds Two Executives
National Geographic Partners has named Jill Cress CMO and Rachel Webber executive vp of digital product.
Money Names Adam Auriemma Digital Editor
Money has named Adam Auriemma editor of Money Digital. Auriemma most recently served as deputy editor of Fusion.
Woman’s Day's Taryn Mohrman on The TODAY Show
Woman’s Day lifestyle director Taryn Mohrman appeared on the TODAY to share ideas on how you can take traditional pumpkin carving to a whole new level, with 6 DIY jack-o-lantern designs.
Rolling Stone Fact-Checker Regrets Flaws in UVa Campus Story
James Warren writes, "A key magazine fact-checker testified that she was confident about the piece before it ran, only later coming to regret grotesque flaws that were detailed in a formal Columbia Journalism School critique."
The Future of Publishing: Form, Functional and Fashionable
Piet van Niekirk writes "With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat."
Three Ways Publishers Are Bringing Sophistication to E-Commerce
With Daily Fantasy Sports Bubble Bursting, FanDuel and DraftKings' Ad Spend Has Vanished
Publishers Can Conquer AdBlock with Email Marketing
How IDG Approaches Editorial Strategy
Modern Luxury Names Three New Editors
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

Hearst Magazines’ President, Marketing and Publishing Director Michael Clinton hosted the fourth annual MagFront at Hearst Tower Tuesday morning. The event featured sneak peaks of 2017’s most exciting content from Hearst's 21 print magazine titles and additional digital media brands.