The Association of Magazine Media

Tuesday, October 25, 2016

GfK MRI Readership Study: Summer Heats Up for Sports Magazines
Sports titles performed extremely well at the peak of the summer season, according to the GfK MRI Issue Specific Readership study. In July, three of the four magazines that scored the highest IS score of 140 were sports brands; they were: Dirt Rider, Runner’s World, and Salt Water Sportsman.
The Media Chart: CBS Dominates TV Viewing, Women's Lifestyle Magazines Top Ten
Better Homes and Gardens ruled the August ranking in this category at 48 million total cross platform audience, -but Good Housekeeping grew the most year over year with a 24.4% increase in total audience. Read more to see which other magazine media brands made the top ten.
2nd Annual InStyle Awards at the Getty Center
Shailene Woodley exudes Hollywood glamour; Nicole Kidman, Tom Ford feted at the glamorous event.
Yankee Magazine and WGBH Launching New Travel/Lifestyles Show
Yankee magazine and Boston’s public television station, WGBH, are teaming up to launch a new travel and lifestyles show exploring New England. “Weekends With Yankee” is set to premiere nationwide on public television stations in April 2017.
Cosmopolitan Introduces Its Column-Inspired Book
It’s the signature column of Cosmopolitan magazine, and now it’s a book. The “Cosmopolitan Bedside Astrologer: Finding your Star Power” made its debut at Soho’s Handy Liquor Bar last week, and around 100 industry insiders from air, water and earth signs were in attendance.
Economist Group Acquires Signal Noise to Disrupt Visual Data Storytelling for Its Clients
Elena Sukacheva, EVP and managing director, content solutions and global events at The Economist Group, said: “Marketers choose The Economist Group because we tell engaging stories using facts and data—the sort that provoke meaningful conversations with key audiences. Signal Noise, with its mix of technical and creative talent, will enable us to step up the innovative and disruptive quality of the visual data storytelling we produce for our clients.”
The Associate Member Spotlight: 5 Questions with Rob Ristagno of The Sterling Woods Group
"Winning requires diversification of digital revenue streams. I firmly believe publishers have a major advantage here, provided they leverage their two largest assets: exceptional content and a loyal audience." -Rob Ristagno, founder and CEO, The Sterling Woods Group.
Marketers and Magazines
Magazine Media Professionals pictured from: Bloomberg Pursuits, People en Espanol, Esquire, Vanity Fair, and more.
5 Things You Didn’t Know About the New Cosmopolitan Boss
Michele Promaulayko returns to Cosmopolitan Magazine as its new editor-in-chief and takes over as editorial director of Seventeen from content-maven Joanna Coles. (Promaulayko was executive editor of Cosmopolitan from 2000 to 2008.) Here are five things you might not know about the new media queen...
Architectural Digest Names Interview Editor Keith Pollock Senior Executive Director of Digital
Pollock will serve as Architectural Digest’s senior executive director of digital, a role that entails expanding the title’s digital footprint. Pollock became Interview’s editor in chief in early 2014. Prior to that, he was co-editor in chief of DuJour and editorial director of Elle.com.
More on Laura Brown’s Vision and Strategy
“Going forward, in terms of design, it will be refreshed,” Brown says. “It needs to be somewhat bolder in terms of readability.” These changes will come next year. “If we were going to put the magazine in restaurant language, February will be the soft opening and March will be the full buffet,” she jokes.
MPA Magazine Media Spotlight: People
Former President George W. Bush and his wife, Laura, gathered their closest friends under a starlit Texas sky and officially two-stepped into the seven-decade club over the weekend: Their birthday photo album was shared exclusively with PEOPLE.
InStyle's Breakthrough Style Star Priyanka Chopra
"The only way to wear clothes is to feel your best - you can't overthink it." she tells PeopleStyle.
A Print (U.K. Newspaper) Publishing Reality: Advertisers, Not Readers, Are the Customers
Roy Greenslade writes "What really hurts is the lack of sufficient advertising to turn a profit. And the motivation of a publicly quoted company is not about serving readers, but about serving advertisers."
Spin Promotes Amazon’s "Good Girls Revolt" with One-Time Revival of Print Magazine
The digital music mag, which ceased print publication in 2012, this week is releasing a singular print edition sponsored by Amazon to promote original drama series “Good Girls Revolt” set in the late ’60s.
Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
J. Walter Thompson decided that rather than publishing another study bogged down by numbers and graphs, it would present the information in a way that more brands and consumers could actually understand —in a women's print magazine. JWT isn't alone in its foray into magazine publishing. Huge launched its own digital magazine, Magenta, in early October while R/GA continues to invest resources into its own title, FutureVision, which will be getting a print and digital redesign with the release of its Nov. 4 issue.
Preview: The State of the Media Industry 2017 Report - Full Release Wednesday
Vogue Paris, Swarovski Set Collection
Digital Publishing: What Hyperlocal Can Teach Newspapers
Business Insider Launches Markets Data Site with Help from Axel Springer
Is Media Bias Really Rampant? Ask the Man Who Studies It for a Living
Twitter Planning Hundreds More Job Cuts As Soon As This Week
The New York Times Is Buying The Wirecutter for More than $30 Million
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

Former President George W. Bush and his wife, Laura, gathered their closest friends under a starlit Texas sky and officially two-stepped into the seven-decade club over the weekend: Their birthday photo album was shared exclusively with People.