The Association of Magazine Media

Friday, October 21, 2016

The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
Bloomberg Businessweek Shuffles the Newsstand Deck
The magazine covers (and one newspaper) arrayed around the vendor are in fact Bloomberg’s “pastiche” versions of popular titles like People, Wired and The Economist. These same items appear in larger form inside the issue. "Think of it as a little reminder that magazine journalism —whether you consume it on paper or an iPad—remains an important tool for understanding what’s going on in the  world." Says editor in chief, Ellen Pollock.
How InStyle Picks the Most Stylish Women of the Year
Eric Wilson tells Fashionista how its annual "50 Best Dressed" list and upcoming "InStyle" Awards come together.
Q&A with W's Stefano Tonchi and Lucy Kriz
“I want to say that it’s very interesting how you have a certain backlash for everything digital when it comes to celebrities. And we see celebrities who are kind of stepping back from social media. Think about Jennifer Lawrence who doesn’t do any social media; a lot of celebrities don’t do it. So, when we do something special in print for a cover story and they agree to it; that makes print very powerful. Still, one of the biggest stories of last year is the Caitlyn Jenner cover and article in Vanity Fair and it was in print. She could have done it on a digital platform with a much larger audience, but guess what; she did it in a printed magazine.” Stefano Tonchi, editor in chief.
W Magazine Turns to Snapchat Discover to Reach Young Readers
For its 10th anniversary art issue, W Magazine features two social media darlings on its cover: Kendall Jenner and Gigi Hadid. But rather than a typical celebrity photo shoot, the pair are wearing prosthetic noses and animal ears, against a highly retouched background.
A Brief Convo on The Economist’s Snapchat: Lydia Kaldas Discusses Reaching Millennials
The Economist has moved onto Snapchat, using quick, sharp storytelling in an attempt to woo an audience of Millennials. This is the latest launch in the brand’s “Read, Watch, and Listen” strategy, through which The Economist content is distributed to new channels.
W Magazine Unveils the Cover of it 10th Anniversary Art Issue
For W Magazine's 10th anniversary art issue, you've never seen Kendall Jenner or Gigi Hadid like this before — mostly because they've been transformed by artists Ryan Trecartin and Lizzie Fitch. For the editorial, titled "Placebo Pets," the supermodel duo have their faces warped in various ways, as "Snapchat animal filters come to life," according to W.
MPA Magazine Media Spotlight: Remembering David Bunnell (1947-2016), The Maverick Who Helped Invent Tech Media
In FastCompany, Harry McCracken writes: "Bunnell died on Tuesday evening at his home in Berkeley, California, at the age of 69. I worked PC World for 13 years, and though I arrived years after he left, he was an inspiration to me in ways that went far beyond him having created the publication that gave me a livelihood. Above all, he was a guy who saw technology as a tool for human beings."
Gretchen Carlson Covers TIME
“I think this [sexual harassment in the workplace] is happening every single day to women in all walks of life and in all different types of corporations,” said Carlson. “I’ve heard from so many women, from Wall Street to a tiny little town in Alabama. It’s everywhere. We need more women in higher roles, because the tone for sexual harassment would no doubt be different.”
Fortune Redesigns Logo!
In a post about the new look, Fortune creative director Paul Martinez explained that the magazine made the move “To reflect our working thesis, which we outlined in November, that every aspect of business is about to change, creating what we call the ’21st Century Corporation.'”
A New Editor in Chief at Field & Stream Doesn’t Mean a New Set of Values
Field & Stream is one of the oldest continuously-published magazine brands in the U.S., but it isn’t resting on its laurels. That’s where recently-hired Colin Kearns comes in.
Bonnier Adds New Sales Role
Bonnier Corporation has named Doug Evans director of business development in its events division, a new role at the company.
Kenzo Designers Carol Lim and Humberto Leon, Sat Down with InStyle’s Eric Wilson for a Q&A
Carol Lim and Humberto Leon Talk Kenzo x H&M Collaboration: international press gathered at H&M headquarters in NYC to get the lowdown on the collection from Kenzo designers Carol Lim and Humberto Leon.
At The New Yorker Festival, Non-Subscribers Outnumber Brand Devotees
“It’s an editorial outgrowth of what we do,” publisher Lisa Hughes tells Folio:. “You gotta believe that the editorial staff of The New Yorker has their hand on the pulse of what’s cool. Our writers are out there, they know what’s coming up and what’s interesting.”
Photos from the People en Espanol Festival
Lin-Manuel Miranda quoted at last weekend's historical two-day festival of panels, music, and events.
Rolling Stone Reporter Admits She Made Mistakes in "Jackie" Story
Sabrina Rubin Erdely takes stand in defamation trial and says she overlooked key details in process of reporting on story about the University of Virginia.
On the Hunt for Direct Audience Connections, Publishers Turn to Desktop Push Notifications
Vice Starts Revamping Garage Magazine
Print Newspaper Advertising Woes Are Getting Worse
Hackers Take Down Twitter, Reddit, Many Other Sites
Donald Trump's Lack of Ad Spending Is Leaving a Hole in Local Media's Pocket: Hillary Clinton and Local Races Picked up Some of the Slack
The Onion Peels Off a Fusion Election Special
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.

In FastCompany, Harry McCracken writes: "Bunnell died on Tuesday evening at his home in Berkeley, California, at the age of 69. I worked PC World for 13 years, and though I arrived years after he left, he was an inspiration to me in ways that went far beyond him having created the publication that gave me a livelihood. Above all, he was a guy who saw technology as a tool for human beings."

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