The Association of Magazine Media

Thursday, October 20, 2016

Q&A with Meredith's Jon Werther: Millennial Trends, Ad Effectiveness Programs
Jon Werther, president of Meredith's National Media Group, answers queries about guaranteed ad effectiveness programs, the future of print, and more.
Barron's Is After Millennials with Barron's Next
Barron’s has rolled out a digital offshoot, Barron’s Next, which traffics in quick analysis, video, and a custom-built stock index it hopes will give millennials an easy way to understand the economy and begin to take their first steps as investors.
"They Have the Advantage:" What Snapchat's New Deal Means for Media
Sahil Patel writes "Snapchat’s new terms will have a seismic impact on media companies that have dedicated significant resources to Discover. While a licensing fee means guaranteed income, it also means a ceiling on how much money publishers can make on Discover."
Q&A with Entertainment Weekly's Chris Rackliffe
There’s still a lot of debate when it comes posting frequency on social. But Chris Rackliffe, director of social media & brand partnerships at Entertainment Weekly, doesn’t think you should limit your posts if you have engaging content.
Q&A with Guideposts' John Temple
"I know it goes against every publishing convention, but I just think print has a lot of viability still. My plan is for Guideposts to launch a new magazine every two years.” Says John Temple, president and CEO, Guideposts.
How O, The Oprah Magazine's Jayne Jamison Spends Her Downtime
Jayne Jamison, doesn’t have to go beyond the confines of Hearst Tower for book recommendations. “Working for Oprah, book selection is easy!” says the SVP/Publisher and CRO, O, The Oprah Magazine. When not overseeing advertising and marketing initiatives, and developing strategies to drive revenue through print, online and partnerships, Jamison is an avid reader.
The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
Sports Illustrated Tips Off NBA Website With Russell Westbrook, Dwayne Wade
Richard Horgan writes: "If the first three days of content for The Crossover are any indication, this SI destination for “all things basketball” is going to be an essential bookmark for NBA fans."
Frankfurt Book Fair 2016: Bonnier CEO Touts Stories, People
Overall, Bonnier is one of the world’s largest conglomerates in publishing, comprising more than 250 brands in 14 different countries. “You may not know it, but Bonnier — a Swedish conglomerate— is actually the third largest publisher in Germany,” said Mr. Wischenbart.
Barbara Kopple Doc to Stream on Time Inc. Websites
“FutureWork,” a four-part series from Barbara Kopple about the new realities of work in America, will be shown on the and sites. The films were funded by WorkingNation which tries to educate viewers on workplace issues.
MPA Magazine Media Spotlight: GQ Style and
Kendrick Lamar talks to Rick Rubin about “Alright,” Eminem, and Kendrick’s next album... "Believe it or not, Kendrick Lamar and Rick Rubin had never met before GQ Style brought them together. We knew the conversation would inspire us, but we never thought it would compel them to go straight into the studio together."
Free? Don't Kid Yourself - How Publishers Have Gotten Smart About Paid Content
In this post-paid media world, 40% of millennials personally pay for news. What are they paying for? Read more and discover how publications are converting, engaging and retaining today’s readers according to Scott O'Neill.
Internet Mysteries: Where Does the Disappearing Ad Dollar Go?
Mike Smith, svp of advertising platforms at Hearst’s Core Audience, was more adamant that (the recently cited) the Guardian example isn’t representative of the industry.
New IAB Standards Promise Major Ad Shakeup
Platform Publishing Presents Challenges to Publishers' Mobile Design
Lindsay: When Do the Benefits of Customer Analytics Justify the Loss of Privacy?
Reality Check on the Promises and Pitfalls of New Technology
Jump Giga Magazine Ends, Successor Magazine Revealed
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Kendrick Lamar talks to Rick Rubin about “Alright,” Eminem, and Kendrick’s next album... "Believe it or not, Kendrick Lamar and Rick Rubin had never met before GQ Style brought them together. We knew the conversation would inspire us, but we never thought it would compel them to go straight into the studio together."