The Association of Magazine Media

Wednesday, October 19, 2016

Snapchat Wants to Stop Sharing Ad Revenue with Its Media Partners
Evan Spiegel has a new deal for Discover channel publishers: We pay you up front, and we keep all the ad money.
Did Facebook Just Deliver a Crushing Blow to Native Advertising?
For publishers, sharing native ads (or “branded content,” in Facebook parlance) now comes with a caveat: They have to tag the brand in the post...
Magazines Can Now Enter All Pulitzer Categories
"The board made its decision last week after two years of experimentation. Two journalism categories were open to magazines in 2015, five this year. New Yorker staff writers had three finalists during that time, and two of them won Pulitzer Prizes this year."
Matt Bean’s Vision for Men’s Health: Big Data and Entrepreneurship
After a four year stint at Time Inc. — which included stops at Sports Illustrated, Entertainment Weekly, and most recently, a senior leadership role as SVP of editorial innovation — Matt Bean has returned to Rodale to take over as editor-in-chief of Men's Health, the brand at which he launched his career a decade ago as an associate editor.
Food & Wine Is Taking Over Barclays Center for a Weekend-Long Culinary Festival: The Event Will Launch in February
Food & Wine is giving readers the chance to experience the brand in its own backyard with the launch of its new Brooklyn Food & Wine Festival. The three-day event, produced in partnership with Brooklyn Sports & Entertainment, will take place at the Barclays Center on Feb. 17 and 18.
The Associate Member Spotlight: Five Questions with PressReader's Nikolay Malyarov
Among Mr. Malyarov's compelling responses: "The core to any publisher’s motivation should be to put readers first in action, and not just in words. Publishers need to revise their business models, invest in quality journalism, tear down paywalls and amplify discoverability through digital distribution methods and really engage their readers in a participative user experience, and not a one-way journalistic and advertising monologue."
Time Inc. EVP and CFO Jeff Bairstow Stepping Down
“Jeff has led many of our key initiatives, beginning with our separation from Time Warner and securing financing from the investment community, to the monetization of real estate assets, driving key acquisitions and divestitures, growing our India operation to an industry-leading center of excellence and working closely with Marcus Rich to drive the successful turnaround of Time Inc. UK,” Battista says in a statement.
Condé Nast Names Edward Cudahy CTO
Condé Nast has promoted Edward Cudahy to chief technology officer. He most recently served as the company’s vp of engineering.
MPA Magazine Media Spotlight: A New Emblem for the New Good Housekeeping Consumer
Over 107 years after the launch of the iconic Good Housekeeping Seal, Registered Dietitian & Nutrition Director Jaclyn London talks the GH Nutritionist Approved Emblem & the GH Institute Food & Nutrition Brand Lab.
New Maria Rodale Cookbook Goes Back to Basics
"I really wanted to show people that anyone can cook and that cooking from scratch is the most delicious way," Rodale says.
Christopher Kimball’s Milk Street Magazine Releases First Issue
The next act for Christopher Kimball, who is no longer at America’s Test Kitchen and Cook’s Illustrated, is the new Christopher Kimball’s Milk Street Magazine, named for the Boston address of his new venture, which also includes a cooking school and media studios.
Harvard Business Review Built a Bot on Slack that Delivers Workplace Advice
HBR decided to use Slack’s “Slackbot” automated-assistant feature to deliver a collection of 200-plus best-practice articles on topics ranging from how to deal with a narcissistic boss to how to respond when an employee gives notice.
Hearst’s Julie Clark: Header Bidding Brings Publishers and Marketers Closer Together
As a veteran user of header bidding, Hearst focuses on adapting it to make programmatic buying more efficient for marketers and publishers.
Good Housekeeping's Lori Bergamotto Appears on TODAY
GH’s Style Director Lori Bergamotto was on The TODAY Show sharing creative DIY Halloween costumes for the whole family.
Michelle Obama’s T Magazine Cover Will Kick You in the Feels
Avenue Magazine Snags Author Michael Gross for Editor in Chief Gig
One-Time Lad Mag FHM Is Back! Only Online, and Aiming a Little Higher
New York Times Names A.G. Sulzberger Deputy Publisher
Cuts Likely Coming to The Wall Street Journal
Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers
View: The Newspaper Industry’s Colossal Mistake Was a Defensive Digital Strategy
Your brand is connecting with consumers 24/7 across diverse platforms. Are you leveraging and monetizing those consumer relationships in the most effective ways? Join your peers for a half-day program exploring best practices and success stories in the areas of e-commerce, membership models, events, retail innovation and more. Timing: Wednesday, November 30, 2016 Hearst Tower Auditorium 300 W. 57th Street, NYC 8:30am - 12:45pm Check-in and continental breakfast begins at 8:30am Rates: MPA/ASME Magazine Media Member Rate: $295 Associate Member Rate: $345 Nonmember Rate: $445
MPA–The Association of Magazine Media has released its 2016/17 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the new Factbook has nearly 100 pages of current and useful information. “Nothing informs a discussion better than solid data,” said MPA’s President and Chief Executive Officer Linda Thomas Brooks, “and the 2016/17 Magazine Media Factbook has plenty of conversation starters. The research continues to show that magazine media is the most trusted, inspiring and influential of all media, and several new studies provide even more proof of magazine media’s unique ability to drive sales.”
Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” at the Advertising Research Foundation's Audience Measurement 2016 conference. The study generated benchmarks that allow marketers to compare the return they should expect from every dollar of their cross-media, digital video, display, linear TV and magazine advertising spending. In its analysis, NCS worked with The Advertising Research Foundation, CBS Corporation, Meredith Corporation, Sequent Partners and a prominent technology and display advertising company.
Magazines: Highest Return on Advertising Spend
November 09, 2016
MPA Offices
October 25, 2016
MPA Offices
November 30, 2016
Hearst Tower
December 01, 2016
Hearst Tower
February 08, 2017
Conrad New York
Contact Alison Heisler, or 212-872-3740, for details and custom opportunities.

Over 107 years after the launch of the iconic Good Housekeeping Seal, Registered Dietitian & Nutrition Director Jaclyn London talks about the new GH Nutritionist Approved Emblem & the GH Institute Food & Nutrition Brand Lab.